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What Is Behavioral Targeting?
Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
Tags: Lori Deschene, behavioral targeting, PepsiCo, advertisement, advertiser, ad serving, Web site, shopping cart, Internet Service Provider, Web, analytics, network, search result, market research, cookie, IP address, hard drive, IP, technique, Web page, tool, software, industry, c
Articles 2008-05-01

Additional Resources

Rediffmail Integrates News Feeds From Orkut and Facebook Into the Mailbox
Users Can Now Get Updates of Their Friends' Activities From Orkut and Facebook Straight Into Their Rediffmail Inbox MUMBAI, India -- Continuing to evolve its offering to meet the changing needs of the users, Rediff.com, India's leading online portal added yet another first to its flagship product Rediffmail...
Articles 2008-07-16
Kid Rock's "ROCK N ROLL JESUS" Hurtles Back Into Top 5; Sold-Out Tour Adds Dates Through the Fall, 4th Summer Detroit Show Added!
After debuting at #1 on the Billboard Top 200album chart 40 weeks ago, Kid Rock's "ROCK N ROLL JESUS" is once again atop 5 album, climbing to #5 on this week's chart. Notching its 13thconsecutive week of increased sales, the album has now reached the highestsales rank it has...
Articles 2008-07-16
CIGNA Launches National "It's Time to Feel Better" Advertising Campaign to Support Health Service Mission
PHILADELPHIA -- CIGNA, the health service company, launched its new national marketing campaign today with advertisements in the Wall Street Journal. Supported by Doremus, the global communications network, the campaign will be the largest in CIGNA's history, and recognizes that while the current health care system is not perfect, CIGNA...
Articles 2008-07-16
WidgetBucks Publishers Now Earning More Revenue From European Traffic
WidgetBucks , the market leading adnetwork of retail and shopping widgets, is expanding its cost-per-clickCPC network, now giving its publishers and bloggers two ways to earnrevenue from their Western European site traffic. Beginning today, United Kingdom users visiting sites containing WidgetBucksad units will see short-duration CPM display ads followed by...
Articles 2008-07-16
PlayPhone Simplifies Purchasing Process
Mobile Entertainment Consumers have been giventhe ability to quickly purchase and download the hottest ringtones, mobilegames, wallpapers and more, with ease now that PlayPhone, Inc.( www.playphone.com ), which operates the largest network of mobile contentdestinations in North America, has added WAP billing services provided byEricsson IPX. With WAP Billing, a...
Articles 2008-07-16
ePartners Named to 2008 Microsoft Dynamics Inner Circle
Microsoft Honors ePartners for Outstanding Customer Commitment and Sales Achievement DALLAS -- In acknowledgment of exceptional service and sales performance, ePartners[R] (www.epartnersolutions.com), a leading business and technology consultancy and Microsoft Gold Partner, has been named to the 2008 Microsoft Dynamics Inner Circle. ePartners is also a two-time recipient...
Articles 2008-07-16
Vaisala Oyj to supply radiosones to the Australian Bureau of Meteorology
NORDIC BUSINESS REPORT-16 July 2008-Vaisala Oyj to supply radiosones to the Australian Bureau of MeteorologyC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com Finnish electronic measurement systems manufacturer Vaisala Oyj (OMX Helsinki: VAIAS) said on Wednesday (16 July) that it has signed an agreement with the Australian Bureau of Meteorology to supply...
Articles 2008-07-16
Pure Verticals, Inc. Launches Patent Pending Platform to Effectively Monetize User-Generated Content
"Mugzy" Provides Content Creators and Social Networks with the Tools to Generate Revenue Through User-Initiated Ad Placements and Product Endorsements SAN FRANCISCO -- Pure Verticals, Inc., a leading solutions provider in the social networking and user-generated content space, today announced the alpha launch of their patent-pending Monetization of...
Articles 2008-07-15
Qatar Airways adds to Gulf's plane orders at Farnborough
FARNBOROUGH, England AFP — Gulf nations savouring the fruits of rocketing energy prices boosted orders for new fuel-efficient passenger planes at the Farnborough International Airshow on Tuesday. Qatar Airways announced at a press conference that it intended to purchase four single-aisle Airbus passenger jets worth a total of...
Articles 2008-07-15
Turn Market Sees 20 Percent Month-Over-Month Growth and Exceeds 1 Billion Monthly Ad Impressions
Key Advertiser Partnerships Fuel Growth REDWOOD CITY, Calif., July 15 /PRNewswire/ -- Turn Inc., the Smart Market for Online Advertising, today announced a record 20 percent month-over-month jump in unique user reach and dramatic growth in ad impressions over the last 6 months. These increases enabled Turn...
Articles 2008-07-15
Town Car International Delivers Higher Service Levels With the Installation of Digital Dispatch's iPilot 8000
Town Car International improves utilization of fleet resources, reporting and communicationcapabilities and sustainability programs reducing idle and travel timesby installing Mobile Data Terminals capable of auto dispatch, GPS trackingand vehicle status reporting. "Utilizing Digital Dispatch Systems' iPilot 8000TM mobile computers andcommunications infrastructure with GT3's Odyssey software, on a public datanetwork,...
Articles 2008-07-15
ActiveVideo Networks Launches Next Phase of ActiveVideo Deployment; Todd M. Nisbet to Lead Development of Advertising Products and Services
New Unit to Drive Ad Strategy for Service Bringing Web 2.0 Content and Interactivity to Television SAN JOSE, Calif., July 15 /PRNewswire/ -- ActiveVideo NetworksTM, which provides solutions that infuse TV with Web content and interactivity, today announced the selection of a veteran interactive advertising and marketing...
Articles 2008-07-15
NitroSecurity Acquires RippleTech Adding Database Monitoring and Log Management to Network Security Product Suite
Companies' Joint Technologies Further Unify Information Security From Edge-to-Core Battling Data Breaches; Meets Stringent Compliance Requirements PORTSMOUTH, N.H., July 15 /PRNewswire/ -- NitroSecurity, Inc. (http://www.nitrosecurity.com/), a provider of high performance, unified information security solutions, today announced that it has acquired RippleTech. The combination of NitroSecurity's award...
Articles 2008-07-15
Snipitron Acquires OnlyWire.Com
Next Generation Interactive Social Research & Networking Platform for Professional Users ALISO VIEJO, Calif., July 15 /PRNewswire/ -- SNiPiTRON, (http://www.snipitron.com/) the Social Research and Networking Platform, has completed the acquisition of OnlyWire.com, a "bookmarklet site" or bookmarking aggregation and syndication platform. This acquisition gives Snipitron's web...
Articles 2008-07-15
Reunion.com Sets Record Monthly Registration Growth, Adding 1.6 Million New Members in June
Total Registered Membership Reaches New High of More Than 40 Million LOS ANGELES -- Reunion.com, a leading people search service and social networking community that helps adults reconnect and keep in touch, announced that it set a company record, adding 1.6 million new members in June, with nearly...
Articles 2008-07-15
Paul Levine Joins Zvents Board of Directors
Zvents , a local search and advertising network featuringevent listings to promote local businesses, today announced that PaulLevine, Vice President of Marketing of AdBrite , has joined Zvents' board ofdirectors. "We're very pleased that Paul has joined our board," said Ethan Stock,Zvents CEO and co-founder. "Paul's considerable experience...
Articles 2008-07-15
UC4 Software Delivers Strong Performance for Financial Year 2008
UC4 Software, a leading global provider ofworkload automation and IT process optimization solutions, today announcedfinancial results for fiscal year ended April 30, 2008. The company enjoyeda great fiscal year in which it significantly increased revenues as well asprofitability by adding more than 160 new customers to its installed userbase. Operating...
Articles 2008-07-15
Sony adds online movies to PlayStation 3 consoles
LOS ANGELES AFP — Sony on Tuesday added online movie sales and rentals to the repertoire of PlayStation 3 videogame console features. And while remaining true to a vow to hold firm on prices of PS3 consoles, the Japanese electronics goliath said it will introduce a new model...
Articles 2008-07-15
PokerRoom.com is Looking for DareDevils
PokerRoom.com, one of the largest poker sites on the Internet, is tapping into the social networking scene by offering Facebook members the opportunity to learn and master the strategy of poker through a new application called DareDevil. DareDevil is an exciting poker-based card game that is all about taking calculated...
Articles 2008-07-15
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