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BNET Business Dictionary
- Channel
- a method of selling and distributing products to customers, directly or through intermediaries. Channels include direct sales, retail outlets, the Internet, and wholesalers.
- Channel definition on BNET »
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- Developing a Channel Strategy
- What’s the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...
- Articles 2007-11-16
- New Sirius Channel Line-ups Cause Stir
- Tyler Savery submits: Fans of satellite radio are passionate. It is for this reason that I knew the channel line-ups would cause confusion, opinion, and even outrage. It simply is the nature of the beast. You can not make all of the people happy all of the time. Sirius...
- External links 2008-11-12
- Multi-Channel Pricing for Financial Services
- For several years, the financial services industry has discovered the opportunities of different channels like the Internet, call-centers, WAP etc. Many banks built up separate direct banks focusing exclusively on the Internet and/or call-centers. Only recently, some banks started to reintegrate the direct banks with their traditional brick-and-mortar banks in...
- White papers 2002-12-18
- The Role of Intranets and Other e-Channels in Employee Communication Preferences
- Analysis of survey results from 21 large organizations in the last seven years shows employees' preferred use of electronic channels may vary from commonly believed assumptions. As additional electronic choices become available, preference for electronic channels overall increases; the new electronic options do not replace other existing electronic channels in...
- White papers 2005-01-15
- Four Strategies for Fixing Distribution
- Serving customers more economically was the vision that drove channel proliferation. Unfortunately, the more channels added, the more the distribution costs increased. Greater channel availability meant customers used more because rather than selecting only the most efficient channels, customers chose to use them all. Worse yet, as customers used more...
- White papers 2003-09-10
- Interactive Marketing Channels To Watch In 2006
- Email and search marketing are now the foundation of most interactive marketing programs. But marketers are also enthusiastic about emerging channels like social networks and RSS. What stops more marketers from testing these and other new channels like games and mobile? They have their hands full optimizing existing channels and...
- Research reports 2006-04-27
- Steering Customers to the Right Channels
- A single channel used to be all that companies needed to deliver products or services to their customers. But now companies, responding to customer demand for ever more channel choice, reach out through many routes. Multichannel customers spend 20 to 30 percent more money, on average, than single-channel ones do,...
- White papers 2004-11-16
- Coupling I/O Channels for the IBM eServer z900: Reengineering Required
- From 1994, when the Parallel Sysplex was first introduced, until the introduction of the z900, a few significant improvements were made to its coupling channels, the communication mechanism for the Parallel Sysplex. The first sections of this paper contain an overview of the Parallel Sysplex and a description of the...
- White papers 2002-09-01
- Steering Customers to the Right Channels
- Customers who use a number of channels, stores, the Internet, direct mail, have a tendency to spend more money than those who use only one. But in many industries, the proliferation of channels has had the unintended consequence of increasing costs and diminishing revenues. To regain control, companies should actively...
- White papers 2004-10-01
- Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry
- In many durable goods industries, firms continuously offer new products to customers and market them in different versions through different channel of distribution. This paper examines the issue of when to introduce the product into the different channels. The determinants of entry time include the discounting of future profits, the...
- White papers 2005-04-15
- Asymptotically Optimal Water-Filling in Vector Multiple-Access Channels
- Dynamic resource allocation is an important means to increase the sum capacity of fading multiple-access channels MACs. This paper considers vector multi-access channels and studies the effect of power allocation as a function of the channel state on the sum capacity defined as the maximum sum of rates of users...
- White papers 2001-01-01
- Why a 'Name-Your-Own-Price' Channel Makes Sense for Service Providers (or: Who Needs Priceline, Anyway?)
- The 'Name-Your-Own-Price' NYOP channel, exemplified by Priceline, is a popular online alternative to other, more traditional channels, through which service providers such as airlines, hotels, and car rental companies offer their products to customers. This paper is motivated by the importance of developing an understanding of the market implications of...
- White papers 2005-09-19
- Direct Marketing, Indirect Pro?ts: A Strategic Analysis of Dual-Channel Supply-Chain Design
- The advent of e-commerce has prompted many manufacturers to redesign their traditional channel structures by engaging in direct sales. The model conceptualizes the impact of customer acceptance of a direct channel, the degree to which customers accept a direct channel as a substitute for shopping at a traditional store, on...
- White papers 2003-01-01
- The Opportunity for e-Philanthropy in Hospital Development
- Used strategically as part of a broader fundraising and marketing plan, the Internet can be a vital communications channel through which hospitals and their associated foundations can cultivate relationships with current and prospective donors. Over time, some portion of new donors acquired through the online channel will become major and...
- White papers 2006-04-01
- Tech Roundup: Google Jet Fighter, Vista Lags Office, Vendor Channel Stuffing, More
- Google top brass get fighter jet; Office sales growth leaves Vista in the dust; get ready for vendors to stuff inventory into their distribution channels; and Yang knows that he's right for Yahoo. by Erik Sherman
- Blog posts 2008-10-25
- Lionsgate invests USD8.6m in joint TV venture
- Movie production studio Lionsgate says it has so far invested USD8.6m in the new video-on-demand VoD channel it is launching next year with Viacom's Paramount Pictures and Metro-Goldwyn-Mayer MGM. Lionsgate's investment represents 28.57% of the venture, known as Studio 3...
- Articles 2008-11-12
- Maximizing Channel Performance
- The days when selling through third-party channels were simple are long gone. As more and more providers come to realize the many advantages of selling through these channels, the landscape of channel partner selling has become dramatically more complex. To get the most out of this market, suppliers need to...
- White papers 2007-11-01
- China's Affiliate Marketing Woes
- The affiliate channel might just be the way to cut through Western-Asian cultural barriers in online marketing, especially in China. A major disconnect that exists in many of the Asian markets is that, while there is huge potential for the affiliate channel in Asia, there is a dearth of big...
- White papers 2007-11-06
- Developing Positive Interactions Through Real-Time Decisioning
- The traditional role of direct marketing was to push messages onto consumers, but digital has torn this obsolete script up forever. The explosion in internet usage and the continued proliferation of digital channels like email and Short Message Service SMS were heralded as a godsend for marketers. Faced with growing...
- White papers 2007-10-23
- The Relative Price And Relative Productivity Channels For Aggregate Fluctuations
- This paper demonstrates that sectoral heterogeneity itself - without any additional bells or whistles - has first-order implications for the transmission of aggregate shocks to aggregate variables in an otherwise standard DSGE Dynamic Stochastic General Equilibrium model. The effects of sectoral heterogeneity on this transmission are decomposed into two channels:...
- White papers 2006-06-01
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