Bruno Uzzan is the CEO of Total Immersion, an augmented reality software company mixing the real world with some powerful technical wizardry. Bruno shows us what the future of brand interaction looks like and talks about how many business are implementing it right now to set their presentations apart...
SCOTTSDALE, Ariz., Dec. 22 /PRNewswire/ -- Utilizing a newly launched consumer technology to broaden the casting reach of reality television, Studio One Media, Inc. (BULLETIN BOARD: SOMD) today announced a broad-based, multi-year agreement with Mark Burnett Productions to use Studio One's new MyStudioTM video recording studios to...
That Man Behind the Curtain Isn't the Wizard of Oz, But Underlying Technology Promises a World of Ahhs to Amusement Park Guests ORLANDO, Fla. -- A theme park attraction delivering the same experience over and over? Quite ho-hum. Imagine, instead, a live show that brings guests into the...
Small Tech: The Culture of Digital Tools Edited By Byron Hawk, David M. Rieder, Ollie Oviedo Minneapolis: University of Minnesota Press 236 pp./$75.00 hb, $25.00 sb Small Tech: The Culture of Digital Tools offers an invaluable, conception-altering, original field guide to the new media...
Top Three Winners Announced at Nokia Games Summit Awards Ceremony ROME and ESPOO, Finland, October 29 /PRNewswire-FirstCall/ -- Nokia revealed that Ghostwire, by A Different Game from Sweden, is the winner of the Mobile Games Innovation Challenge. Ghostwire is a casual collection and adventure game, where...
When Fox game announcers Joe Buck and Tim McCarver chat about a free taco giveaway or Jim Carrey's upcoming movie during coverage of the World Series, it won't be a coincidence. Fox is offering several advertisers in-game enhancements, or product mentions, during the live-game portion of telecasts. In...
Augmented Reality Solutions to Be Featured at the Lab in Los Angeles LOS ANGELES -- Total Immersion (www.t-immersion.com), the global leader in augmented reality, announced today that it has entered into a strategic partnership with Interpublic's Emerging Media Lab (http://www.ipglab.com) to support the development and deployment of augmented...
Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time By Jackie Fenn and Mark Raskino (Harvard Business Press, 272 pp., $29.95) What is the hype cycle? It's a commonly sung company song. A new innovation debuts with much enthusiasm and expectation. Suspense ramps up,...
LOS ANGELES -- Total Immersion (www.t-immersion.com), the global leader in augmented reality, today announced that it has established a base of operations in the United States and appointed marketing veteran Greg Davis to the new post of U.S. General Manager. Based in France, Total Immersion designs and produces...
Company Showcases Mind-Blowing Future of Digital Marketing During Event on the Miracle Mile; Taste of 'Augmented Reality' Promises to be Perfect Prelude to First Presidential Debate Total Immersion: [TABLE OMITTED...
Collaborative Technology Project Merges Video Game Graphics Into ESPN Studio Programs Debuts on ESPN's Sunday Countdown on September 7 REDWOOD CITY, Calif. & BRISTOL, Conn. -- EA SPORTS[TM] and ESPN are advancing media convergence and delivering a new enhancement to in-studio sports analysis with the debut...
LOS ANGELES -- Fireworks aren't just for the Fourth of July. Total Immersion (www.t-immersion.com), the global leader in augmented reality, today announced that it has created an augmented reality experience for a new permanent gallery called "My Digital World," which opened on September 1 at Arizona Science Center...
LOS ANGELES -- Total Immersion (www.t-immersion.com), the global leader in augmented reality, announced today that the company received the award for Best Application of Visual Computing at the just-concluded NVISION 08 Visual Computing Conference in San Jose, Calif. Total Immersion was selected from a field of 60 companies...
New Dark Knight Coaster Rides Extend the Experience to the Queue Line LOS ANGELES -- It's no joke. If you're in line to ride THE DARK KNIGHT Coaster at Six Flags parks in Gurnee, Illinois or Jackson, New Jersey, you can step into the dark side with The...
InterSense Incorporated, a market leader inprecision motion technology, today announced it has received a Phase I SBIRcontract from the US Air Force to develop and deliver a wireless,networkable motion sensing system that will track and report the locationof soldiers and devices in Augmented Reality training applications. Thisautonomous tracking solution...
6D-Positioning and Augmented Reality A lightweight mobile testbed of the French Defence Procurement Agency replicates the onboard activity of an armored tank. The pilot post has six LCD screens, but no direct view of the outside. An augmented-reality image is enriched with the dynamic overlay of 3D-projected information...
THE GEORGIA INSTITUTE OF TECHNOLOGY has received a five-year, $5 MILLION grant from Media Power Inc. for augmented reality research. Georgia Tech's GVU Center in the College of Computing will use the funds to envision, prototype and evaluate the next generation of mobile augmented reality games and entertainment applications. Media...
THEY SAY DESPERATION--like necessity--is the mother of invention. What they don't say is that desperation is also the mother of utterly useless junk. We know that as a reader of MUSCLE & FITNESS you're less likely to end up with a closet full of incomprehensible crap. Well, make it a...
