Bacardi

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Samuel Albis: Communicating With Cultural Relevance

Samuel Albis is a Creative Partner and founder of The Yellow Butterfly Project, a creative shop in the ad world that targets the Hispanic market. With over 15 years experience in advertising in the United States and his native Columbia, Albis offers his expert views on what reaches (and...

Tags: advertisement, agency

Videos 2007-12-19

Additional Resources

Remy Cointreau USA Names Xavier Desaulles as Senior Vice President - Sales Strategy

Sales Strategy Top Priority at RCUSA NEW YORK, June 23 /PRNewswire/ -- Remy Cointreau USA, Inc., a leading beverage alcohol distributing company in the United States, today announced the appointment of Xavier Desaulles as Senior Vice President -- Sales Strategy. In this role, Xavier will be charged...

Articles 2008-06-23

Myths and magic of the man who puts adland on the edge of its seat

ON ADVERTISING Tony Kaye is an adland legend. You can tell by the number of famous stories about him. There are many. Before I tell you one of the best, you might need to know that Tony Kaye below directs ads. He also directs movies (American History...

Articles 2008-06-16

Graham Hetherington Appointed Chief Financial Officer and Board Director at Shire

BASINGSTOKE, England, June 10 /PRNewswire-FirstCall/ -- The Board of Directors of Shire Limited , the global specialty biopharmaceutical company, announces today that Graham Hetherington will join the Company as Chief Financial Officer and Executive Board Director on 1st July 2008. Graham Hetherington has a broad range of...

Articles 2008-06-10

Griffin Beverage Company Establishes Celsius in Upper Michigan

Celsius Holdings, Inc. (OTCBB: CSUH)announced today their distribution partnership with Griffin BeverageCompany. Celsius®, the original, great tasting calorie burner, a healthierchoice that has been clinically tested and shown to burn calories byraising metabolism for over a 3 hour period, is completing its distributioncoverage for the state of Michigan. Griffin Beverage...

Articles 2008-05-16

Bacardi Supports Florida Efforts to Combat Underage Drinking

FOOD AND BEVERAGE CLOSE-UP-9 May 2008-Bacardi Supports Florida Efforts to Combat Underage DrinkingC2008 - CloseUpMedia - newsdesk@closeupmedia.com Bacardi U.S.A., a premium spirits company in the United States, applauds Florida Attorney General Bill McCollum and The Century Council, a national, not-for-profit organization dedicated to fighting drunk driving and underage...

Articles 2008-05-09

Bacardi USA Supports Efforts to Combat Underage Drinking in Florida

Applauds Florida Attorney General Bill McCollum and The Century Council for Prom and Graduation Initiative AG McCollum and Teen Survivor Visit to Tallahassee-Area High School Part of Bacardi's On-Going Commitment to Social Responsibility MIAMI -- Bacardi U.S.A., Inc., a leading premium spirits company in the United...

Articles 2008-05-08

The house cocktail

Whisper Rock doesn't have an official drink, but sooner or later everyone tries Mike Marranzino's favorite shake. Put four scoops of Haagen-Dazs vanilla ice cream, two ounces of Hershey's chocolate syrup and a banana into a blender and mix thoroughly. For a kick, add two ounces of Bacardi light rum....

Articles 2008-05-01

Top spirit calls

Absolut Vodka still is the most popular spirit call at restaurants and bars, according to the recently released 2007 Cheers On-Premise Handbook, published by The Beverage Information Group, formerly the Adams Beverage Group. Of the more than 2,000 bartenders and bar managers in 31 key metropolitan markets who were surveyed,...

Articles 2008-05-01

BACARDI® B-LIVE Miami Concert to Stream Live on MySpace.com for Music Fans Globally

MIAMI, April 17 /PRNewswire/ -- BACARDI USA, INC. has announced it will stream it's BACARDIR B-LIVE Miami concert on MySpace.com on Saturday, April 19th during the live event. (Photo: http://www.newscom.com/cgi-bin/prnh/20080417/NYTH053 ) The MySpace stream will allow music lovers globally to be at the concert,...

Articles 2008-04-17

Bacardi U.S.A. Extends DISARONNO® Distribution Agreement

Company renews contract to market The World's Favorite Italian Liqueur MIAMI, April 15 /PRNewswire/ -- Bacardi U.S.A., Inc., the leading privately held spirits and wine company in the United States, today announced it has renewed its contract with Illva Saronno S.p.A. for U.S. distribution rights to DISARONNOR...

Articles 2008-04-15

Spring Back to Vail, a Week of Music, Parties and Events, Returns to Vail's Slopes April 7-13

- Gov't Mule, Kottonmouth Kings and Ben Harper and the Innocent Criminals headline three nights of concerts - Bacardi World Pondskimming Championships goes to the dogs, attracts Olympic-Medalist announcer - Full schedule of events attached VAIL, Colo., April 8, 2008 /PRNewswire/ -- As...

Articles 2008-04-08

Celeb scene

A R&B singer Avant mingles at the Bacardi World of Flavors event in Chicago. B U.S. Secretary of State Condoleezza Rice waves during a welcoming ceremony upon her arrival at an Air Force Base in Salvador, Brazil. C Hip-hop music artist Common performs at Sirius Satellite Radio Studios during a...

Articles 2008-04-07

BACARDI and MySpace to Offer 'Dream Gig' in Miami to DJs

MIAMI, April 3, 2008 /PRNewswire/ -- MySpace.com, the internet's premier social networking site has teamed up with BACARDI to offer one exceptional DJ the experience of a lifetime: The chance to open for BACARDI B-LIVE when the innovative global concert series lands at the Bayfront Amphitheater in downtown Miami,...

Articles 2008-04-03

Bacardi Limited Launches Champions Drink Responsibly Corporate Responsibility Campaign Featuring Michael Schumacher

HAMILTON, Bermuda -- Bacardi Limited, the largest privately held spirits company in the world, today launches its Champions Drink Responsibly corporate responsibility campaign featuring seven-time Formula 1[TM] World Champion and Bacardi Limited Global Social Responsibility Ambassador Michael Schumacher. The high-profile, multi-faceted program includes advertising, consumer engagements, public relations...

Articles 2008-04-02

Chillounge Night.(limelight)

Posh Palm Avenue hosted Bacardi's Chillounge Night, a debut event for the Sarasota Conservation Foundation. Partiers of every age streamed onto the avenue, which had been converted into a glam outdoor lounge with sofas and daybeds and nonstop entertainment, including a Brazilian samba parade with dancers...

Articles 2008-04-01

BACARDI B-LIVE Concert Rocks Miami On April 19

Additional Acts Confirmed to Perform Including Dave Navarro, Deep Dish, DJ Skribble and more... MIAMI, March 27 /PRNewswire/ -- BACARDIR B-LIVER, an innovative global concert series that embraces diverse artists in a collaborative showcase, lands at Miami's Bayfront Amphitheater April 19. BACARDI is pleased to announce...

Articles 2008-03-27

Portugal's Afonso Domingos and Bernardo Santos Win Their Second Bacardi Cup Regatta.

MIAMI, March 8 /PRNewswire/ -- - 81st Running of One of the Most Prestigious Star Class Events in the World is Decided by Tiebreaker Portugal's Afonso Domingos and crew Bernardo Santos won the 2008 Bacardi Cup Star Class Regatta...

Articles 2008-03-08

Hard Rock Cafe honors suppliers

ORLANDO, FLA. -- Hard Rock International hosted its 2007 annual Worldwide Leadership Conference at the Seminole Hard Rock Hotel and Casino in Hollywood, Fla. During the event, it honored several of its suppliers with awards. They are Bacardi U.S.A., Global Beverage Partner of the Year; Anheuser-Busch, Event Beverage Partner of...

Articles 2008-03-03

Spirits ads air on NBC in New York

Could spirits advertisements soon start appearing on the four major television networks? WNBC-TV in New York, one of only 10 NBC Universal affiliates owned by the company, began running ads in November for Bacardi North America spirits such as Grey Goose and Bacardi. Cable channels and various local...

Articles 2008-03-01