BOSTON -- BzzAgent, Inc., the industry's fastest growing word-of-mouth marketing and media firm, today announced it has closed $13.75 million in Series B funding. The round, which is the company's first institutional funding, was co-led by General Catalyst Partners and IDG Ventures Boston. BzzAgent will use the funding to expand...
Byline: Betsy Spethmann It started like an urban myth. Someone discovered that if you drop a Mentos mint into a bottle of soda you produce a geyser that can shoot 20 or 30 feet into the air....
Earlier this week at one of Mary Jo Foley's talk before the New York Software Industry Association one of the folks in the audience posed a great question. The gist: The Google vs. Microsoft online advertising war resembles Sears vs. Montgomery Ward years ago. The punch line: While Sears and...
Online WOM Community, Expanded Partnerships Trigger Growth BOSTON -- International word-of-mouth WOM media network BzzAgent, Inc., today announced results from the 106 WOM programs it implemented in 2008. The company's volunteer participants - or Agents - spread word of mouth to nearly 40 million friends and family members...
Attensity's Natural Language Software to Power BzzAgent's Word-of-Mouth Analysis, Reporting BOSTON & PALO ALTO, Calif. -- BzzAgent, an international word-of-mouth WOM media network, and Attensity[TM], the leader in text analytics software for First Person Intelligence[TM], today announced an alliance designed to provide marketers with unrivaled insights into the...
"Word of Mouth Impact Guarantee" Focuses on Awareness, Opinion, Purchase Intent, Sales BOSTON -- Underscoring its confidence in word of mouth WOM as the advertising industry's most effective medium, BzzAgent, Inc. today announced the market's first "WOM Impact Guarantee" program. The initiative ensures that WOM will outperform by...
David Gauger Elected President of Intermarket Agency Network at Spring Meeting BOSTON -- Intermarket Agency Network, one of the nation's top organizations of independent ad agencies elected David Gauger of Gauger + Associates, San Francisco, to lead the network. Gauger replaces Dick Hadley who heads Hadley Green Creates,...
Wireless News01-20-2008Rogers Media and BzzAgent Form Canadian PartnershipWIRELESS NEWS-January 20, 2008-Rogers Media and BzzAgent Form Canadian Partnership C2008 10Meters - http://www.10meters.com Rogers Media, a division of Rogers Communications, and BzzAgent, an advertising industry international word-of-mouth WOM media network, announced a partnership that calls for Rogers Media to license the...
Wireless News01-13-2008Rogers Media and BzzAgent Form Exclusive Canadian PartnershipWIRELESS NEWS-January 13, 2008-Rogers Media and BzzAgent Form Exclusive Canadian Partnership C2008 10Meters - http:// www.10meters.com Rogers Media, a division of Rogers Communications, and BzzAgent, an advertising industry international word-of-mouth WOM media network, announced a partnership in which Rogers Media will...
TORONTO & ONTARIO, Canada & BOSTON -- Rogers Media, operator of Canada's premier category-leading media properties, and BzzAgent, the advertising industry's only international word-of-mouth WOM media network, today announced a landmark partnership in which Rogers Media will license the BzzAgent brand exclusively in Canada. According to the agreement,...
Improved Relay Rates, International Expansion and Agency Collaboration Keys to Surge BOSTON -- International word-of-mouth media network BzzAgent, Inc., today announced top-line results from the 119 word-of-mouth programs it implemented in 2007. Registrations for the company's campaigns topped 630.000 volunteers, whose unscripted conversations reached 34 million fellow consumers....
Agreement Provides Preferred Partner Status for Interpublic Agencies and Clients NEW YORK -- Interpublic (NYSE: IPG) announced today that it has entered into a strategic partnership with BzzAgent, Inc., an international word-of-mouth media network, to facilitate the development and execution of word-of-mouth campaigns for its agencies' clients. ...
New Product To Spark Surge In Online WOM BOSTON -- BzzAgent, the only international word-of-mouth WOM media network, today announced the launch a new WOM platform, called the Frogpond[TM]. The Frogpond is a section within the BzzAgent community website where consumers can discover and experience online properties as...
Leading eCommerce and Word of Mouth Marketing Expert Joins the Word of Mouth Marketing Association WOMMA Board of Directors AUSTIN, Texas -- Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced that Sam Decker, the company's vice president of marketing...
UK Advertisers Engaging Consumers in Marketing Programs LONDON & BOSTON -- GroupM UK, the world's leading full-service media investment management operation, and BzzAgent, a network comprised of more than 250,000 consumer volunteers in North America, today announced that they have partnered to offer word-of-mouth WOM marketing programs to...
"Net Promoter In Action" a Resource for Marketers and Advertisers BOSTON -- BzzAgent, Inc., the first word-of-mouth media network, today announced Net PromoterTM In Action (netpromoter.bzzagent.com), a new blog that highlights real world techniques companies have employed to understand and improve their Net Promoter Scores NPS. The data-driven...
Consumer Involvement, Activity Level Doubles Annually WASHINGTON -- BzzAgent, Inc., the industry's fastest growing word-of-mouth marketing and media firm, today announced top-line results from the 108 word-of-mouth programs it implemented in 2006. The company's campaigns topped 450,000 Agent registrations, who in turn shared their unscripted opinions about products...
For BzzAgent, 2006 was shaping up to be an exciting year. The Boston-based word-of-mouth marketing agency had just landed $13.8 million in venture funding and a brand-new board of directors, and it was planning on nearly doubling its staff from 47 to 80. Making room for all those new hires...
Byline: jack neff CONSUMER laziness knows no bounds, and S.C. Johnson & Son is profiting from it. A decade after daily no-scrub shower sprays launched, SCJ did them one better with Scrubbing Bubbles Automatic Shower Cleaner this spring. It sprays the cleaner on...
Rank of plastic pumpkins with handles, plastic bags and pillow cases as the trick-or-treating containers of choice, according to the National Confectioners Association: 1, 2, 3 Percentage of parents who plan to snag a few goodies from their kids: 90 Source: National Confectioners Association...
