Much is being made this week about local morning-show anchors pretending to drink McDonald's iced-coffee drinks on the air in a bit of tit-for-tat product placement. "Heresy!" shout some of the guardians of journalism ethics. But is it really? The drinks, by the way, are fake. But...
NEW YORK (Reuters) - PepsiCo Inc PEP reported higher quarterly profit on Wednesday, as the food and beverage maker benefited from strong international demand and the weak U.S. dollar. The maker of Pepsi-Cola, Frito-Lay snacks and Quaker Oatmeal said net income...
(Note: This post, authored by David Kaplan, originally appeared on BNET's partner site paidContent.org. --D.P.H.) While the story of marketers shifting their ad spend from traditional media to digital media has been fairly constant, not all ad categories have been aggressive in making the switch. Beyond the...
Coca-Cola and Cargill may finally have come up with something the food industry has been seeking for years: A "natural" zero-calorie sweetener. This week, the companies introduced "Truvia," a product made from the South American plant stevia, which has been used for decades in Paraguay and Brazil,...
NEW YORK (Reuters) - Coca-Cola Co KO reported better-than-expected quarterly profit on Thursday before one-time items, helped by the weak dollar, and its shares rose 1.6 percent in premarket trade. The world's largest soft-drink maker said net income was $1.42 billion,...
By Martinne Geller NEW YORK (Reuters) - Pepsi Bottling Group Inc PBG posted better-than-expected quarterly profit on Tuesday as price increases in the United States and Canada more than offset a decline in volume. The largest bottler of PepsiCo Inc PEP drinks said...
Coffee by itself is apparently not "fully charged" enough. So Coca-Cola has introduced "Full Throttle Coffee," which the company describes as "a creamy coffee and energy blend" that is "set to be unleashed in the U.S. Pacific Northwest and Southeast regions this month before rolling out nationally in August." ...
PHILADELPHIA (Reuters) - Coca-Cola Co KO agreed to pay $137.5 million to settle a shareholder lawsuit that claimed the world's largest soft drink maker artificially inflated sales to boost its stock price, according to court documents. The lawsuit, filed in October 2000, claimed...
PHILADELPHIA (Reuters UK) - Coca-Cola KO agreed to pay $137.5 million (69.4 million pounds) to settle a shareholder lawsuit that claimed the world's largest soft drink maker artificially inflated sales to boost its stock price, according to court documents. The lawsuit, filed in October 2000,...
The fortified beverage segment is among the fastest growing "wellness" category for two simple reasons: functional beverages are not only good for you, they're convenient. And from supplying a simple energy boost to enhancing mental acuity, there are nearly as many fortified beverage varieties as there are needs to fulfill....
Protein ingredients have been around for a long time, but thanks to the Atkins, South Beach and other low-carb diet crazes, this old stand-by is now a hot choice for beverages. "Consumer awareness of low-carb diets is through the roof, and the demand for high-protein beverages has really increased. Soy...
With an increased focus on healthy beverages, dairy and soy have become the new "it" beverages, and not just with kids. This year's value-added dairy/soy drinks, such as flavored milks, soy and yogurt smoothies, and juice and dairy blends have targeted kids and adults, alike. In addition to dairy's inherent...
Various factors are driving the use of plastic containers and closures for hot-fill applications, including the continuing migration of beverages and other products from glass to plastic, the increasing use of single-serve sizes, and the proliferation of New Age beverages, juice drinks and other better-for-you beverages. The purpose of hot...
The use of a transparent vs. an opaque screw-cap closure significantly influences consumer preference for soft drink and bottled water brands. The study found that consumers prefer tinted, see-through closures to their opaque counterparts. The study involved 400 in-person intercept interviews with shoppers purchasing beverages at retail outlets. For the...
If the processes in any pharmaceutical industry are under control and well understood, Food and Drug Administration FDA can do things very differently. Janet Woodcock, director of FDA's Center for Drug Evaluation and Research CDER joined a panel of pharmaceutical manufacturing executives for the keynote discussion at Interphex conference in...
This study highlights the packaging of beverages which are environment friendly. It has developed Tru Taste Maxx, a carton that features advanced barrier properties. Unique coatings on the board reduce oxygen loss, which means juice has fresher taste, better color and increased shelf life. A special side seam provides better...
All airline seats are not created equal. Passengers in first class get fawned all over by flight attendants, seemingly unlimited drinks, and copious leg room, while the have-nots in the back of the plane have to pay for their drinks, are forced to wedge their bodies in seats designed for...
The beverage industry used to offer two product options: regular and diet. Sure, there were different flavors and some companies even tried different sweeteners, but the basic offerings were the same. This could be the year that changes all of that. Pushed along by consumers who know they should watch...
Obesity has been the leading food industry story during the past year, and it would be hard to miss the message that it is a growing problem in the United States. While most experts discuss the underlying causes of large portion sizes and a more sedentary lifestyle, fast foods, packaged...
Beverages continue to be a popular vehicle for adding nutritional value. Compared to many retail food products, beverages have been packaged for single-serve portability for a long time. This allows for easier product customization to reach many consumer niches via vending and convenience channels and also through unique packaging and...
