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- Consumers Love/Hate Relationship with Behavioral Targeting
- An interesting study put out Monday by eMarketer, showing the double-edged sword the online advertising industry is balancing itself on. One the one hand: despite all the hype of about online, people generally don't like online advertising, no matter what kind. Banner ads, rich media, videos -- to each one...
- Blog posts 2008-07-02
- What Is Behavioral Targeting?
- Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
- Articles 2008-05-01
- AOL's Platform A Lays Off 100 Employees
- Whoops. After I said it looked like Platform A had dodged a bullet last week, after landing a rather large deal with Viacom and placing first among comScore's ad network rankings, the company announced plans to lose 100 employees over the weekend. From the Washington Post story: ...
- Blog posts 2008-04-21
Additional Resources
- Passengers need not fear TSA
- Walter Williams began his recent syndicated column (June 18) by admitting he hasn't flown commercially in five years, a declaration that makes clear his lack of personal experience with the subject matter. In the column, Mr. Williams alleged, based on what he said he read in an...
- Articles 2008-06-25
- Yahoo! Licenses Urban Mapping Neighborhood Data
- Urban Mapping, Inc., the leading providerof location-rich content for interactive applications, today announced thatYahoo! has licensed Urbanware: NeighborhoodsTM, Urban Mapping's databaseproduct of more than 40,000 neighborhood boundaries covering more than2,000 U.S. cities and towns. With Urban Mapping's neighborhood boundarydata, Yahoo! now delivers geographically-meaningful and targeted resultsbased on actual search behavior....
- Articles 2008-06-24
- New Technology Extends Online Advertising to the Printer
- Format Dynamics Introduces CleanPrint[TM] to Transform the Printed Web Page into a Magazine-Like Format with Targeted Advertising, and PrintTracker[TM] to Analyze Web Printing Behavior DENVER -- Format Dynamics today announced new technology that has activated a new ad channel based on existing behavior: Printing from the Web. With...
- Articles 2008-06-24
- Viewers to Sony TV and Internet Properties Account for $346 Billion in Spending Power for Consumer Packaged Goods, Nielsen Says
- Use of Nielsen's Fusion Metrics Enables Sony Pictures Television Advertisers to Create Targeted Ad Campaigns Based on Consumers' Media and Purchasing Habits NEW YORK, June 23 /PRNewswire/ -- Sony Pictures Television SPT's television and Internet properties reach households that account for $346 billion in annual spending for...
- Articles 2008-06-23
- ZEDO Focuses on Behavioral Targeting
- Roy de Souza, Founder and CEO of ZEDO, Inc.,the leading ad-server for high volume web publishers and the third largestad server in the world, recently spoke on the evolution of onlineadvertising at InHale Multi Channel Marketing, a conference held by AcxiomCorporation in New York. At the conference, Mr. de Souza...
- Articles 2008-06-23
- Extreme Growth Ahead as Behavioral Targeted Marketing Spending in BRIC is Forecasted at $4.4 billion by the End of 2012
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/dca382/mobile_bric_extre) has announced the addition of eMarketer's new report "Mobile BRIC: Extreme Growth Ahead" to their offering. Held back by incomplete technology development, brand marketers' preference to have ads appear with relevant content and concerns over violating consumer privacy, eMarketer estimates that...
- Articles 2008-06-20
- Behavioral Targeting Ad Spending Estimated to Reach Nearly 25% of US Display Ad Spending by 2012
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/b659df/behavioral_targeti) has announced the addition of eMarketer's new report "Behavioral Targeting: Marketing Trends" to their offering. Held back by incomplete technology development, brand marketers' preference to have ads appear with relevant content and concerns over violating consumer privacy, eMarketer estimates that US...
- Articles 2008-06-20
- Software offers proactive live chat solution for retail
- Incorporating e-commerce best practices with online conversion methodology and retail industry domain expertise, LivePerson Enterprise for Retail transforms online stores into proactive sales channel. Analyzing visitor's propensity to buy based on browsing behavior, hosted, rules-based platform automatically invites targeted visitors to chat with sales representative. Interactions resulting from targeting and...
- Articles 2008-06-19
- Dr. Rani G Whitfield, M.D. Unveils 'The Legion of Health'
- Comic Book Series Delivers Positive Health Messages To Youth Markets BATON ROUGE, La., June 17 /PRNewswire/ -- Dr. Rani G Whitfield, M.D., a family practice and sports medicine physician in Baton Rouge, LA is proud to announce the creation and official release of his comic book series,...
- Articles 2008-06-17
- USADATA Adds 500 New Consumer Data Selections
- NEW YORK -- USADATA, Inc. announced today the addition of more than 500 new consumer data selections to its Sales Leads OnDemand platform. B2C businesses now have expanded selection options in the lifestyle, hobby, and consumer purchase behavior categories to supplement USADATA's comprehensive demographic selection options. As a result, businesses...
- Articles 2008-06-17
- Lancope's StealthWatch System Earns Common Criteria Certification
- Leading Network Behavior Analysis Solution Achieves Critical Milestone for Global Government Deployments ATLANTA, June 16 /PRNewswire/ -- Lancope, Inc., the provider of the StealthWatchTM System, the most widely used Network Behavior Analysis NBA and response solution, today announced that StealthWatch has earned Common Criteria Evaluation Assurance Level...
- Articles 2008-06-16
- Software offers integrated Web threat protection
- Targeting small businesses, Worry-FreeTM Business Security v5.0 provides multi-layered defense against multiple Web threats that take advantage of interactive nature of Internet. Integrating anti-spam, anti-phishing, anti-virus, and anti-spyware, InterScan Messaging Hosted Security blocks threats before they enter network. Program also monitors behavior of applications, and protects against data corruption and...
- Articles 2008-06-12
- ChangingWorlds Addresses the Mobile Marketing Forum in New York City
- Executive Reveals 'The Dilemma of Targeted Mobile Advertising' NEW YORK, June 11 /PRNewswire/ -- Speaking at the Mobile Marketing Forum taking place in New York today, Stephen Oman, Global Program Director for mobile data personalization company ChangingWorlds, described the necessity of contextual and behavioral personalization to ensure...
- Articles 2008-06-11
- Compete Web Analytics Solutions to Power Goodway 2.0's Ad Network
- Initial focus is on delivering more effective targeting for automotive advertisers BOSTON -- Compete, Inc., a leading web analytics company and unit of TNS media, today announced that Goodway 2.0, a division of Goodway Group focused on clickstream-driven online automotive marketing strategies, will use Online Channel EffectivenessSM and...
- Articles 2008-06-10
- WellPoint Launches and Expands Maternity Depression Program
- Awareness campaign targets new mothers in need of support INDIANAPOLIS, June 10 /PRNewswire/ -- WellPoint, Inc., today announced the launch and expansion of the Maternity Depression Program, offered by its affiliated health plans, which provides new moms with depression screenings, education, and support to help them obtain...
- Articles 2008-06-10
- AOL's Platform-A and Its Behavioral Targeting Solution, TACODA, Join PointRoll Included Program
- CONSHOHOCKEN, Pa. -- PointRoll, the leading provider of rich media technology solutions, today announced the addition of Platform-A and TACODA, a leader in behavioral targeting, to its flagship Included Program. The Included Program comprises elite publishers who understand the value of rich media and offer advertisers PointRoll placements for the...
- Articles 2008-06-09
- Benchmark Electronics Announces Manufacturing Partnership With iRobot
- ANGLETON, Texas, June 5 /PRNewswire-FirstCall/ -- Benchmark Electronics, Inc. , a leading contract manufacturing provider, is pleased to announce a new partnership with iRobot Corporation . This alliance adds another significant contract award to Benchmark's recent wins of military and aerospace programs at its four ITAR-compliant facilities in...
- Articles 2008-06-05
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