French ad holding company Publicis Groupe is pushing even further into online. The company announced today it will acquire leading South Korean digital ad agency Portfolio. The firm will become a part of Publicis' online division, Publicis Modem, and rebranded as Publicis Modem Korea. Exactly how much Publicis shelled out...
You know what we do at BNET: provide information, advice and insight -- plus a little entertainment -- to you, the redoubtable manager battling every day to make your team, your organization and yourself more successful. We hope we've been useful to you. Judging by our growing...
There are three primary types of reporting -- personal observation attending meetings or events; conducting interviews; and collecting documents. As the Internet transforms the media business, it's worth considering the new ways journalists work when building or growing your company. Many reporters are increasingly relying on crowd-sourcing...
Are we getting more angry? Federal politician Belinda Neal has been told to undergo anger management. Gordon Ramsay's confrontational style is prime time entertainment for millions. Does this mean it's appropriate behaviour for the workplace? Today on BTalk Australia Phil Dobbie talks to corporate psychologist Jasmine Sliger...
The boss is coming! Look busy. Here is the City offers some tips on "how to look busy" even if you're not... But don't let yourself become too busy, lest it drive you to an early grave. Apparently, a senior car engineer at Toyota in Japan was clocking up an...
It's happened again. Big media execs are red-faced after a relatively obscure blogger broke the story that the photographs that many of them had published on their home pages online (and/or front pages in print) had been doctored in a clumsy attempt by Iranian authorities to pretend...
Somewhat lost amid the buzz over Apple's iPhone 3G debut is the impact mobile devices overall are already having on the media industry. When it comes to mobile web browsing, Nielsen reports that 15.6 of all mobile users accessed the web from their cellphones and other mobile devices in May...
Via ClickZ, Publicis Groupe announced that Phonevalley, its mobile marketing agency, will expand into the United States. Phonevalley is already active within the European market, and recently expanded to Asia. Phonevalley, which Publicis acquired last September, counts Universal, Samsung, and Sony BMG among its clients. Publicis intends to use Phonevalley's...
There's certainly news value to Apple opening an iPhone application store for third party software. But it's easy to misinterpret the potential lesson. As the Times puts it: [CEO Steve] Jobs failed to make his personal computers dominant, in part because software developers did not write as many programs...
That the ratings agencies labor under a conflict of interest is hardly news, but the SEC has just gotten around to declaring it so. Standard & Poor's, Moody's Investors Service and Fitch Ratings -- the dominant names in the ratings game -- failed to identify risks in...
In Ad Age today, a survey of media buyers from both agencies and marketers, asking them to posit whether their share of ad spend in certain media types is likely to increase, decrease, or stay the same. Perhaps unsurprisingly, the only three types come out with a majority of those...
Do you know the fundamental building blocks of a solid internal PR department? Matt Broder, VP of External Communications at Pitney Bowes, shared his perspective on a PR Management Roundtable webinar this week. The five elements are: Ownership and accountability: ask yourself what parts of the communications...
In the midst of all the red ink, layoffs, buyouts, stock crashes, and disppearing advertising revenue plaguing the newspaper industry, some companies are making fast, smart changes that suggest a brighter future. Leading the way is The New York Times. While so other media execs are lengthening...
Mojo... a term with many meanings over the years, in various contexts, but in today's media world, it refers to the new breed of mobile journalists using technology to work remotely. Most bloggers, naturally, are mojos, but increasing numbers of conventional journalists are as well. For example,...
Wikipedia may have some accuracy issues, but there's no debating it's home to a considerable collection of human knowledge. Now you can take it with you: Pocket Wikipedia offers some 14 million words and 24,000 images -- not the entire 'pedia, but hand-picked selections -- you can view on your...
Given the recent news of LinkedIn's billion dollar valuation, I thought some results of a market research analyst firm In-Stat March 2008 survey looked interesting. Premium services in social networking and similar Web 2.0 offerings are clearly going to be an important revenue stream. So far, the generally accepted conceit...
Jupiter Research predicts that 25 percent of the world's population, or 1.8 billion people, will be online within the next four years. The hottest growth markets are China, India, Brazil and Russia. Friendfeed has quickly arisen to challenge Twitter by exploiting a glitch whereby the "reply" feature...
If you're considering a CRM implementation, download this free resource pack that will give you the tools you need to determine the best CRM solution for your business. This collection of white papers explain how CRM tools can help you more rapidly respond to your customers' changing needs. Download the...
This TechRepublic Resource Guide offers up the top 10+ tips everyone needs to know about Customer Relationship Management and how to provide great customer service. This Guide provides you with factors to keep in mind as you begin to explore possible CRM solutions for your organization as well as lists...
