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BrandTrellis.com

Branding's Dirty Little Secret: All right, you've spent time, money and resources on developing your brand. You clearly know who you are, you've decided on your brand difference, you've found folks who want what you have, you've mapped out the great experience you will deliver and now you must employ the big brand bang-and...; Tags: brand, branding; White papers 2007-12-01
Branding And Positioning Go Hand-In-Hand To Create Market Winners: The smart marketer uses strategically planned distribution to enhance brand equity. Although gaining new distribution with an alliance partner is less common, it can be extremely powerful. In fact, especially during challenging economic periods, the power of marketing partnerships brings expanded credibility and a cost-efficient means to gain distribution. Many...; Tags: brand equity, branding, alliance, brand, marketing; White papers 2007-12-01