Internet advertising has come a long way since the day HotWired flared to life, Oct. 27, 1994, boasting the Internet's earliest banner ads. Internet advertising has come a long way since the day HotWired flared to life, Oct. 27, 1994, boasting the Internet's earliest...
In "Search results, banner ad boundaries blur," (AA, Jan. 18), the Banner stake.com site is run by ... In "Search results, banner ad boundaries blur," (AA, Jan. 18), the Banner stake.com site is run by Thomson & Thomson of Quincy, Mass. Also, Tom Barrett is VP...
BBDO Worldwide, New York, will use i33's AdMaximize service to track banner ads and interactive campaigns for selected clients, including Visa USA, General Electric Co., M&M/Mars and others. ... BBDO Worldwide, New York, will use i33's AdMaximize service to track banner ads and interactive campaigns for...
Waltham, Mass.-based portal Lycos has retained The Sloan Group to develop banner ads to cross promote various Lycos services and product offerings within the Lycos network of sites. The campaign is expected to launch in the first quarter of 2001.
Complementing the first TV and print campaigns launched last week for BestBuy.com, interactive agency Tribal DDB has innundated the Web with banner ads aimed at driving traffic to the consumer electronics online store. Draped in the characteristic Best Buy colors of bright yellow, black and red, the banners promote particular...
The Internet's dominant ad-serving network is out to become its dominant direct marketing service. The Internet's dominant ad-serving network is out to become its dominant direct marketing service.
Broadband ISPs Tap Into Their Own Medium According to legend, when Willie Sutton was asked why he robbed banks, he replied, "Because that's where the money is." Today, crafty high-speed Internet providers are using online marketing Broadband...
