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BNET Business Dictionary
- Advertising
- the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce...
- Advertising definition on BNET »
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- Rambler Launching TV/Movie Downloads Site, A 'Russian Hulu'
- Russia's third-placed search and portal operator Rambler is to launch a major TV and movie site - described to me as a "Russian Hulu" - as the basis of its video advertising effort, as Russia's broadband population booms. Currently in beta and due to launch by September/October, Rambler Kinozal...
- News items 2008-07-22
- Industry Moves: Ogilvy CEO Lazarus Stepping Down; Asia Pacific Chair Miles Young Tapped As Successor
- After 10 years in the CEO seat, Ogilvy & Mather CEO Shelly Lazarus is expected to announce that she'll leave her post by the end of this year, WSJ reported, citing unidentified sources. Lazarus will retain her current title of chairman when she steps down. Her expected successor as...
- News items 2008-07-22
- CW Reverses Itself: New Gossip Girl Episodes Coming Back To The Site; Top Ad Exec Leaves For MLB Net
- Back in April, The CW network said it would no longer stream new episodes of its most successful show, Gossip Girl, on its site. The TV network is now reversing that decision and will begin showing first-run Gossip Girl streams online when the new season starts on September 1,...
- News items 2008-07-22
- Sugar Inc. Taking Back Ad Sales From NBCU But Investment Remains
- A bit of disturbance in the ad network force ... Sugar Inc. is taking its ad sales back in house after a year in a rev-share agreement that gave NBC Universal (NYSE: GE) roughly half of the take from the blog network in exchange for handling the ad...
- News items 2008-07-23
- Better Late Than Never: Omnicom Group Says It's Finally In Buying Mode
- After reporting that Omnicom Group's Q2 net income and worldwide revenue both rose 11 percent—release is here PDF—the ad holding company's CEO John Wren told listeners to the company's earnings call that the company was finally ready to get serious about acquisitions. -- Bad economy, better prices: Wren's pronouncement,...
- News items 2008-07-23
- Industry Moves: Glam; Revenue Science; Penton Media; Seeking Alpha; Etsy
- -- Glam Media: Glam picks up another big-name company exec—Michael Adair, most recently head of sales finance for Google (NSDQ: GOOG) North America, joins as VP of corporate development and finance. In the position, a new one for Glam, Adair will be responsible for the evaluation and execution of...
- News items 2008-07-23
- Earnings: Hi-Media Sees Online Advertising Market Slowdown; Could It Spread?
- Could the impending advertising recession actually spread to online? Though many in web ads and publishing confidently predict a continuing "big flood of money coming out of traditional media" (that's FT.com's MD, speaking to me last month), French online advertising and publishing group Hi-Media says there is, in fact,...
- News items 2008-07-23
- TiVo Teams With Amazon On 'Watch It, Buy It Now' Option
- TiVo (NSDQ: TIVO) is expanding its relationship with Amazon on a promise to deliver what marketers have long hoped for: allowing TV viewers to make purchases of products displayed within a show or an commercial. NYT says that the two will announce the "product purchase" feature on Tuesday. It...
- News items 2008-07-22
- ESPN Rolls Out New Search Platform This Week; Foundation Of Forthcoming Site Redesign
- ESPN.com is planning a major site revamp, but first, it wants to get search right and will then build around some of its new functions. On Thursday, the Disney-owned sports news franchise will begin beta testing its *ESPN* Sports Search. The platform was about a year in the making....
- News items 2008-07-22
- What Is Behavioral Targeting?
- Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
- Articles 2008-05-01
- Lucas Donat: Innovator of Online Advertising
- Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.
- Videos 2008-05-06
- Bob Charney: Saving Clients Money
- Bob Charney is President of Mosaic Marketing Communications and works with such clients as Zenith Consumer Electronics and International House of Pancakes. Charney provides clients with top-tier, competitively priced marketing through co-op reimbursement and a low-overhead business structure.
- Videos 2008-03-08
- Todd Krieger: New Media Marketing Sherpa
- Denuo's Senior Vice President, Todd Krieger, has been helping clients with their new media branding since the digital age began. In this interview, Krieger also discusses several significant trends in social networking and branded content, outlines the most important aspects of online brand management and predicts how the world of...
- Videos 2008-03-08
- Rick Enrico: Marketing One on One
- Rick Enrico is the President and CEO of JuiceMetrIQs, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers.
- Videos 2008-03-08
- Lori Schwartz: The Evolution of New Media Marketing
- As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.
- Videos 2008-03-08
- Bill Robinson: Democratic Advertising
- Bill Robinson has launched a production venture that combines user-generated new media with television. Saysme.tv allows users to sponsor political ads for air in their local markets at a competitive cost. Robinson discusses his new venture and the de-localization of advertising and entertainment.
- Videos 2008-03-08
- Samuel Albis: Communicating With Cultural Relevance
- Samuel Albis is a Creative Partner and founder of The Yellow Butterfly Project, a creative shop in the ad world that targets the Hispanic market. With over 15 years experience in advertising in the United States and his native Columbia, Albis offers his expert views on what reaches (and...
- Videos 2007-12-19
- Ad Agency Exec Mark Monteiro: Making a Good Business Great
- A few years ago DDB Los Angeles Chief Creative Officer Mark Monteiro called his staff in and told them it was time to admit their work was crap. To his surprise, they not only agreed, but were relieved. Now the ad agency is one of the most awarded in the...
- Videos 2007-11-19
- Richard Bronshvag: Make an Emotional Connection with Customers
- What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...
- Videos 2007-09-21
- Using Telemarketing to Support Marketing Campaigns
- Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...
- Articles 2007-09-28
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