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- Make Nepotism Work for You
- Without nepotism - which literally means giving preference or patronage to relatives - family businesses can't survive. Yet promoting family members over other qualified employees often leads to resentment or, worse, prompts valuable non-family employees to leave the company. It's a tough balancing act: how to successfully train and promote...
- White papers
- Building a Brand for Market Success
- Something as basic as the business address contributes to how one's brand is perceived. For that matter, every time someone walks into one's business and looks around, visits the Web site, meets an employee, or glances at an ad, that person forms an impression that leads to a mind-set about...
- White papers
- Creating a Budget and Sales Forecast
- A pilot would never fly a plane from Los Angeles to San Francisco without a flight plan that explains how to get there. Yet all too often, small businesspeople open their doors without clear plans to help them get where they want to go. One of the easiest ways to...
- White papers
- Effective Training Programs for Managers
- The ability to manage people well can have a huge financial impact on a company. Employee turnover rates, cost of talent retention, litigation experience, and employee tenure are just some of the metrics a person should look at to try to gauge the effectiveness of one's management staff. Most companies...
- White papers
- Preventing Employees From Getting Trained and Moving on
- If the employee receives training or certification during work time or as a requirement of the job, one can't place any restrictions on when they leave the company. When training takes place during work hours or is a job requirement, a person might consider a retention-incentive program such as future...
- White papers
- Ten Employee Training Tips
- Well-trained employees are the key to one's small business success. Studies have shown that the most successful, productive employees are those who have received extensive training. They're the cream of the crop, often having the strongest stake in the company's future. In an ideal world, one would be able to...
- White papers
- The Importance of Human Resources Audits
- Most employers have gone to tremendous expense and effort to create scores of human resources policies, practices, and procedures that comply with the law and are consistent with their organization's corporate culture. This can include, for example, employee handbooks, administrative guides for managers, performance management systems and guidebooks, succession planning...
- White papers
- Leading Generation X: Do the Old Rules Apply?
- The purpose of this study was to quantify the generational preferences for leadership behavior. The dependent variable was the preference of leadership behavior associated with generational themes. The five themes were Fulfillment, Flexibility, Technology, Monetary Benefits, and Work Environment. The independent variables were generation, ethnicity, and education. The quantitative data...
- White papers
- Using E-Newsletters to Maintain Contact
- E-newsletters (or electronic newsletters) have emerged as a popular format for frequent communications with customers or hot prospects. Like print-based newsletters, e-newsletters contain news, tips, and information of interest to an organization's target base. With e-newsletters, a person has two broad categories of potential readers: current customers and prospects with...
- White papers
- Top 10 Branding Mistakes
- Branding, a commonly used term throughout the business world, essentially means creating an identifiable entity that makes a promise of value. It means that one has created a consciousness, an image, an awareness of the business. It is the company's personality. Numerous businesses try, but many fail at creating a...
- White papers
- Online Branding for Your Small Business
- An online business has a greater chance for success if those who buy its products and services recognize its brand. A recognizable brand also makes a business's site more attractive to potential advertisers and partners. But remember: Recognizable doesn't necessarily mean universally known. It simply means that a business's brand...
- White papers
- Boiling Quicken 2004 Down to Its Essence
- It never hurts to pay attention to where the money's going - especially when the dough seems to disappear on the mundane little necessities of life: groceries, clothing, baby food, cable television, and, well... one gets the picture. To keep track of how much is spent on various items, a...
- White papers
- Property and Casualty Insurance for a Home Business
- More and more entrepreneurs are operating their new businesses from home. The advantages are obvious: Running a home-based business is convenient and cheaper than renting or buying commercial office space. But running any business - including a home office - without adequate insurance coverage can be a recipe for disaster....
- White papers
- 10 Year-End Tax Tips
- As the end of the calendar year approaches, an individual should take some time to focus on his or her taxes. There are several things that the individual may be able to do to lower his or her bill. The first is to review income, expenses and potential deductions. Before...
- White papers
- Top 10 Home-Based Businesses for Stay-at-Home Parents
- Being a stay-at-home parent does not mean you can't contribute financially to your family. To be a good fit for a stay-at-home parent, a home business should offer a flexible schedule, minimal customer interaction, and must generally fit in to a person's lifestyle. Here are the 10 top recommendations for...
- White papers
- Make Your Office Ergonomic
- Buying ergonomic furniture or other equipment and hiring consultants to teach workers how to protect themselves against injuries such as carpal tunnel syndrome can be expensive. But the costs of not making that investment are much higher - and sometimes ruinous. Employers often must pay for medical treatment or workers´...
- White papers
- Paying for an Older Person~s Health Care
- The cost of a serious illness, surgery, or a lengthy stay in the hospital can easily wipe out the elder's nest egg. The more an individual knows about health-care insurance plans (government and private), the better prepared the person is to help keep the elder as physically, mentally, and financially...
- White papers
- The 10 Key Steps to Successfully Market Your Business Online
- More and more small businesses are finding it essential that they market their products and services online. Customers are increasingly turning to the Web to research companies, compare product features and prices, and to purchase online. A company that does not take advantage of the Web and email to market...
- White papers
- Online Marketing Basics
- E-mail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, it's a bargain compared to traditional direct mail at...
- White papers
- Create Demand With E-Mail Newsletters
- E-mail newsletters are cheap, easy to create and send, and proven to increase sales. Of course, there are many other reasons why e-mail newsletters make good business sense like creating a marketing campaign on a shoestring budget; and tracking customer behavior and collecting user information. Before one starts any type...
- White papers
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