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BNET Business Dictionary

Blog: a personal online journal that can be accessed by visitors to the host Web site. Blogs have developed massively in a very short space of...; Blog definition on BNET »

BNET Resources

Lessons Learned in Corporate Blogging: Lessons Learned in Corporate BloggingHire a professional writerWriting is skill that requires practice. Chances are that most of your employees will only be capable of writing corporate dreck (or worse, academic dreck) because that's all they've been writing since they got out of high school.While you might discover a "natural"...; Tags: Blogging, blog, corporate blogging; Discussion threads 2008-05-12
Real Results from Business Blogging: If you're wondering whether or not to blog for your business, here are two examples to get you going: Bill Marriott's blog: Marriott, the CEO of his chain, started blogging just to be part of the revolution, according to corporate blogging expert Debbie Weil. But lo and behold,...; Tags: Jon Greer, blogging, blog, Miller Brewing, business blogging; Blog posts 2008-04-28
Battle of the Airline Blogs: Slowly but surely, airlines have started to dip their toes into the blogosphere. Some have done better than others. Let's take a look at who is doing it right and who is doing it wrong. The Best: Nuts About Southwest Southwest has not...; Tags: Airline, Blog, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Brett Snyder; Blog posts 2008-05-06
Some Travel Blogs to Watch: Starting today, I'm on vacation. Actually by the time this gets posted, I'll already be wandering around Peru. While I'm there, I won't be writing a thing, but through the magic of the internet, you'll still see a post here every day while I'm gone. Ok, maybe...; Tags: Industry, Blog, Blogging, Mergers & Acquisitions, Internet, Investment, Finance, Brett Snyder; Blog posts 2008-04-28
Peltz Gets Wendy's for a Song; Now Comes the Tricky Bit: Early reaction to the takeover of Wendy's International by the particularly active activist investor Norman Peltz, announced Thursday, is coming in. The Wall Street Journal's Deal Journal blog is reporting that Peltz's Triarc, which owns 9.8 percent of Wendy's, was pushed into closing the deal by a...; Tags: Shareholder, Stock, Blog, Peltz, Wendy, Blogging, Financial Accounting, Investment, Internet, Finance, Dan Mitchell; Blog posts 2008-04-24

Are You a Management Imposter?: Do you feel as if you are pulling the wool over the eyes of your workmates, hiding your incompetence? You are not alone. There is even a name for it: Imposter Syndrome. Management consultant Gill Corkindale takes up the subject of business professionals with...; Tags: Blogging, Recruitment & Selection, Sean Silverthorne, Imposter Syndrome; Blog posts 2008-05-08
How to Sidestep the Peter Principle: The Peter Principle holds that we rise to our level of incompetence. In other words, at some point in our career, we all end up in over our heads. Tom Foster's Management Skills blog has a post on how to find a life preserver when you've...; Tags: Blogging, Michael Fitzgerald, Tom Foster, Peter Principle; Blog posts 2008-04-21
Preparing for Turmoil in World Markets: Food shortages, escalating energy costs, and rising consumer prices are all taking their toll on markets around the world. In such an uncertain environment traditional business forecast models become less effective navigation aids for steering your company. So what do you do to prepare should...; Tags: Blogging, Sean Silverthorne, H. Schoemaker; Blog posts 2008-05-03
Fighting Crime By Using a Fake Blog: Here's a good one: Coach bags doesn't like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag,...; Tags: Branding, Jon Greer, blog; Blog posts 2008-05-06
Six Apart, Technorati, and Compete all Challenge Google: First, bloggers ended mainstream media's monopoly over content. Now, innovative ad networks are moving to loosen Google's domination of the blogger-ad market. But, as every blogger knows, monetizing your blog is a challenge. Last month, Six Apart announced a new set of advertising tools for bloggers...; Tags: Google Inc., Advertisement, Network, Technorati, Blog, Google AdSense, Six Apart Ltd., Blogger, Ad Network, Blogging, Internet, David Weir; Blog posts 2008-05-14
No Freedom of Speech for Executives: Champions of corporate transparency believe that dialog between shareholders, executives and directors is essential. Yet a big hurdle remains. Regulations at the U.S. Securities & Exchange Commission strictly regulate not just what can be said, but where and to whom it can be said. Known as Regulation...; Tags: Blogging, Corporate governance, Financial accounting, Peter Galuszka, Reg FD, blog; Blog posts 2008-04-21
Management Sins: Fatal or Foibles?: Slacker Manager puts a management spin on the Seven Deadly Sins -- pride, envy, gluttony, lust, anger, greed and sloth. It's more forced than funny. But here's a wise one on the sins of project management . I found 'stubborness" particularly honest, and that...; Tags: Blogging, Michael Fitzgerald, sin, blog, Slacker Manager; Blog posts 2008-04-29
UK Set to Pass Stringent New Online Marketing Regulations: Via Ad Age, the U.K. is about to pass some very strict laws about what marketers can and can't do in online spaces, specifically when it comes to identifying themselves around viral and blog marketing. From Ad Age: Word-of-mouth marketing in the U.K. will face radical restrictions starting May...; Tags: Advertisement, Brand, Blog, Regulation, U.K., Blogger, Blogging, Branding, Marketing Research, Internet, Marketing, Jake Swearingen; Blog posts 2008-04-28
Blogs on Intranets: The word "Blog" is nickname for "Web logs." The word applies both to the output of the person or people who write the blog and to the software that underlies it. At its core, a blog is a web-based journal authored by one or multiple writers. Entries (also called "Posts")...; Tags: Blogging, blog, Intranet, content management system, Web, software; White papers
5 Ways Blogging Can Help Your Business: Web logs, or "Blogs," are more than a passing Internet fancy, and they're not confined to the worlds of politics and high-tech, but also to the customers of businesses big and small. It's a journal posted on a Web site, updated on a regular basis and containing news, opinions, ideas...; Tags: Blogging, Web site development, Microsoft Corp., blog, income, Web site, Web, Internet; White papers
Fighting Crime By Using a Fake Blog: Fighting Crime By Using a Fake BlogRE: Fighting Crime By Using a Fake BlogWhat's a student doing with a $500 Coach bag in the first place? That's kind of the give-away. If she were a real, middle-class student she wouldn't have enough money for a Coach bag. If she were...; Tags: Blogging, fake blog, blog; Discussion threads 2008-05-06
Blogging Wave Sweeping China: Over the past four years, the blogosphere has been expanding at such a torrid pace that Technorati now estimates that about 120,000 new weblogs are created every day -- roughly one and a half each second. But the great majority of that growth...; Tags: China, Blog, ESWN, Blogging, Internet, David Weir; Blog posts 2008-04-14
Corporate Blogging's PR Nightmare: One of the big stories of the past week has been Tesco's attempt to take the US by storm starting with parts of its west coast with its Fresh & Easy chain of convenience stores. There seems to be no shortage of pundits saying that, even at this early stage,...; Tags: Tesco, Blog, Corporate Blogging, Public Relations, Blogging, Marketing, Corporate Communications, Internet, Tony Hallett; Blog posts 2008-04-08
Report: Online Ads to Outpace Print and TV by 2009: The Internet Advertising Bureau UK released a report this week, done in concert with PricewaterhouseCoopers, showing that online advertising in the U.K., and particularly search advertising, will quickly surpass print advertising. In addition, the report says that online ad buys will beat TV ad buys by 2009. ...; Tags: Search Engine Optimization, Search Engine, Blog, TV, Online Advertising, Search, Blogging, Marketing Research, Internet, Marketing, Jake Swearingen; Blog posts 2008-04-08
Is Winning More Important than Money?: Is Winning More Important than Money?RE: Is Winning More Important than Money?It depends on where you are in your career (and the type of sales you're in).If you're just starting out, selling a low dollar/high volume product with a short sales cycle winning a small "contest" can be a great...; Tags: Sales strategy, Sales force management, Blogging, sales, blog; Discussion threads 2008-04-07