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Digital Ad Growth Helps Industry Revenue Rise 8.6 Percent: Ad Age put out its revenue numbers for the industry as a whole for 2007, and found a surprising 8.6 percent jump in growth. With a slumping print industry continuing a multi-year swan dive, that growth was bolstered by a lot of digital. From Ad Age: While it comes...; Tags: Revenue, Advertisement, Industry, Jake Swearingen; Blog posts 2008-05-07
"Greenwashing" Advertising: You're watching TV. An ad comes on, one of the now ubiquitous "green ads" that promises something so eco-friendly that you're internal b.s. detector goes off. You momentarily consider Googling your way to the veracity of the claim when, boom, another green ad comes on, making another claim. They're everywhere....; Tags: William Baker, advertisement; Blog posts 2008-05-01
Drugmakers Need to Rein in Ads, Hearing Told: By Susan Heavey WASHINGTON (Reuters) - Pharmaceutical companies need to be more responsible in touting products to consumers or else face tighter controls from Congress, a top U.S. Democratic lawmaker said on Thursday. Rep. Bart Stupak, at a hearing to discuss specific ads...; Tags: Schering-Plough Corp., Pfizer Inc., Merck & Co. Inc., pharmaceutical company, drug company, physician, patient, advertisement, U.S. Congress, Washington, risk, TV, benefit, Thomson Reuters Corp., food, technique, knowledge, sales, marketing; News items 2008-05-08
Lucas Donat: Innovator of Online Advertising: Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.; Tags: advertisement, online advertising, TV, marketing, Internet; Videos 2008-05-06
Google Patent App Hints at TV Ad Strategy: Two interesting points about Google popped up yesterday. The first, a story in Ad Age about Google saddling up with Dish TV to set up an ad delivery platform. Essentially, Google wants to get better demographic and consumer engagement numbers, while using the same bidding concept for TV ads that...; Tags: Google Inc., Advertisement, TV, Jake Swearingen; Blog posts 2008-05-06

Ad-funded Telco Reaches 100,000 Clients in Britain: HELSINKI (Reuters UK) - Blyk, a mobile phone service that offers a number of free calls and text messages in return for users accepting advertisements, said on Thursday it had reached 100,000 clients in Britain after six months. Ad companies and operators are eyeing mobile advertising...; Tags: Advertisement, Mobile, Oukbs; News items 2008-04-24
Logged Into Google? You May See More Ads: Google may be using its properties–iGoogle, Gmail and Apps–to step up its behavioral ad efforts. That's the conclusion from Piper Jaffray Gene Munster who tracks 400 searches on Google and Yahoo each month. Munster defines a behavioral ad as one that pertains to a past query. ...; Tags: Google Inc., Advertisement, Munster, Larry Dignan; Blog posts 2008-05-09
Green Advertising: Consumers Notice It, But Distrust It: The Find: Most consumers recall green advertising claims but many don't trust or understand them. The Source: The "2008 Green Gap Survey," conducted by Cone LLC and The Boston College Center for Corporate Citizenship and a recent survey from Burst Media. The Takeaway: When...; Tags: Jessica Stillman, advertisement; Blog posts 2008-04-28
Cox Snaps Up Vertical Ad Network Adify: Cox Enterprises laid down $300 million for vertical ad network Adify today as ad networks in general continue to seem like the Next Big Thing. Adify is a major get for Cox, which is looking to increase it's ad reach online. Marketing Vox points out: Last August Adify...; Tags: Advertisement, Network, Cox Enterprises, Ad Network Adify, Ad Network, Jake Swearingen; Blog posts 2008-04-29
Ad Week Report Card Doesn't Bother with Creativity's Effectiveness: Ad Week Report Card Doesn't Bother with Creativity's EffectivenessAd Week Report CardInteresting article, articulating century-old news. Forty years ago, I worked for an ad agency and asked the same question re: effectiveness. I was looked at as though I had come to work covered in merde.As long as advertising agencies,...; Tags: Advertising & Promotion, advertisement, Ad Week Report Card, advertising agency; Discussion threads 2008-05-01
At MTV, Advertising and Content Continue to Merge: At its upfronts today, MTV announced a new plan to soldier forward on "podbusting" -- essentially creating branded mini-movies that are inserted into commercial breaks. The idea is that if the ad is compelling enough, increasingly DVR-enabled users won't fast forward through, and instead watch the proceedings. From the NYT:...; Tags: Advertisement, Entertainment, MTV, Advertising & Promotion, Marketing, Jake Swearingen; Blog posts 2008-05-09
Why Facebook and MySpace Stink for Ads: Why Facebook and MySpace Stink for AdsSocial Network AdsAlthough these platform provide an expansive audience, in keeping with comments about it being akin to a phone conversation, ads on these networks (unless very unobtrusive) tend to annoy.Advertisers and web developers tend to forget that with all the fancy flash animations...; Tags: advertisement, MySpace Stink, Facebook, MySpace; Discussion threads 2008-04-18
Sorrell Says It's a Shame Microsoft-Yahoo Talks Failed: NEW YORK (Reuters UK) - The advertising industry lost a potential balancing influence in the Web search market when deal talks between Microsoft (MSFT) and Yahoo (YHOO) broke down, the chief of ad services group WPP (WPP) said on Fr; Tags: Advertisement, Yahoo! Inc., Microsoft Corp., Sorrell, Oukbs, Wausau Paper Corp., Wpp; News items 2008-05-09
Viacom Profit Rises on "Rock Band," MTV: By Kenneth Li NEW YORK (Reuters) - Viacom Inc (VIAb) said on Friday quarterly net profit rose 33 percent, beating Wall Street forecasts, on strong sales of the "Rock Band" video game and higher advertising revenue at MTV Networks. The owner of the...; Tags: Games, Viacom Inc., MTV Networks, cable network, advertisement, net profit, cable, video game, movie, analyst, Thomson Reuters Corp., New York, sales, network, game, video, DVD, performance, industry, benefit; News items 2008-05-02
Gannett Quarterly Profit Falls: By Robert MacMillan NEW YORK (Reuters) - Gannett Co Inc (GCI), the largest U.S. newspaper publisher, posted a 9 percent drop in quarterly profit and sharply lower classified advertising on Monday as a weaker U.S. economy deepened a print industry ad slump. The...; Tags: Gannett Co. Inc., USA Today, quarterly profit, retail advertising, revenue, advertisement, print advertising, U.S., earnings, quarterly loss, New York, analyst, environment, Thomson Reuters Corp., positioning, real estate, net income, industry, sales, Web site, Internet, Web; News items 2008-04-21
Can Rolling Stone Keep on Rolling?: I'm having trouble thinking of any industry that has faced more tumult since the arrival of the Internet than the music business. From Napster to the iPod to Zune, and downloads of singles to cellphones, the music labels have had to try to constantly adapt to...; Tags: Advertisement, Magazine, David Weir; Blog posts 2008-05-06
Print Ad Pages Down Yet Again: It's become a fun tradition to wait for the Magazine Publishers of America's ad pages report to come out every three months. It's like Christmas morning: there's hardly ever any surprises, and you end up realizing again how wasteful paper is. This quarter's report isn't much different. The MPA tried...; Tags: Food, Advertisement, Magazine, Food & Beverage, Manufacturing, Jake Swearingen; Blog posts 2008-04-15
How Absolut Bungled the Mexican Ad: A recent Absolut Vodka ad, inspired by a pre-Mexican War map of North America -- showing Mexico stretching from Louisiana to the Columbia River -- caused a furor last week. Quick recap of the drama: TeranTBWA creates an ad for Absolut to run...; Tags: Advertisement, Mexico, Jake Swearingen; Blog posts 2008-04-10
Blinkx Doubles Ad Sales Team: Blinkx seems to be clocking along at a fine pace, doubling its salesforce, according to a new release. From the release: Blinkx, the world's largest and most advanced video search engine, today announced that it has doubled its advertising ...; Tags: Blinkx, Team, Advertisement, Contextual Advertising, Video, Corporate Communications, Marketing, Jake Swearingen; Blog posts 2008-05-09
Nielsen's IAG Deal Adds Qualitative Metrics to Ad Viewing: On the same day that AdAge ran a skeptical piece "Can Nielsen Still Reign Supreme?," Nielsen Co. announced plans to acquire a fast-rising rival company in IAG Research, to the tune of $255 million. The move gives Nielsen a critical new metric to offer to clients --...; Tags: Advertisement, Nielsen, Jake Swearingen; Blog posts 2008-04-08