A variety of factors came together to boost CBS operating income for third quarter 1993 to $133 million, up more than threefold. This year, unlike last year's third quarter, the television network was not competing for advertising dollars against t A variety of factors...
Byline: Matthew Flamm Amid the virtual driving range and the grill serving mini-hamburgers at last week's party celebrating the launch of The Wall Street Journal 's "Weekend Edition,'' it was easy for revelers to overlook a basic fact about t Byline: Matthew Flamm...
Car marketers are expected to boost ad dollars to reach Hispanic buyers this year, ad industry executives predicted. Of the seven auto companies on Hispanic Business' top 50 advertisers in 1999, six spent more than they did in 1998. Toyota Motor Sale Car marketers are expected...
Time Warner Sets News Channel for NYC NEW YORK -- New York City last week joined the growing ranks of urban markets tabbed for 24-hour cable news channels by MSOs looking to trawl a potentially deep new pool of ad dollars while...
If one advertises in any way, the following information could show them how to find and utilize untold advertising dollars they may not be aware of. Co-op advertising is a great source of advertising dollars. And there is so much of it available to people, yet most people know very...
With online advertising budgets growing at such a rapid pace, Web marketers will find themselves searching for ways to make their advertising dollar go farther. Only by measuring the success of each facet of their online campaigns can Web marketers manage and optimize their advertising spending to gain the largest...
Although financial news providers' audience numbers have shot up markedly since the global economic crisis erupted this fall, that hasn't reversed the downward slide of ad dollars. Now, more financial publishers are looking for a revenue boost to come from subscriptions, while those that already primarily rely on such...
Steamy growth market: ads for 'hourly companions' JEFF BORDEN Pick a very hot growth area for Ameritech Corp. these days: Cellular telephone service? High-speed data transmission? Internet provider? How about advertising for escort services in the AmSteamy growth market: ads for 'hourly companions' JEFF...
Question-and-Answer Session Operator Operator Instructions Your first question comes from the line of Imran Khan with JPMorgan. Imran Khan - JPMorgan Two questions; first, Fredy, you talked about that advertising cancellation due to the earthquake. Could you give us some color -- do you expect those advertising dollars...
Tim Franklin, editor and vice president of The Baltimore Sun, has become the latest newspaper veteran to part ways with the paper after a year of downsizing that saw the publication cut more than 100 jobs and shrink the paper's size in an effort to save costs as subscription and...
TULSA, Okla., Dec. 22 /PRNewswire-FirstCall/ -- Dollar Rent A Car and Thrifty Car Rental, subsidiaries of Dollar Thrifty Automotive Group, Inc. were recently voted Best Domestic Car Rental Companies by Travel Trade magazine in the publication's first-ever Reader's Choice Awards. (Logo: http://www.newscom.com/cgi-bin/prnh/20020412/DTGLOGO ) ...
Researchers have found a definite relationshipbetween the economy and cybercrime. The 2008 Q4 stock market declines haveinstigated a wave in spam and scams. With the recent hit to Wall Streetand the collapse of some big names in global banking, spam attacks alsotook a strong Q4 dive. However,...
Last week, Pandora, the premier provider ofpersonalized radio service online, announced it had reached two milliondownloads of its iPhone application. This week Pandora significantlyextended its mobile marketing options for advertisers with an applicationon Windows Mobile, the second most popular mobile operating system in theU.S. according to comScore/M:Metrics. The move further...
Detroit's Big 3 have grabbed all the recentheadlines as lawmakers in Washington grapple with a proposed bailoutsolution to save the cash-strapped automakers. Changes are being demandedby Congress and proposed by the automakers. One change that needs to beaddressed is how they allocate their advertising dollars. According to arecent analysis of...
CARROLLTON, Texas -- Industries are seeking any edge to overcome the economic crisis and keep processes running and staff employed. Competition for every dollar is at an all time high, and the advertising budget is often the first to get cut. One tried and true method still reigns...
New Network Enables Advertisers to Target Male Demographic Ages 18-35 at Point of Purchase LOS ANGELES -- Channel M, the industry's leading producer of customized in-store TV networks, today announced that through its Money Mart branded stores, Dollar Financial Group, Inc, a subsidiary of Dollar Financial Corporation, the...
WGL Entertainment Holdings, Inc. (PINKSHEETS: WEHI) is pleased to announce that the Company's reality golf series "WGL'sMillion Dollar Shoot Out" will be broadcasted on a major U.S. cablenetwork. The network plans to air the reality series starting inmid-January with seven one-hour long episodes. The show will air for seven consecutive...
Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance WESTLAKE VILLAGE, Calif. -- ValueClick, Inc.'s (Nasdaq: VCLK) technology division, Mediaplex, today announced the release of its Dynamic Behavioral Targeting suite, which was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve...
Praebius Communications, Inc.(PINKSHEETS: PRCM) has announced that its Ad Systems Unit is adding anotherad insertion unit and doubling its advertising avails in itsColumbus-Jefferson City DMA. The cable system will be adding the TurnerNetworks to its advertising line-up. (TBS, TNT, SPIKE, CNN etc.) Bob Hall, Chairman, said, "Praebius Communications, Inc.,...
FAYETTEVILLE, N.C. -- Eleven months ago, tyBit Unified Search (www.tyBit.com) hit the Internet running and after coming out of Beta in September, tyBit is already one of the fastest-growing search engines on the Web. Registering over 60 million searches in September and 70 million searches in October, tyBit's growth is...
