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chief marketing officer

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How CMOs Can Earn a Seat at the Strategy Table
To get a seat at the corporate-strategy table, it's not enough for Chief Marketing Officers CMO to integrate brand and business results. It's every bit as important that other C-level officers experience their work as both drivers and enablers of long term business success. With all the talk of the...
Tags: Strategy, CMOS, Chief Marketing Officer, Memory, Branding, Semiconductors, Hardware, Components, Marketing
White papers 2004-11-01
Technology Brands Meet the Bottom Line
The technology industryÆs Chief Marketing Officer CMO Council last fall released its Measures+Metrics study, which showed branding at the bottom of the barrel when it comes to measuring marketing performance. Technology CMOs also said that brand equity is one of the least reported measurements to senior management. Following the heady...
Tags: Marketing, Branding, Chief Marketing Officer, Brand
White papers
Del Monte Seeks Split with Charlie the Tuna
Del Monte wants someone to take StarKist off its hands, but given the gloomy mergers and acquisitions market, not to mention the troubled seafood market, that may be tough. by Dan Mitchell
Tags: Private Equity, Soup, Chief Marketing Officer, Del Monte, StarKist, Transportation, Food & Beverage, Marketing Research, Investment, Financial Services, Manufacturing, Marketing, Finance, Dan Mitchell
Blog posts 2008-05-16
A Chief Marketing Officer Who "Gets It"
Here's what I like about her approach. She's entirely tactical, right down to the basics of motivational psychology. She's not blathering the typical biz blab about about strategy and brand. She focuses on what's useful: generating leads and measuring what works. This...
Tags: Chief Marketing Officer, B2B, E-business/E-Commerce, Internet, Geoffrey James
Blog posts 2008-10-09

Additional Resources

Church & Dwight to Build New Laundry Detergent Plant in Pennsylvania
FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Church & Dwight to Build New Laundry Detergent Plant in PennsylvaniaC2008 - CloseUpMedia - newsdesk@closeupmedia.com Church & Dwight Co. has announced plans to construct a new integrated laundry detergent manufacturing plant and distribution center in York County, Pennsylvania. ...
Articles 2009-06-08
AAON Rings Opening Bell at NASDAQ
AAON, Inc. (NASDAQ: AAON), a global leader in thedesign, development, and manufacture of commercial and residential heatingand cooling products, announces it will celebrate its 20th anniversary as apublic company by ringing the opening bell at the NASDAQ Stock Market. "We are very proud of the success of AAON since becoming...
Articles 2008-10-01
American CareSource Holdings to Ring NASDAQ Closing Bell
American CareSource Holdings, Inc. (NASDAQ: ANCI) today announced that the Company's Chief Executive Officer, David S.Boone, and Chief Financial Officer, Steven J. Armond, will preside over theClosing Bell ceremony on Thursday, October 9, 2008 at The NASDAQ MarketSitein New York City to commemorate American CareSource's listing on The NASDAQStock Market®...
Articles 2008-10-01
Arehada Appoints New Lead Director
Arehada Mining Limited (TSX: AHD) today announced the appointment of Mr. Zhengquan Philip Chen as the sixth board member as well as the independent lead director. The appointment is subject to approval of the Toronto Stock Exchange. Mr. Chen has extensive experience in capital markets. He is the founding president...
Articles 2008-10-01
Aqua-Chem Announces Hiring Bob MacLeod
Bob MacLeod has joined Aqua-Chem as Directorof Military Sales. Bob comes to Aqua-Chem from senior business developmentroles in FLIR Systems and Elbit Systems of America. He will be responsiblefor sales, marketing and business development activities in the US andforeign military markets. Prior to joining the industry, Mr. MacLeod...
Articles 2008-09-30
ON24 Names Denise Persson as Chief Marketing Officer to Take Global Virtual Events Leadership to Next Level
ON24, Inc. ( http://www.ON24.com ), the global leader in Webcasting and Virtual Events solutions , today announced that DenisePersson has joined the company as Chief Marketing Officer. With over 15years of sales, marketing and product management experience, Persson willdrive the company's global marketing efforts for its integrated family ofWebcasting and...
Articles 2008-09-30
CLX Medical, Inc. Announces Agreement for Kurt Kalm to Serve as Interim CFO
CLX Medical, Inc. (OTCBB: CLXN), which isfocused on the marketing and distribution of unique medical diagnostictesting products, today announced an agreement with Kurt Kalm, an executivewith over 30 years of international financial experience, to serve asinterim chief financial officer of CLX Medical effective at the close ofthe company's planned acquisition...
Articles 2008-09-30
American CareSource Holdings to Present at the William Blair & Company Second Annual Small-Cap Growth Stock Conference
American CareSource Holdings, Inc. (NASDAQ: ANCI) announced today that its Chief Executive Officer, David S. Boone,will present at the William Blair & Company Second Annual Small-Cap GrowthStock Conference at 2:00 p.m. ET on October 7, 2008 at The Waldorf-AstoriaHotel in New York City. The live webcast may be accessed through...
Articles 2008-09-30
Theratechnologies to Present at BioContact Quebec
Theratechnologies (TSX: TH) announced today that Yves Rosconi, President and Chief Executive Officer of the Company, will be presenting an overview of Theratechnologies at BioContact Quebec, which will take place at the Chateau Frontenac, in Quebec City. Mr. Rosconi will be speaking at 4:30 p.m., on Thursday, October 2....
Articles 2008-09-30
EnterpriseDB Names Fred Holahan Vice President of Marketing
EnterpriseDB, the leading enterprise open source database company, todayannounced that it has named Fred Holahan as the company's vice president ofmarketing. Holahan will report directly to chief executive officer EdBoyajian. Biographies of the company's entire leadership team are availableat http://www.enterprisedb.com/about/executive_team.do . Prior to joining EnterpriseDB, Holahan was...
Articles 2008-09-30
Blackwave Rounds Out Executive Team With Two New Appointments
Gearing up for rapid growth in the market foradvanced Internetvideo storage and delivery solutions, Blackwave, Inc . todayannounced it is expanding its core management team with two new seniorexecutive appointments: Muriel Medard, Chief Scientist and David Feldman,Vice President, Sales. "Muriel Medard has the deep...
Articles 2008-09-30
Apollo Group, Inc. Announces Timing of Fiscal 2008 Fourth Quarter and Year End Earnings Release
PHOENIX -- Apollo Group, Inc. (Nasdaq: APOL) announced today that it will report its fiscal 2008 fourth quarter and year end results after market close on Tuesday, October 28, 2008. The Company will host a conference call to discuss the results in more detail at 2:00 p.m. (5:00 p.m. ET)...
Articles 2008-09-30
Chemtura to Speak at Oppenheimer & Co., Inc. 3rd Annual Industrials Conference
MIDDLEBURY, Conn. -- Stephen Forsyth, executive vice president and chief financial officer of Chemtura Corporation (NYSE: CEM), will speak at the Oppenheimer & Co., Inc. 3rd Annual Industrials Conference in New York Thursday, October 2, 2008 at 2:45 PM EDT. Persons wishing to hear Mr. Forsyth's presentation may...
Articles 2008-09-29
Rapid Link on Panel at WiMAX World 2008
Rapid Link, Incorporated (OTCBB: RPID), a leadingprovider of Broadband and Diversified Communication Services, announcedtoday that its Chief Technology Officer, Matt Liotta, will speak at WiMAXWorld 2008 in Chicago, IL. Maravedis, Inc., a world-leader and pioneer in Broadband Wireless and WiMAXmarket research and analysis, has brought together leading North AmericanWiMAX operators,...
Articles 2008-09-29
HCP Completes Integration of Slough Life Science Portfolio
LONG BEACH, Calif. -- HCP (NYSE:HCP) today announced that it has successfully completed the integration of its $3 billion acquisition of Slough Estates USA Inc. that closed in August 2007. HCP's combined life science portfolio is comprised of 107 properties representing a total of 6.6 million square feet and includes...
Articles 2008-09-29
Dr. Eli Harari to Receive GSA's Dr. Morris Chang Exemplary Leadership Award
GSA to Honor Success of SanDisk Executive SAN JOSE, Calif. -- The Global Semiconductor Alliance GSA announces industry veteran Dr. Eli Harari as the recipient of the Dr. Morris Chang Exemplary Leadership Award, to be presented at the GSA Awards Dinner Celebration on Thursday, Dec. 11, 2008, at...
Articles 2008-09-29
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