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Advertising

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BNET Business Dictionary

Advertising: the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce...; Advertising definition on BNET »

BNET Resources

Earnings: Ad Slump Hits Online, As Lee Enterprises' Q2 Internet Revs Fall 9.1 Percent: The dismal economy not only hit newspaper publisher Lee Enterprises (NYSE: LEE) on the print side, but even its online ad revenues fell in Q2. Online dropped 9.1 percent, Lee said, adding that combined print and digital revenues also fell 10 percent to $195.5 million. Also, combined same...; Tags: Earnings, Advertising, Media, Newspapers, Money, Lee Enterprises Inc.; News items 2008-07-24
Earnings: McClatchy Q2 Revenues, Profits Plummet, As Online Ad Sales Grow 12.5 Percent: The McClatchy Company's (NYSE: MNI) financial struggles only seemed to deepen in Q2, as Gary Pruitt, the publisher's chairman and CEO, pinned the weakening economy and the shift from print to digital on its revenue and income decreases. Revenues were down 15.6 percent to $489.7 million in Q2 compared...; Tags: Earnings, McClatchy Co., Advertising, Companies, McClatchy, Media, Newspapers, Money, Yahoo! Inc.; News items 2008-07-24
A Different Pay-To-Play: MTVN Offers Developers Cash Bonus For Creating Hit Games: MTV Networks' (NYSE: VIA) Nickelodeon Kids and Family Group's AddictingGames is going to announce a program designed encourage developers to make more popular productions. The rewards program will launch sometime in Q3. Over the next 12 months, AddictingGames will reward the developers of the portal's top 25 games that...; Tags: Advertising, Marketing, Companies, Viacom, MTVN, Entertainment, Gaming, Media, TV, Cable & Telecom, VIA Technologies Inc., Viacom Inc.; News items 2008-07-24
@ EconCeleb: Advertising Across Big And Small Brands; Cross-Platform; International: Bringing our conference to a close, Andrew Wallenstein, deputy editor, The Hollywood Reporter, talked up advertising on celebrity content, or, as Wallenstein called it, the "straw that stirs the drink," with Henry Copeland, CEO, Blogads and director, sales and technology, PerezHilton.com; Brian Fitzgerald, co-founder & president, Gorilla Nation Media;...; Tags: Advertisement, Brand, Blog, Site, Branding, Blogging, Marketing, Internet, Amanda Natividad, Advertising, Media, Conferences, EconCeleb; News items 2008-07-24
Sugar Inc. Taking Back Ad Sales From NBCU But Investment Remains: A bit of disturbance in the ad network force ... Sugar Inc. is taking its ad sales back in house after a year in a rev-share agreement that gave NBC Universal (NYSE: GE) roughly half of the take from the blog network in exchange for handling the ad...; Tags: Advertising, Companies, Napster, NBC Universal, IVIL, Social Media, Nanopublishing, General Electric Co.; News items 2008-07-23

Better Late Than Never: Omnicom Group Says It's Finally In Buying Mode: After reporting that Omnicom Group's Q2 net income and worldwide revenue both rose 11 percent—release is here PDF—the ad holding company's CEO John Wren told listeners to the company's earnings call that the company was finally ready to get serious about acquisitions. -- Bad economy, better prices: Wren's pronouncement,...; Tags: Acquisition, Advertisement, M&A, Mergers & Acquisitions, Investment, Finance, David Kaplan, Advertising, VC+M&A; News items 2008-07-23
Industry Moves: Glam; Revenue Science; Penton Media; Seeking Alpha; Etsy: -- Glam Media: Glam picks up another big-name company exec—Michael Adair, most recently head of sales finance for Google (NSDQ: GOOG) North America, joins as VP of corporate development and finance. In the position, a new one for Glam, Adair will be responsible for the evaluation and execution of...; Tags: Advertising, Industry Moves, Media, Google Inc., Microsoft Corp.; News items 2008-07-23
@ EconCeleb: New Voices: Blogs And Social Media Get In The Game: Users seeking celebrity news and content want something more, something deeper that they can socialize around, Tyler Goldman, CEO of Buzznet, said on a panel on blogs and social media moderated by our founder and editor, Rafat Ali. Goldman, Mike Dodge, SVP/GM, AtomicOnline; Mattias Miksche, co-founder & CEO, Stardoll;...; Tags: Game, Voice, Blog, Social Media, Celebrity, YoungHollywood, Matt Kapko, Advertising, Marketing, Entertainment, Events, Conferences, EconCeleb; News items 2008-07-23
Earnings: Hi-Media Sees Online Advertising Market Slowdown; Could It Spread?: Could the impending advertising recession actually spread to online? Though many in web ads and publishing confidently predict a continuing "big flood of money coming out of traditional media" (that's FT.com's MD, speaking to me last month), French online advertising and publishing group Hi-Media says there is, in fact,...; Tags: Advertisement, Slowdown, Earnings, Online Advertising, Robert Andrews, Advertising, Countries, UK & Europe, France, Money; News items 2008-07-23
NYTCo. Call: Despite The Dismal Economy, Online Ad Prices Are Holding Up: Opening the call by immediately citing the troubled economy and the challenges faced by the newspaper industry at large, Janet Robinson, NYTCo.'s president and CEO, sought to highlight a few bright spots. Even with the decreased operating income and revenue, Robinson pointed to what she said was the NYT's...; Tags: Advertising, Companies, NYT, Media, Newspapers, Money, Earnings, Amazon.com Inc., New York Times Co.; News items 2008-07-23
CW Reverses Itself: New Gossip Girl Episodes Coming Back To The Site; Top Ad Exec Leaves For MLB Net: Back in April, The CW network said it would no longer stream new episodes of its most successful show, Gossip Girl, on its site. The TV network is now reversing that decision and will begin showing first-run Gossip Girl streams online when the new season starts on September 1,...; Tags: Advertising, Broadband, Companies, CBS, Time Warner, Entertainment, Sports, Industry Moves, Media, TV, Cable & Telecom, Apple Inc., CBS Corp.; News items 2008-07-22
Rambler Launching TV/Movie Downloads Site, A 'Russian Hulu': Russia's third-placed search and portal operator Rambler is to launch a major TV and movie site - described to me as a "Russian Hulu" - as the basis of its video advertising effort, as Russia's broadband population booms. Currently in beta and due to launch by September/October, Rambler Kinozal...; Tags: Russia, Movie, Broadband, Video, Rambler Kinozal, Hiro, Corporate Communications, TVs, Portals, Tv & Home Theater, Marketing, Personal Technology, Home Entertainment, Internet, Robert Andrews, Advertising, Countries, UK & Europe, Media, TV, VOD; News items 2008-07-22
ESPN Rolls Out New Search Platform This Week; Foundation Of Forthcoming Site Redesign: ESPN.com is planning a major site revamp, but first, it wants to get search right and will then build around some of its new functions. On Thursday, the Disney-owned sports news franchise will begin beta testing its *ESPN* Sports Search. The platform was about a year in the making....; Tags: ESPN, Search, Advertising, Marketing, Companies, Disney, Entertainment, Sports, Media, Magazines, Technologies/Formats, The Walt Disney Co.; News items 2008-07-22
Industry Moves: Ogilvy CEO Lazarus Stepping Down; Asia Pacific Chair Miles Young Tapped As Successor: After 10 years in the CEO seat, Ogilvy & Mather CEO Shelly Lazarus is expected to announce that she'll leave her post by the end of this year, WSJ reported, citing unidentified sources. Lazarus will retain her current title of chairman when she steps down. Her expected successor as...; Tags: Chairman, Industry, Ogilvy & Mather, CEO, Advertising & Promotion, Strategy, Marketing, Management, David Kaplan, Advertising, Industry Moves; News items 2008-07-22
TiVo Teams With Amazon On 'Watch It, Buy It Now' Option: TiVo (NSDQ: TIVO) is expanding its relationship with Amazon on a promise to deliver what marketers have long hoped for: allowing TV viewers to make purchases of products displayed within a show or an commercial. NYT says that the two will announce the "product purchase" feature on Tuesday. It...; Tags: Amazon.com Inc., TiVo Inc., Advertising, Marketing, Companies, Amazon.com, Entertainment, Media, TV, VOD; News items 2008-07-22
What Is Behavioral Targeting?: Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...; Tags: Lori Deschene, behavioral targeting, PepsiCo, advertisement, advertiser, ad serving, Web site, Internet Service Provider, shopping cart, Web, network, analytics, cookie, market research, search result, IP address, tool, hard drive, Web page, technique, IP, industry, software, c; Articles 2008-05-01
Lucas Donat: Innovator of Online Advertising: Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.; Tags: advertisement, online advertising, TV, marketing, Internet; Videos 2008-05-06
Todd Krieger: New Media Marketing Sherpa: Denuo's Senior Vice President, Todd Krieger, has been helping clients with their new media branding since the digital age began. In this interview, Krieger also discusses several significant trends in social networking and branded content, outlines the most important aspects of online brand management and predicts how the world of...; Tags: Branding, Marketing research, brand management, social networking, brand, marketing, network; Videos 2008-03-08
Rick Enrico: Marketing One on One: Rick Enrico is the President and CEO of JuiceMetrIQs™, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers.; Tags: Marketing research, marketing, benefit; Videos 2008-03-08
Lori Schwartz: The Evolution of New Media Marketing: As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.; Tags: marketing, game; Videos 2008-03-08