Greenwashing. It's such a catchy piece of shorthand. Greenwashing, for those of you who haven't heard, describes a marketing communications activity that companies engage in when they want to be perceived as ecologically sustainable, even when they're not. Greenwashing, as the BNET Business Dictionary notes, could amount...
CSR-Washing is the New GreenwashingRE: CSR-Washing is the New GreenwashingCSR - Customer Service Representative - oops wrong industry Banking. Whenever I hear or read "Green" in an advertisement I apply more than a "grain of salt" when attempting to ferret out the accuracy or efficacy of the message...
