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• Can't Wait for the '24' Season Premiere? "The Rookie" Offers Exciting New Content Now

  - 2008-03-17

  Degree Men([R]) Delivers New Branded Entertainment Adventures On-Demand and On-Line CHICAGO -- It's been nearly a year since television audiences have seen Jack Bauer, but the counter terrorism battle rages on. For fans who can't wait until January 2009 for the return of '24', Degree Men([R]) presents The Rookie:...

  Tags: 20th Century Fox, brand, Branding, MARKETING, on-demand, Unilever PLC

• Fox tabs brand chief

  - 2007-01-29

  Twentieth Century Fox has appointed Mike Baron to the position of director of brand licensing and business development. He will be in charge of key Fox licensing properties.

  Tags: 20th Century Fox, brand, Branding, MARKETING, Strategy

• Monkhill Confectionery has launched a new flavour of popcorn under its Butterkist brand

  - 2006-06-03

  Monkhill Confectionery has launched a new flavour of popcorn under its Butterkist brand. Honey Nut, combining popcorn and peanuts covered in creamy honey toffee, will be supported on pack by cartoon characters The Simpsons, following a deal with Twentieth Century Fox. The company is promising more new product development...

  Tags: 20th Century Fox, brand, Branding, MARKETING

• Sea-Doo exposed.(Making Waves)

  - 2005-11-14

  The Sea-Doo brand will be getting a generous amount of exposure this holiday season thanks to 20th Century Fox. The studios sequel to Cheaper by The Dozen, appropriately called Cheaper by the Dozen II, is set at a summer vacation resort, and prominently features product from ...

  Tags: 20th Century Fox, Branding, MARKETING

• Dale Herigstad, Richard D. Titus and Paul Taormino Partner to Launch Schematic

  - 2002-12-03

  Business Editors LOS ANGELES--BUSINESS WIRE--Dec. 3, 2002 Schematic:-- Schematic to Offer Solutions for Entertainment, Technology and Advertising Communities Using Design and Architecture to Protect Market Share and Increase Audience Retention -- First Clients Include Cablevision, 20th Century Fox, Turner Classic Movies and National Geographic Four...

  Tags: 20th Century Fox, Branding, Cablevision Systems Corp., iTV, MARKETING, network, NETWORKING, Paul, TVs

• Trustin Unimerchants plans Ice Age boost for tricerapops

  - 2002-01-12

  Importer Trustin Unimerchants is warming up for a push on its Tricerapops ice lolly range after signing a marketing agreement with Twentieth Century Fox. The deal is aimed at raising the profile of both the home-freeze iced treats and children's animated movie Ice Age. An on-pack promotion will back...

  Tags: 20th Century Fox, brand, Branding, MARKETING

• JAKKS Pacific Signs Master Toy License for Twentieth Century Fox Epic Feature ``Ice Age''; JAKKS' Flying Colors Division to Headline Mammoth Licensing Program

  - 2001-08-28

  Business Editors MALIBU, Calif.--BUSINESS WIRE--Aug. 28, 2001 JAKKS Pacific Inc. (Nasdaq:JAKK) today announced that it has signed a master toy licensing agreement with Twentieth Century Fox Licensing and Merchandising (Fox L&M) for the studio's 2002 animated epic "Ice Age." Capitalizing on the film's unforgettable lead characters and...

  Tags: 20th Century Fox, Branding, MARKETING

• McFarlane putting adults first in his toy strategy; 'Spawn' creator captures license for 'X-Files.'

  - 1998-02-16

  Todd McFarlane did so well in the adult market with his Spawn figurines, 20th Century Fox awarded him with a license to produce and market toys based on the X-Files, a popular science fiction program. The license was not free, but McFarlane hopes to recoup some of the cost through...

  Tags: 20th Century Fox, advertisement, brand, Branding, MARKETING, movie, strategy, TV