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carl f. mela

If Brands Are Built Over Years, Why Are They Managed Over Quarters: The Idea in Brief ...; Tags: Davenport Co., Consumer, Brand, Carl F. Mela, In Brief, Leonard M. Lodish, Marketing Research, Branding, Sales Strategy, Harvard Business Review, Marketing, Brand Management, Sales; Articles 2007-12-11

This Month From Knowledge@Wharton: Stories this month include "Leading for the Next Act: Why CEOs Must Evolve or Step Aside" and from India Knowledge@Wharton, "Responding to the Rising Rupee: Why Indian Firms Must Rethink Their Business Models" Plus: Podcasts with Profs Jeremy Siegel and Marshall Meyer PHILADELPHIA...; Articles 2007-08-30
IRI Long-Term Drivers Consortium Study Determines Health of Brands: CHICAGO -- Study Helps CPG Industry Actively Manage Brands for Future Growth Information Resources, Inc. IRI, the leading global provider of enterprise market information solutions, today announced the IRI Long-Term Drivers Consortium StudyTM, the industry's first strategic study designed to quantify the importance of TV...; Articles 2006-07-11
Study Finds New Nutrition Labels Inadvertently Hurt Competition in Food Industry, Enabling Big Players to Further Drive Out Small Firms.: Byline: Duke University DURHAM, N.C., June 1 AScribe Newswire -- Although aimed at leveling the playing field for consumers, standardized nutrition labels may actually dampen market competition by helping large food manufacturers gain an even sharper edge over their smaller rivals, according...; Articles 2005-06-01