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predictive analytics (7 results), Web analytics (7 results), business analytics (3 results), Google Analytics (2 results)
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- SAP Aims to Make Upgrades Easier; Rolls Out Enhancement Packages; Touts Analytics
- Henning Kagermann, co-CEO of SAP, wants to do away with the upgrade-go-round with its upcoming Business Suite 7.0 with "enhancement packages," small optional updates designed to add functionality to enterprise resource planning applications. Enhancement packages are small SOA-enabled packs that can add new functionality to SAP's Business...
- Blog posts 2008-05-06
- ABN AMRO's Addition of BancWare Advanced Analytics - Including OAV - Takes Interest Rate Risk Management at ABN AMRO North America to New Heights
- The acronym "AANA" has a dual meaning to some at the Chicago-based headquarters for ABN AMRO's North American operations. While typically standing for ABN AMRO North America, it can also stand for ALCO Analytics for a New Age. The latter embodies the notion that leading-edge analytical tools are requisite for...
- Case studies
- Five Steps to Achieving Precise Customer Targeting Online
- Today, the online customer touch point is the life's blood for the bulk of consumer-focused companies. In order to maximize a site's conversion performance it is imperative that the most robust, consumer centric analytics be applied to the site to ensure the optimal experience for existing customers, as well...
- White papers
- CRM - Customization Analytics
- Customization analytics is a business solution which comes either as a built-in feature of a CRM solution or as separate customer-focused software. In this paper, the existing components of analytics of a CRM Solution are modified to tailor the present requirements of an organization. Customization primarily helps in reducing the...
- White papers
- Mobistar Monitors, Scrutinizes Mobile Data Services With SAS Web Analytics Solution
- Mobistar is part of the Orange Group and is active in both mobile and fixed telephony. The company had the challenge of monitor usage and profitability of mobile services. SAS Web Analytics solution enabled instant assessment of system performance. This helped company to immediately pinpoint any problem and dispatch its...
- Case studies
- Left and Right Brain Marketing: Increase Online Conversion by Bridging Creative Development with the Analytics Process
- A significant rift exists that marketers have not fully acknowledged: the rift between data analysis and creative development. The trends and patterns in how customers and prospects interact with an organization are levels of detail most creative teams are not shown, but they can receive a great deal of...
- White papers
- Search Engine Marketing: Maximizing Profit with Web Analytics
- From its humble beginnings in 2000, when it accounted for less than 1 percent of online advertising spend, Search Engine Marketing (SEM) has emerged as one of the most powerful marketing strategies available. Today, roughly one of every two online purchases is preceded by an online search (DoubleClick, “Search Before...
- White papers
- Best Practices for Web Analytics Governance: How to Structure Internal Resources to Ensure Success
- Who owns Web analytics in your organization? More than one person? Less than one person? Better yet, who “owns” the Web site? Many companies haven’t designated a single point of contact to oversee the entire Web site, much less the Web analytics program. Industry analysts such as...
- White papers
- Transaction Analytics: Generating Customer Insights for Cross-Sell Success
- The article refers to credit and debit cards. Cracking the code on credit card, debit card, checking and savings account transaction data, so as to gain actionable insights into individual customer situations, sits at the very heart of bank product cross-sell success. Imagine having the ability to know, at an...
- White papers
- How HVB Built a Convertibles Business
- In 2001 HVB started trading convertible bonds through a proprietary trader based in Munich. It involved spreadsheet-based pricing and analytics models and risk management and trade entry were done in the trading floor's general front- and middle-office system. HVB then decided to move seriously into convertible bonds, both origination and...
- Case studies
- Jody Moxham: Psychology in Marketing
- Jody Moxham is Chairman of the Board and CEO of PhaseOne Communications, a company that performs analytics on corporate communication for marketing purposes. Moxham explains her unique methods, which focus on a psychological approach to how a person responds to different forms of communication.
- Videos 2008-03-17
- Operations Research from the Master
- Our feature on Proctor & Gamble's use of operations research – a burgeoning discipline that utilizes deep mathematical analytics to drive all sorts of business decisions – is getting some attention, and from the right people. P & G's own OR guru, Glenn Wegryn, has weighed-in in the comments section,...
- Blog posts 2008-02-21
- The Future of Operations Research
- How one prominent academic, UC Berkeley's Lee W. Schruben, sees the evolution of operations research in the business world. BNET: What are the big unsolved problems for OR in practice today? Schruben: We have to realize that what we’re actually doing...
- Articles 2008-02-13
- How Operations Research Drives Success at P&G
- Operations research isn’t just geek science at P&G. It’s an integral part of the company’s marketing, sales and supply chain. ...
- Articles 2008-02-13
- Key Terms and Players of Operations Research
- More and more companies are turning to data analysts and mathematical engineers to solve key business problems. Here’s a guide to the key players and the basic lexicon of their craft — operations research. Key Players Oracle: Oracle is one...
- Articles 2008-02-13
- Can Metrics Catch Up With Media Technologies' Rapid Growth?
- The author shares his predications on the advancement of digital metrics in 2008, while advocating greater involvement from all in metrics' development. Advertisers will need a new Agency Of Record (AOR) - a single agency responsible for coordinating efforts across all agencies of a specific client - soon. This will...
- White papers 2008-02-05
- The Future Of Consumer Product Companies: Technology - Gaining An Advantage With Advanced Analytics
- Most consumer products companies have used advanced analytics to inform business decisions and processes. However, only a select few companies have consistently used advanced analytics to gain an advantage over competitors. These organizations have armed their employees with superior information, empowering them to make smarter business decisions and improve performance....
- White papers 2007-12-13
- Web Analytics - Are The Numbers Adding Up In China?
- Chinese web publishers (particularly social networking sites) are being or will soon be having their advertisers wanting more detailed analysis of campaign effectiveness -- not just quantitative data such as page views and clicks - but qualitative information such as customer engagement information. This will require publishers to have a...
- White papers 2007-12-18
- Operations Research: Critical Applications for Business
- Operations research (OR), the science of applying advanced analytics to business decisions, is the secret tool that helps major corporations including UPS and Procter & Gamble solve complex business problems. But how can you use it in your business? The good news: You don’t have to be a mathematician to...
- Videos 2007-12-04
- How to Create a Data-Driven Boss
- Is your organization making the shift to a more data-driven model? It can sometimes be a frustrating experience. Yes, the benefits are vast, but the transformation can take years, and you may come up against resistance here and there. Following up on an older post called "Seven Steps...
- Blog posts 2007-10-24
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