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BNET Business Dictionary
- Advertising Agency
- an organization that, on behalf of clients, drafts and produces advertisements, places advertisements in the media, and plans advertising campaigns. Advertising agencies may also perform...
- Advertising Agency definition on BNET »
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- Ad Week Report Card Doesn't Bother with Creativity's Effectiveness
- Ad Week Report Card Doesn't Bother with Creativity's EffectivenessAd Week Report CardInteresting article, articulating century-old news. Forty years ago, I worked for an ad agency and asked the same question re: effectiveness. I was looked at as though I had come to work covered in merde.As long as advertising agencies,...
- Discussion threads 2008-05-01
- Prospecting An Advertising Agency
- Use this template to inform the advertising agency that you are interested to know their services and looking forward to sign contracts.
- Tools & templates 2008-01-01
- Terminating Advertising Agency: Displeased With Results
- Use this template to inform the advertising agency that you are going to terminate the services with that agency because of not satisfied with the results.
- Tools & templates 2008-01-01
- Hiring An Advertising Agency
- Use this template to inform the advertising agency that your firm has decided to procure services with that agency and to asking time for reviewing and signing the contract.
- Tools & templates 2008-01-01
- Terminating Advertising Agency: Other Reason
- Use this template to inform the advertising agency that you are going to terminate the services with that agency because of few reasons.
- Tools & templates 2008-01-01
- Request Advertising Agency For Fee
- Use this template to inform the advertising agency that you are interested to do business with that firm and also look forward to sign contracts hence request to provide fee and pricing details.
- Tools & templates 2008-01-01
- Displeased With Advertising Agency Performance
- Use this template to express that you are not satisfied with the advertising agency's performance with which you have the contract of advertising.
- Tools & templates 2008-01-01
- Ad Agency Exec Mark Monteiro: Making a Good Business Great
- A few years ago DDB Los Angeles Chief Creative Officer Mark Monteiro called his staff in and told them it was time to admit their work was crap. To his surprise, they not only agreed, but were relieved. Now the ad agency is one of the most awarded in the...
- Videos 2007-11-19
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there’s little need to employ an agency. However, the skills offered by agencies are just...
- Articles 2007-11-09
- Advertising Agency Agreement
- This Advertising Agency Agreement ("Agreement") is made and effective this [Date], by and between [Advertiser] ("Advertiser") and [Agency] ("Agency"). Agency is in the business of providing advertising agency services for a fee. Advertiser desires to engage Agency to render, and Agency desires to render to Advertiser, certain advertising agency services,...
- Tools & templates 2007-09-06
- When to Call it Quits
- I just came across this hilarious story on Brand Autopsy about Campbell-Mithum, an ad agency in Minneapolis. The firm had a dilemma--it couldn't explain to its clients why its services are indispensable or how it can improve their branding and marketing efforts. Why? Because they didn't know! That's sounds like...
- Blog posts 2007-05-25
- Dr. Martens Drops Ad Agency Over Dead Rockers Fiasco
- If you're an ad agency, what's the fastest way to get a client to fire you? Try running an ad campaign that your client didn't approve. Dr. Martens just ditched its ad agency, Saatchi and Saatchi London, after the firm ran posters depicting dead rockers in heaven wearing Dr. Martens...
- Blog posts 2007-05-24
- Choosing Where to Advertise
- There are five things you should consider when choosing where to advertise:your target audiencethe comparative costs of reaching that audience through different mediathe timing of your campaigncreative opportunitieseditorial statureSelecting advertising media involves comparing and balancing all of these factors to develop an advertising media mix that’s right for your product....
- Articles 2007-07-30
- Using an Advertising Agency
- What You Need to KnowWhy use an advertising agency at all? The size of your business will help you decide this. Many small to medium-sized companies find that their advertising budget is so small, there’s little need to employ an agency. However, the skills offered by agencies are just as...
- Articles 2007-05-14
- Assessing the Value of DAM Systems for Advertising Agencies
- This white paper outlines how advertising agencies calculate a Return on Investment, both a Tactical ROI and a Strategic ROI, for adopting a Digital Asset Management system. Ad agencies such as Ogilvy & Mather, McCann Erickson, Deutsch, Inc., Young & Rubicam, TBWA Paris, Grey Global, BBDO New York, Euro...
- White papers 2006-03-28
- Advertising Agencies Need for Search Engine Skills
- Traditional advertising agencies are beginning to embrace the need for Search Engine Optimization SEO and Search Engine Marketing SEM. The search engine marketing industry has developed into a billion dollar industry and clients expect their agencies to get them involved. Ad agencies are now chasing the increased revenue generated by...
- White papers 2006-02-07
- Evolve Or Die: The Changing Model Of The Advertising Model
- From the executive summary: 'The traditional advertising agency is now facing competition on all fronts. Upstream are the marketing consultancies, brand consultancies, and research firms, claiming to provide the strategic planning offered by agencies. Downstream are media firms and production houses, some of which are now getting into the business...
- White papers 2004-08-31
- Infusing Business and Brand Strategies Into Account Planning
- Account planning has established itself as a core competency of many top advertising agencies. The role of account planner is a result of advertising agencies' recognition that effective advertising demands the influence of consumer insights, competitive intelligence, and trends analysis. Yet, as necessary as the account planner's strategic input is...
- White papers 2003-12-01
- The Advertising Agency's Role in Marketing Communications Demand Creation
- As part of the industry analysis effort for the digital color market, the Printing Industry Center at RIT embarked on a research initiative to gain an understanding of the relationship between the advertising agency, the corporate marketing executive, and the print services provider. This paper focuses specifically on the impact...
- White papers 2003-10-01
- 5 Ways To Integrate Your Ad Agency
- All advertising agencies claim to offer integrated marketing. But, more recently integration has started to take on more complex meanings. The lines between direct marketing and branding are getting blurrier, as are the lines between branding and entertainment. Thus, there is an urgent need to integrate marketing efforts for the...
- White papers 2003-06-10
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