Over at Seeking Alpha, there's a nice run from the Fourth Annual Internet Media Dinner, with a subtle point about the recession and online marketing. While the conventional wisdom is that online advertising fares better in a recession, mainly due to lower costs of a media buy, better (or at...
Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
First, bloggers ended mainstream media's monopoly over content. Now, innovative ad networks are moving to loosen Google's domination of the blogger-ad market. But, as every blogger knows, monetizing your blog is a challenge. Last month, Six Apart announced a new set of advertising tools for bloggers...
Cox Enterprises laid down $300 million for vertical ad network Adify today as ad networks in general continue to seem like the Next Big Thing. Adify is a major get for Cox, which is looking to increase it's ad reach online. Marketing Vox points out: Last August Adify...
Not a bad day for AOL's Platform-A ad network. First, the company announced a major deal with Verizon, in which Platform-A will rep all of its online advertising, as well as most of its mobile advertising: Under the terms of the agreement, Verizon will leverage Platform-A's ...
Users Can Now Get Updates of Their Friends' Activities From Orkut and Facebook Straight Into Their Rediffmail Inbox MUMBAI, India -- Continuing to evolve its offering to meet the changing needs of the users, Rediff.com, India's leading online portal added yet another first to its flagship product Rediffmail...
After debuting at #1 on the Billboard Top 200album chart 40 weeks ago, Kid Rock's "ROCK N ROLL JESUS" is once again atop 5 album, climbing to #5 on this week's chart. Notching its 13thconsecutive week of increased sales, the album has now reached the highestsales rank it has...
PHILADELPHIA -- CIGNA, the health service company, launched its new national marketing campaign today with advertisements in the Wall Street Journal. Supported by Doremus, the global communications network, the campaign will be the largest in CIGNA's history, and recognizes that while the current health care system is not perfect, CIGNA...
WidgetBucks , the market leading adnetwork of retail and shopping widgets, is expanding its cost-per-clickCPC network, now giving its publishers and bloggers two ways to earnrevenue from their Western European site traffic. Beginning today, United Kingdom users visiting sites containing WidgetBucksad units will see short-duration CPM display ads followed by...
Mobile Entertainment Consumers have been giventhe ability to quickly purchase and download the hottest ringtones, mobilegames, wallpapers and more, with ease now that PlayPhone, Inc.( www.playphone.com ), which operates the largest network of mobile contentdestinations in North America, has added WAP billing services provided byEricsson IPX. With WAP Billing, a...
Microsoft Honors ePartners for Outstanding Customer Commitment and Sales Achievement DALLAS -- In acknowledgment of exceptional service and sales performance, ePartners[R] (www.epartnersolutions.com), a leading business and technology consultancy and Microsoft Gold Partner, has been named to the 2008 Microsoft Dynamics Inner Circle. ePartners is also a two-time recipient...
NORDIC BUSINESS REPORT-16 July 2008-Vaisala Oyj to supply radiosones to the Australian Bureau of MeteorologyC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com Finnish electronic measurement systems manufacturer Vaisala Oyj (OMX Helsinki: VAIAS) said on Wednesday (16 July) that it has signed an agreement with the Australian Bureau of Meteorology to supply...
"Mugzy" Provides Content Creators and Social Networks with the Tools to Generate Revenue Through User-Initiated Ad Placements and Product Endorsements SAN FRANCISCO -- Pure Verticals, Inc., a leading solutions provider in the social networking and user-generated content space, today announced the alpha launch of their patent-pending Monetization of...
FARNBOROUGH, England AFP — Gulf nations savouring the fruits of rocketing energy prices boosted orders for new fuel-efficient passenger planes at the Farnborough International Airshow on Tuesday. Qatar Airways announced at a press conference that it intended to purchase four single-aisle Airbus passenger jets worth a total of...
Key Advertiser Partnerships Fuel Growth REDWOOD CITY, Calif., July 15 /PRNewswire/ -- Turn Inc., the Smart Market for Online Advertising, today announced a record 20 percent month-over-month jump in unique user reach and dramatic growth in ad impressions over the last 6 months. These increases enabled Turn...
Town Car International improves utilization of fleet resources, reporting and communicationcapabilities and sustainability programs reducing idle and travel timesby installing Mobile Data Terminals capable of auto dispatch, GPS trackingand vehicle status reporting. "Utilizing Digital Dispatch Systems' iPilot 8000TM mobile computers andcommunications infrastructure with GT3's Odyssey software, on a public datanetwork,...
New Unit to Drive Ad Strategy for Service Bringing Web 2.0 Content and Interactivity to Television SAN JOSE, Calif., July 15 /PRNewswire/ -- ActiveVideo NetworksTM, which provides solutions that infuse TV with Web content and interactivity, today announced the selection of a veteran interactive advertising and marketing...
Companies' Joint Technologies Further Unify Information Security From Edge-to-Core Battling Data Breaches; Meets Stringent Compliance Requirements PORTSMOUTH, N.H., July 15 /PRNewswire/ -- NitroSecurity, Inc. (http://www.nitrosecurity.com/), a provider of high performance, unified information security solutions, today announced that it has acquired RippleTech. The combination of NitroSecurity's award...
Next Generation Interactive Social Research & Networking Platform for Professional Users ALISO VIEJO, Calif., July 15 /PRNewswire/ -- SNiPiTRON, (http://www.snipitron.com/) the Social Research and Networking Platform, has completed the acquisition of OnlyWire.com, a "bookmarklet site" or bookmarking aggregation and syndication platform. This acquisition gives Snipitron's web...
Total Registered Membership Reaches New High of More Than 40 Million LOS ANGELES -- Reunion.com, a leading people search service and social networking community that helps adults reconnect and keep in touch, announced that it set a company record, adding 1.6 million new members in June, with nearly...
