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BNET Business Dictionary
- Price
- an amount of money that a vendor charges a customer for a good or service
- Price definition on BNET »
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- Educating Consumers About Your Pending Price Increase
- If you haven't already, you will likely be increasing prices. Try as you might to keep your customers happy by eating some profit, your increased expenses will eventually have to be passed along. Here is the right way to raise prices, according to Harvard Business blogger Tracy...
- Blog posts 2008-05-27
- Raise Your Prices
- "Management must raise prices, raise them a lot, and raise them frequently." Business writer George Stalk writes this eye-catching sentence in a recent blog on Harvard Business. He believes the 12-month run-up we've seen in commodity prices (ethanol +47 percent, wheat +40 percent) will continue to rise in the...
- Blog posts 2008-05-20
- How General Mills Is Beating Rivals on Commodity Price Hikes
- I eat a heaping bowl of Cheerios just about every morning, so I bring home a box just about every week. Until lately, I've been faced with a problem – the box was so big I couldn't fit it on the shelf of my cabinet. That has...
- Blog posts 2008-03-21
- Placebo Pricing: Why We (Might) Pay More For Less
- Under the intriguing title Are Your Prices High Enough? Harvard Business Review senior editor Bronwyn Fryer blogs on the idea that people's expectations about a product influence how they ultimately respond to it. Put two unmarked but identical bottles of wine before your friends. Tell them the...
- Blog posts 2008-03-18
- Fighting Low-Cost Competitors
- Are your rivals slashing prices to capture market share? Learn the right way to keep them at bay — without destroying your profit margins.It’s every executive’s worst nightmare: You wake up one day to find that a competitor is selling a product much like yours at a much lower price....
- Articles 2008-02-19
- Pricing Your Products and Services
- Although pricing can be one of the most difficult marketing decisions, the basic process is straightforward—calculating your costs; estimating the benefits to customers and the limits on how much they’re willing to pay; and comparing your products, services, and prices to others that are similar. What You Need to...
- Articles 2007-11-28
- Price of Oil Drives Up the Cost of... Gum?
- You're not in the aviation or shipping business so you're not expecting the near record price of oil to have much of an impact on your business. That's a mistake, according to a number of respected news outlets today. Marketwatch.com is warning that everything from cosmetics...
- Blog posts 2007-11-09
- Assessing the Current Price of a Bond
- The current price of a bond is the amount investors are prepared to pay for it, which in practice will be somewhere between the bid price and the asking price.Investors can check current prices to gauge how much a particular bond might cost them. They can also track changes in...
- Articles 2007-10-09
- Understanding Pricing Issues
- In an era of increasing globalization, the costs of labor, transportation, and materials constantly fluctuate. This presents a problem because it creates new complexities and encourages new competition. This also presents an opportunity because those complexities challenge your organization to re-evaluate its pricing process regularly. Doing this will help you...
- Articles 2007-10-02
- The Gurus of Pricing Strategy
- Need advice on how to fend off a low-cost rival? These books are good places to start. Philip Kotler His Book:Lateral Marketing (Wiley, 2003) His Strategy:Create a highly recognizable brand name. Works Best For:Large traditional companies in established markets. Less Effective...
- Articles 2007-06-14
- The Wisdom of Price-War Veterans
- What does it take to win against the low-ballers? We asked executives from two highly competitive markets — general interest magazines and consumer electronics — how they get customers to pay more. People Magazine (Time Inc.) Rivals: : In Touch, Us Weekly, Star, National...
- Articles 2007-06-14
- How to Beat a Lower-Priced Competitor
- It’s every company’s nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what’s the best way to proceed? On the one hand, all you need to do is...
- Articles 2007-06-14
- Four Higher-Price Champions
- The best way to win a pricing war is to avoid the fight entirely. These products do battle in tough markets, but they generate profits without competing on the basis of price. The Champion: Apple...
- Articles 2007-06-14
- Running Price Promotions
- When used correctly, price promotions can encourage brand loyalty and increase sales among customers. The important thing when developing pricing programs is to carefully match your program to specific marketing goals.What You Need to KnowWhich is more important: Pricing or brand building? Promotional pricing programs can help establish a new...
- Articles 2007-05-15
- Announcement To Customers: Decrease In Price
- This template is a formal letter which can be used to inform the customer about the decrease in price of the product or service by giving details of previous prices and new prices.
- Tools & templates 2008-01-01
- China Medical Q1 2007 Earnings Conference Call Transcript (CMED)
- Question-and-Answer SessionOperator Operator Instructions Our first question comes from the line of Vickie Chen of UBS. Please proceed. Vickie Chen - UBS I have a question regarding ECLIA business. You might have mentioned it, but I missed it. In terms of kits and...
- Earnings calls 2006-08-17
- Canadian National Railway Company Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you. At this time we will take questions from the telephone lines. [Operator Instructions]. We have a question from Ed Wolfe from Bear Stearns. Please go ahead. Unidentified Analyst Hi guys, its Scott Ehrens [ph] for Ed. Good afternoon. E. Hunter Harrison...
- Earnings calls 2007-10-23
- Electrolux AB Q3 2007 Earnings Call Transcript
- Question-and-Answer Session Unidentified Company Representative The questions here in Stockholm, and also those who are on the telephone conference. So I will start here with a couple of questions in Stockholm. Michael please, microphone here please. Michael Andersson - Danske Securities Michael Andersson, Danske Bank....
- Earnings calls 2007-10-23
- Bunge Ltd. Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you Miss Fouse. [Operator Instructions]. And our first question comes from Christine Mccracken, Cleveland Research. Christine Mccracken – Cleveland Research Good morning. Alberto Weisser – Chairman and Chief Executive Officer Good morning, Christine. Christine Mccracken – Cleveland Research Congratulations...
- Earnings calls 2007-10-25
- Coca Cola FEMSA SA de CV Q3 2007 Earnings Conference Call Transcript
- Question-and-Answer SessionOperator Thank you sir. [Operator Instructions]. And your first question comes from the line of Robert Ford with Merrill Lynch. Please proceed. Robert Ford - Merrill Lynch Hey good day everybody. Héctor, congratulations on the quarter. I was curious with respect to Columbia, what percentage...
- Earnings calls 2007-10-28
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