By Heather Ferguson Marketing: A respected marketing academic has warned Australian brands are not marketing themselves properly. The verdict from Mark Ritson, associate professor of marketing at the Melbourne Business School, comes after he surveyed the quality of major...
Byline: Heather Ferguson Nov 23, 2006 (B&T Weekly - ABIX via COMTEX) -- Australian companies need to concentrate on better marketing. In 2006 Mark Ritson - an associate professor from the Melbourne Business School - surveyed branding of Australian companies and found that...
(9min 51) Do your finance and marketing teams know how to talk to each other? Roger James, chairman of the Australian Marketing Institute, believes finance teams will benefit from a clearer understanding of marketing metrics. Likewise marketing needs to understand the basics of finance. On today's BTalk...
Byline: Neil Shoebridge Apr 30, 2006 (The Australian Financial Review - ABIX via COMTEX) -- STW Communications Group expects new subsidiary AMR Interactive to boost its growth. As STW executive chair Russell Tate points out, the Australian marketing research sector is growing at...
Jul 15, 2003 (B&T - ABIX via COMTEX) The Australian Marketing Institute AMI and the University of New South Wales have conducted a survey of senior marketers. The report highlights a lack of communication between marketing departments and senior management. This is due in...
IRVINE, Calif. -- Cobalis Corp. (OTC Bulletin Board: CLSC), a pharmaceutical company specializing in the development of anti-allergy medications, announced today that the Company has signed a comprehensive marketing consulting agreement with Sydney, Australia-based Trendtrade International Pty. to be the Company's representative/partner for Australian marketing. Under this agreement, Cobalis has...
Byline: Neil Shoebridge Nov 20, 2005 (The Australian Financial Review - ABIX via COMTEX) -- Increasingly profitable Australian marketing services company AMR Interactive is for sale.Current 50 owner Pacific Equity Partners ...
Jul 15, 2003 (B&T - ABIX via COMTEX) Mark Crowe is the GM of the Australian Marketing Institute AMI. He is a great believer in the value of continuing professional education. The AMI and the APM Training Institute are operating marketing courses on subjects...
Sep 02, 2005 (Adbrief - ABIX via COMTEX) -- Sony has announced an Australian marketing strategy for its new Portable Sony Playstation PSP. Sony Computer Entertainment will spend $A5m on a multi-...
Jul 20, 2005 (The Sydney Morning Herald - ABIX via COMTEX) Australian marketing communications group, Photon, may make an offer for The Communications Group TGC. According to reports on 20 July 2005, it has asked Goldman Sachs JBWere for advice on a possible capital...
(26min 23) Welcome to the 100th episode of BTalk Australia. Back in June we kicked off a daily podcast, aimed at Aussies but intended to be of interest to BNet users the world over. Today you can hear the variety of topics we have covered so...
