Advertising and Promotion

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Using Telemarketing to Support Marketing Campaigns

Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...

Tags: marketing effort, telesales, phone, monitoring, customer service, analysis, strategy, benefit, tool, bnet editorial, sales, marketing, sales force management, advertising & promotion, promotion, advertising, marketing research, sales strategy, telemarketing, customer, sales force

Articles 2007-09-28

Additional Resources

Applying for your own job: a preliminary study

This study undertook a small preliminary investigation of the contemporary employment practice of 'applying for your own job'. There has not yet been a specific study into the effect upon individuals and organisations of the practice of existing employees being required to apply for the same or...

Articles 2008-09-22

ElevenTen Color™ Introduces Ultra-Removable Adhesive Vinyl and Pressure Sensitive Laminating Films

Resellers May Customize Media by Adding Their Own Logo and Branding GREENVILLE, S.C. -- ElevenTen Color announced Wednesday the addition of two new products to its Luminosity media portfolio, Ultra-Removable Adhesive Vinyl and Pressure Sensitive Laminating film. Ultra-Removable Adhesive White Vinyl, available in 54 inch and...

Articles 2008-08-20

Tesco exaggerated size of price cuts

Tesco exaggerated the cheapness of its products in the battle for budget shoppers, the advertising watchdog has ruled. The Advertising Standards Authority said Britain's largest supermarket suggested it was up to 53 per cent cheaper than Asda and Morrisons for a basket of common items. ...

Articles 2008-08-20

Local.com Reaches 5,000 Direct Advertisers, Announces Target of 50,000 Advertisers

IRVINE, Calif. -- Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, today announced that the company reached a milestone of 5,000 direct advertisers. Local.com's 5,000 direct advertisers is an increase from the 3,500 direct advertisers at the end of July. Local businesses advertise on Local.com through...

Articles 2008-08-18

Double Fusion Ups Julie Shumaker to GM of Core Games Group While Adding Glen Sussman as CFO and Joshua Larson as Vice President of Business Development

Game and Media Industry Veterans Add Fuel to Leading In-Game Advertising Company's Explosive Growth SAN FRANCISCO -- Leading independent in-game advertising company Double Fusion has strengthened its management team with a notable promotion and two new hires in finance and business development. Julie Shumaker, Double Fusion's...

Articles 2008-08-18

Sean Payton to pitch for First Bank and Trust in N.O.

First Bank and Trust is already the official bank of the New Orleans Saints. Now it will have its head coach as its star pitchman. Sean Payton has signed on with FBT to help its marketing efforts in Louisiana and Mississippi. While the terms of the agreement...

Articles 2008-08-18

Hop-on Targets NFL Teams

IRVINE, Calif., Aug. 18 /PRNewswire-FirstCall/ -- Hop-on, Inc. (Pink Sheets: HPNN) announced today that it has signed an agreement to showcase their HOP1800 Disposable Cell Phone during the 2008 NFL Season. The agreement allows Hop-on the opportunity to advertise, promote and sell their products at each game throughout...

Articles 2008-08-18

Zeemote and Nokia to cooperate in Germany to promote the Zeemote

TELECOMWORLDWIRE-15 August 2008-Zeemote and Nokia to cooperate in Germany to promote the ZeemoteC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com Zemote Inc, a manufacturer of wireless controllers for mobile devices, and Nokia the mobile handset manufacturer, today (15 August) announced a cooperative effort to promote the Zeemote JS1 controller. ...

Articles 2008-08-15

AdOn Network Adds New Sybase Analytic Appliance to Query Traffic More Efficiently

Database Management System Allows Publishers to Maximize Ad Revenue and Advertisers to Have More Timely, Targeted Promotions PHOENIX -- AdOn Network, a leader in providing innovative keyword-targeted advertising solutions for online advertisers and publishers, has unveiled the launch of the Sybase Analytic Appliance, an integrated Data Warehousing &...

Articles 2008-08-06

Discovery Channel Partners with Interpolls to Promote Upcoming Season of "MythBusters"

Fans Can Try Their Hand Debunking Myths as Part of Rich Media Ad Series That Makes It Fun to Get Busted PASADENA, Calif. -- Interpolls, a leading rich-media and next-generation advertising technology company, announced today that it is partnering with Discovery Channel to promote the network's upcoming season...

Articles 2008-08-06

FranchiseVisible Delivers Breakthrough Online Marketing for Business Opportunities

WebVisible, a leader in the multi-billion dollarlocal interactive advertising sector, today announced the availability ofFranchiseVisible, a marketing service that provides franchisors,franchisees and business opportunities with full-service Internetlead-generation and action-oriented advertising. The innovative new programis designed to individually promote and address one of the most challengingissues raised by all businesses --...

Articles 2008-08-06

RCN Partners with the Windy City Rubber Ducky Derby in Support of the 40th Anniversary of the Special Olympics

More than 30,000 rubber ducks will race down the Chicago River in support of Special Olympics HERNDON, Va. -- RCN Corporation (NASDAQ: RCNI), a leading provider of digital television, data, and voice services to residential and small - medium business customers, will be supporting the Special Olympics by...

Articles 2008-08-06

Paramount Pictures and Massive Launch First Branded Scavenger Hunt in Ubisoft's 'Tom Clancy's Rainbow Six: Vegas 2'

In-game scavenger hunt promotes upcoming movie 'Tropic Thunder' with interactive experience that engages and rewards gamers. NEW YORK, Aug. 5 /PRNewswire-FirstCall/ -- Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, Paramount Pictures and Ubisoft Entertainment have teamed up...

Articles 2008-08-05

The Journal Record in OKC announces promotions and new hires

The Journal Record Publishing Co. promoted Sunny Cearley to sales and events manager and Debbie Tomlinson was promoted to sales and marketing coordinator in the circulation department. The following are new hires: Amy Clinton, legal notice production assistant; Kari Koster, advertising and events coordinator; Maike Sabolich, staff photographer; and Jeannie...

Articles 2008-08-05

Sprint Champions Courtesy With National CineMedia

New Cell Phone Courtesy Public Service Announcement to Run Before Movies in AMC, Cinemark and Regal Entertainment Group Theatres Nationwide Starting in October CENTENNIAL, Colo. & OVERLAND PARK, Kan. -- Sprint (NYSE:S) and National CineMedia (NASDAQ:NCMI), operator of the largest digital in-theatre network in North America for cinema...

Articles 2008-08-05

Wall Street Journal Digital Network and Fox International Channels Sign Promotional, Ad Sales Agreement

LOS ANGELES -- Fox International Channels FIC and The Wall Street Journal Digital Network today announced an agreement to jointly promote and sell The Wall Street Journal Americas, wsj.com's Spanish and Portuguese-language online section focusing on Latin America. The Wall Street Journal Americas can be found via a new dedicated...

Articles 2008-08-04

Zvents to Enable Local Activities and Promotions for MSN City Guides

Zvents ,the local search and advertising network, today announced that it will becollaborating with Microsoft Corp. (NASDAQ: MSFT) to enhance the eventsexperience on MSN City Guides .Through the collaboration, Zvents' platform will bring new capabilities toMSN users looking for interesting things to do in their immediate vicinity,enabling local merchants...

Articles 2008-08-04

Agency Roster Lead - Monday, August 4, 2008

The following "Agency Roster" package is a weekly roundup of news releases highlighting account wins at public relations, investor relations and advertising agencies. The service, free to any member of PR Newswire, is a powerful way for agencies to announce their new accounts. Agency Roster packages are archived...

Articles 2008-08-04

Bill Drummond Writer, musician, artist and co-founder of the KLF and

Credo I believe... Recorded music is a creative dead-end, fit only for the makers of advertising jingles, ringtones and movie soundtracks. Its sheer ubiquity will inspire music-makers to explore different ways of creating music, away from something that can be captured on a CD or downloaded....

Articles 2008-08-03