This paper discusses the findings of a survey of 30 IT companies which will help to explain how Mauritian IT companies can make use of CRM techniques and other marketing tools to take a 360-degree view of their customers. The key objectives of this survey were to determine the level...
Integration continues to be a common obstacle for most insurance companies, and compliance and standards requirements mean insurers must continuously re-engineer existing systems. The companies that will be successful in the long term will be those that can access information through open standards and technologies that allow the integration of...
Customers typically interact with many different departments or contacts in a company. To build the most effective and profitable relationship with a customer, it's essential for everyone in a company to have access to the full 360-degree view of customer transactions. Putting all customer details, purchases, contacts, inquiries, and service...
Friendship branding is not a new area of branding, but rather a hybrid of existing internal and external brand elements, and a new way of viewing the brand in relation to the customer's expectations and use. It is more than just a one-time effort; rather, it takes the 360-degree view...
A large financial services company was grappling with the inadequacies of its extant legacy data management system. The company wanted to provide enhanced services to its customers, for which it would require better data access and management mechanisms. Infosys enabled a seamless transition to newer technologies for the client, while...
Wyse Technology the worldwide leader in secure, managed thin clients, has standardized on salesforce.com Enterprise Edition. A customer since 2001, Wyse will use Enterprise Edition's advanced customization and integration functionality to enhance the level of service the company provides to its large global customers such as FedEx, Eastman Kodak and...
Jordan Lawrence Group, the leader in enforced corporate records programs, has standardized its sales, marketing, and support operations on salesforce.com. Finding NetLedger's application inferior to its prior combination of salesforce.com Enterprise Edition in conjunction with Intuit QuickBooks accounting software, Jordan Lawrence Group successfully implemented salesforce.com's on-demand service for best-of-breed functionality...
View Available Dates and Locations This course offers the core curriculum of university level graduate business programs and includes targeted lectures and illuminating case studies. You will be introduced to the principles around which strategic business decisions revolve. You'll learn the major concepts and be introduced...
