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Branding

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BNET Business Dictionary

Branding: a means of distinguishing one firm's products or services from another's and of creating and maintaining an image that encourages confidence in the quality and...; Branding definition on BNET »

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Fighting Crime By Using a Fake Blog: Here's a good one: Coach bags doesn't like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag,...; Tags: Branding, Jon Greer, blog; Blog posts 2008-05-06
Volvo Bids to Create Injury-proof Car By 2020: By Sarah Edmonds GOTHENBURG, Sweden (Reuters UK) - The destruction of the orange sedan with its slapdash paintwork may have been intentional but it was far from wanton. It was all part of Volvo's bid to create an injury-proof car by 2020. While that vehicle of...; Tags: Car, Brand, Volvo, Gothenburg Complex, Branding, Government, Marketing, Oukbs; News items 2008-05-01
Aviva Scraps Norwich Union Name: LONDON (Reuters UK) - Insurer Aviva (AV) has scrapped Norwich Union, the brand under which it operates in its home market, as it moves to a single identity it hopes will lift overseas sales, attract staff and lure new business partners. Norwich Union, Britain's largest general...; Tags: Brand, Aviva Plc., Branding, Insurance, Corporate Governance, Marketing, Business Operations, Avaya Inc.; News items 2008-04-29
Hornby Adds Corgi to Its Collection: By Mark Potter LONDON (Reuters UK) - Hornby has agreed to buy model car maker Corgi for 8.3 million pounds to add to its stable of iconic toy brands, which include Scalextric racing cars, Airfix model planes and its eponymous train sets. The firm said on...; Tags: Pound, Brand, Hornby, Corgi, Branding, Sales Strategy, Marketing, Sales; News items 2008-05-01
Mars, Warren Buffett Near Wrigley Deal: Reports: NEW YORK (Reuters) - M&M's maker Mars Inc and Berkshire Hathaway Inc (BRKa) were near a deal to buy Wm Wrigley Jr Co (WWY), the largest U.S. chewing gum maker, for over $22 billion, according to media reports early on Monday. The deal,...; Tags: Hershey Co., Cadbury Schweppes Plc., Berkshire Hathaway Inc., U.S., brand, Thomson Reuters Corp., New York, market capitalization, financing; News items 2008-04-28

JC Penney Focused on Winning Sales From Teens: NEW YORK (Reuters) - J.C. Penney Co Inc (JCP) is adding new brands and updating the look of its junior's and young men's departments as the mid-tier department store operator tries to win sales from teenagers during the upcoming back-to-school shopping...; Tags: Branding, J.C. Penney Co. Inc., department store, brand, same-store sales, JCP, New York, sales, Thomson Reuters Corp., women; News items 2008-04-14
Qantas to Lift Airfares Due to Fuel: Qantas says it will increase its airfares for domestic and international flights and suspend its share buyback program due to ongoing increases in the cost of jet fuel.But the national carrier says that while the rise in fuel prices is a concern it remains confident of meeting its guidance...; Tags: Airfare, Fare, Qantas Airways Ltd., Branding, Taxes, Investment, Marketing, Financial Planning, Finance, AAP; News items 2008-04-28
Google Ranked Most Powerful Brand, While Emerging Market Brands Surge: The 2008 BrandZ 100 Most Powerful Brands report came out this week. Put out by Millward Brown, and taken from combining financials with interviews with more than one million consumers around the world on 50,000 brands. While Google topping the list isn't a big surprise there's some surprising movement further...; Tags: Google Inc., Brand, China Mobile Ltd., Emerging Market, Branding, Marketing, Jake Swearingen; Blog posts 2008-04-24
Rediscovering Market Segmentation: Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...; Tags: Branding, Marketing research, Daniel Yankelovich, David Meer, market-segmentation, segmentation, brand, brand identity, analysis, food, technique, Web, marketing, benefit; Articles 2008-05-06
Consumer Products Companies See Mixed Results: By Karen Jacobs ATLANTA (Reuters) - U.S. consumer products companies posted mixed results on Wednesday, highlighting the difficulty companies are facing in controlling costs while competing effectively as soaring gasoline and food prices drain more buyers' spending money. Procter & Gamble...; Tags: Procter & Gamble Co., consumer products company, price increase, gasoline, cigarette, Atlanta, food, cost control, plastics, Thomson Reuters Corp., brand, profit margin, analyst, environment, quarterly profit, sales, performance, marketing; News items 2008-04-30
Burger King Plans to Sell $170 Sandwich in London: Burger King, apparently as part of its effort to recast itself in Europe, and specifically England, as a "premium" eatery, said on Wednesday that it planned to offer a cheeseburger costing 85 pounds, or about $170, in some upscale London neighborhoods and suburbs. The burger will contain...; Tags: Burger King Corp., Branding, Public Relations, Marketing, Corporate Communications, Dan Mitchell; Blog posts 2008-04-23
Daimler Mulls Jaguar and Land Rover Cooperation: FRANKFURT (Reuters UK) - Daimler (DAIGn) Chief Executive Dieter Zetsche would be interested in a cooperation with carmakers Jaguar and Land Rover, according to a report in a German trade magazine. Zetsche could envision supplying the two brands with components, auto motor und sport quoted...; Tags: Tata Motors, Land Rover, Daimler, Manufacturing, Branding, Marketing, Fortune Brands Inc., Oukbs; News items 2008-05-04
Going Public Doesn't Pay for Pyramid Brewing: Yesterday's announcement that Burlington, Vermont's Magic Hat Brewing Company plans to acquire Seattle's Pyramid Breweries, Inc., may help the West Coast brewer turn a profit for the first time since 2002. Saddled by almost $1 million in annual costs associated with being public, Pyramid reported a $1.8 million loss in...; Tags: Coast, Craft, Beer, Brewery, Mergers & Acquisitions, Branding, Investment, Finance, Marketing, Nicole Solis; Blog posts 2008-04-30
Brand Britain Takes a Beating: There has been much debate about 'British values' over the last few years; what do the British stand for, what are our core beliefs and how do we ensure that immigrants to the UK embrace these values? Chief among these values must be self-deprecation. Because if you...; Tags: Brand, Britain, Brand Britain, Anholt, Branding, Marketing, Stephen Cheliotis; Blog posts 2008-04-21
Burberry Up on Market Talk of Coach Bid: LONDON (Reuters UK) - Shares in fashion brand Burberry Group (BRBY) gained almost 4 percent on Wednesday as traders cited market talk of a possible bid from U.S. handbag maker Coach (COH). Burberry was not immediately available for comment. Volume in Burberry shares was equal to...; Tags: Branding, Marketing, Burberry, Coach Inc., Oukbs, Shares, Trader; News items 2008-04-30
Does Non-Profit Media Have a Competitive Edge?: Last night, here in New York City, the National Magazine Awards were announced. Among the usual suspects (The New Yorker, National Geographic, Vanity Fair, Atlantic, Rolling Stone) were several winners with an alternative business model. The non-profit Mother Jones won the award for general excellence in...; Tags: Media, National Public Radio Inc., Mother Jones, CIR, Corporate Governance, Globalization, Advertising & Promotion, Branding, Government, Strategy, Business Operations, Corporate Law, Management, Marketing, David Weir; Blog posts 2008-05-02
UK Set to Pass Stringent New Online Marketing Regulations: Via Ad Age, the U.K. is about to pass some very strict laws about what marketers can and can't do in online spaces, specifically when it comes to identifying themselves around viral and blog marketing. From Ad Age: Word-of-mouth marketing in the U.K. will face radical restrictions starting May...; Tags: Advertisement, Brand, Blog, Regulation, U.K., Blogger, Blogging, Branding, Marketing Research, Internet, Marketing, Jake Swearingen; Blog posts 2008-04-28
Chicago May be Losing Cachet, but Buffett Still Likes It: An October 2000 cover story in BusinessWeek magazine caused quite a stir. Chicago is a "great, livable city," the magazine declared, but it was losing its status as a global business center. That was five years before the takeover of the storied retailer Marshall Field by Macy's...; Tags: BusinessWeek, Chicago, Food & Beverage, Branding, Financial Services, Manufacturing, Marketing, Dan Mitchell; Blog posts 2008-04-28
Make Sure to Examine Your Logos From All Angles: Across the pond, London's Office of Government Commerce has been the subject of numerous snickers, from both ad blogs and the more general blogosphere. After reportedly spending almost $28,000 in designing the government agency's new logo, and branding numerous pens, cups, and other office ephemera, the OGC had this bold...; Tags: Logo, Blogging, Branding, Internet, Marketing, Jake Swearingen; Blog posts 2008-04-25
P&G Profit Helped By Cost Controls: NEW YORK (Reuters) - Procter & Gamble Co (PG) on Wednesday posted higher quarterly profit as cost controls helped offset soaring prices for oil and other commodities. The world's largest consumer products maker, with brands ranging from Pampers diapers to Olay skin-care products,...; Tags: Sales strategy, Sales force management, Investment, Procter & Gamble Co., market volatility, toilet, CFO, foreign-exchange, Thomson Reuters Corp., New York, volatility, investor, sales, private equity, Webcast, merger, brand; News items 2008-04-30