Coca-Cola Co. (KO) is in the Food Industry

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• Coca-Cola Seeks More Acquisitions to Grow Business

  TOKYO (Reuters) - Coca-Cola Co KO, the world's biggest drinks maker, is seeking more acquisition opportunities in the fast-growing soft drinks market to expand its revenue sources, the company's CEO-in-waiting said on Tuesday. Sales of established soft drinks are declining in the ...

  News items 2008-05-13

  Tags: Food & Beverage, Sales strategy, Coca-Cola Co., beverage, foreign-exchange, quarterly profit, acquisition, income statement, sales, Thomson Reuters Corp., New York, emerging market, revenue, net income, income, asset

• Dr Pepper Snapple Shares Get Tepid Reception

  By Martinne Geller NEW YORK (Reuters) - Dr Pepper Snapple Group Inc DPS shares began trading in New York on Wednesday at a lower-than-expected $25, showing that U.S. investors are hesitant to invest in the country's third-largest soft drink maker. But...

  News items 2008-05-07

  Tags: Food & Beverage, beverage, PepsiCo, New York, New York Stock Exchange, brand, health care, stock, analyst, sales, U.S., Thomson Reuters Corp.

• Dr Pepper Snapple Shares Get Tepid Reception

  By Martinne Geller NEW YORK (Reuters UK) - Dr Pepper Snapple Group DPS shares began trading in New York on Wednesday at a lower-than-expected $25, showing that U.S. investors are hesitant to invest in the country's third-largest soft drink maker. But the shares of Dr Pepper...

  News items 2008-05-07

  Tags: Beverage, Food & Beverage, Manufacturing, Coca-Cola Co., Dr Pepper Snapple, Oukbs, PepsiCo, US

• Buffett Backs Fed Over Bear Stearns

  By Jonathan Stempel OMAHA, Nebraska (Reuters UK) - Warren Buffett said on Saturday said the U.S. Federal Reserve avoided financial market "chaos" in coordinating the March bailout of Bear Stearns Cos BSC, which faced imminent bankruptcy before agreeing to be acquired by JPMorgan Chase &...

  News items 2008-05-03

  Tags: Federal Reserve Board, Bear Stearns & Co. Inc., Berkshire Hathaway Inc., Warren Buffett, Insurance, Coca-Cola Co., J.P. Morgan Chase & Co., xxBear Stearns Co.xx

• Buffett Says Fed Avoided Chaos in Bear Bailout

  By Jonathan Stempel OMAHA, Nebraska (Reuters) - Warren Buffett said on Saturday said the U.S. Federal Reserve avoided financial market "chaos" in coordinating the March bailout of Bear Stearns Cos BSC, which faced imminent bankruptcy before agreeing to be acquired by...

  News items 2008-05-03

  Tags: Berkshire Hathaway Inc., Omaha, Nebraska, annual meeting, Qwest Communications Inc., Mr., shareholder, stock, CEO, Thomson Reuters Corp., job, partnership

• Cadbury Starts Solo Against Bid Background

  By David Jones LONDON (Reuters UK) - Cadbury CBRY must improve profit margins and earnings or become a sitting duck for a bid, analysts said on Friday as the company started trading as a standalone confectionery group. London-based Cadbury needs to boost margins towards the ...

  News items 2008-05-02

  Tags: Cadbury Schweppes Plc., Food & Beverage, Manufacturing, Coca-Cola Co., Hershey Co., Kraft Foods Inc., PepsiCo, William Wrigley Jr. Co.

• PepsiCo Buys UK Vitamin Water Brand V Water

  NEW YORK (Reuters UK) - PepsiCo PEP said on Wednesday it acquired V Water, adding a new front to the war over vitamin-enhanced bottled water. V Water, which comes in six flavours, is made from spring water and additions such as vitamin C, zinc and ginseng....

  News items 2008-04-30

  Tags: Brand, PepsiCo, Beverage, Coke, Food & Beverage, Manufacturing, Coca-Cola Co., Coca-Cola Enterprises Inc.

• GM CEO's Compensation Jumps 64 Percent in 2007

  By David Bailey DETROIT (Reuters) - General Motors Corp GM Chief Executive Rick Wagoner's salary and other compensation rose 64 percent in 2007 to about $15.7 million, mainly due to option grants, according to a proxy filed on Friday. The GM compensation committee...

  News items 2008-04-25

  Tags: Benefits, General Motors Corp., UAW, compensation, salary, rose, automobile company, Detroit, health care, incentive based compensation, CEO, Ford Motor Co., board, SUV, Thomson Reuters Corp., aircraft, incentive, insurance, worker, security, industry

• Coca-Cola Enterprises Q1 Net Falls

  NEW YORK (Reuters) - Coca-Cola Enterprises Inc CCE reported a lower quarterly profit on Thursday despite a rise in sales, hurt by higher expenses, restructuring charges and weak sales in North America. The largest bottler of Coca-Cola Co KO drinks said ...

  News items 2008-04-24

  Tags: Food & Beverage, Coca-Cola Enterprises Inc., beverage, price increase, inflation, New York, CEO, Thomson Reuters Corp., industry

• And the World's Worst Product Is...

  And the World's Worst Product Is...Kudos to Coca-ColaArticle gave award to:Coca-Cola – for continuing the international marketing of its bottled water, Dasani, despite admitting it comes from the same sources as local tap water.After reading articles that tap-water had more controls than bottled water. And Coca-Cola marketing and getting us...

  Discussion threads 2007-11-01

  Tags: Marketing research, Big Corporations, WORST PRODUCT, Coca-Cola Co., Kudos

• How Passionate People Grow Brands Others Passionately Want to Fail

  As the public grows more aware of the environmental impacts of purchasing decisions, it's becoming controversial to buy bottled water -- not to mention unnecessary if you choose the purified type as opposed to glacial or spring; anyone can make it with a filtration system. Coca-Cola's SmartWater is just that, but with added electrolytes. While celebrity...

  Blog posts 2007-10-31

  Tags: Sales strategy, Branding, Lori Deschene, SmartWater, bottled water, Coke, brand

• Coke Machines Go Cashless with MasterCard

  Today MasterCard Worldwide and USA Technologies Inc. announced plans to install cashless payment terminals in 7,500 Coca-Cola vending machines within 8 markets (Atlanta, Boston, Chicago, Denver, Las Vegas, Miami, New York and Seattle). Customers will be able to use traditional credit cards as well as MasterCard's PayPass. Thacher Worthen, Coca-Cola's...

  Blog posts 2007-08-07

  Tags: Sales channel, Financial services, Operational accounting, Lori Deschene, Coca-Cola Co., MasterCard International, credit card, MasterCard PayPass

• How to Win at Office Politics

  Like it or not, every workplace is a political environment. But operating effectively within it doesn’t have to mean sucking up, lying, or slinging dirt. In its purest form, office politics is simply about getting from here to there: securing a promotion, seeing an idea come to fruition, or gaining...

  Articles 2007-07-02

  Tags: Professional development, Kelly Pate Dwyer, career, workplace, Microsoft Office, Human Resources, game, e-mail, environment

• Turning Competitor Data into Competitive Advantage

  Competitor analysis CA has developed from simply gathering data about competitors to in-depth analysis of competitors’ strategies and actions. CA can help you learn more about the overall competitive environment and any vulnerabilities in your own business. The most successful businesses are those that effectively transform competitor data into insights...

  Articles 2007-06-26

  Tags: Channel management, BNET Editorial, Coca-Cola Co., supplier, strategic thinking, alliance, industry, analysis, intellectual property right, strategy, competitive advantage, intellectual property, asset, telecommunications, network, knowledge, environment, PC, computer

• BNET Daily Dispatch: Coca-Cola, Facebook, Gap, and Google

  Coke last night agreed to pay $4.1 billion for Glaceau, bottler of the Vitaminwater brand of non-carbonated drinks. The acquisition is by far the largest in Coke's history, and represents a big move to compete against Pepsi in the fast-growing non-carbonated beverage market. Coke's soft drink sales volume...

  Blog posts 2007-05-25

  Tags: Food & Beverage, Marketing research, Andrew Hines, Coca-Cola Co., Facebook, Coke, beverage, Google Inc.

• What's Ailing Coca-Cola?

  For the past two years Coke has been losing drinkers to low-sugar alternatives.  So Coke, responding to consumer demand for healthier drinks, starts bottling Coke Zero, a sugar-free and zero calorie variation of Coca-Cola. Smart move right? Maybe in the short term, but Coke still faces strategic...

  Blog posts 2007-04-23

  Tags: Food & Beverage, Joseph De Avila, Coca-Cola Co., Coke

• Navigating Growth in Emerging Markets: Six Rules for Improving Decision-Making Between Corporate and Local Leadership

  Multinational corporations MNCs are scouring the globe for growth, and increasingly they are finding it in emerging markets. Real GDP is forecast to rise three times faster in Brazil, Russia, India and China (the "BRICs" economies) than in the leading developed nations over the next six years - about six...

  White papers 2005-02-07

  Tags: Marketing research, Financial services, Marakon Associates, emerging market, Brazil, Russia, beverage, decision-making, banking, leadership, sales

• Coca cola Retailing Research Coucil

  This case study discuss the process provided About Marketing Solutions that gathered and analyzed an extensive amount of consumer research that explores food culture, shopping habits, meal preparation and overall attitudes about supermarket shopping. Interviews with top national and multinational ethnic marketers on the manufacturing side as well as...

  Case studies 2001-01-01

  Tags: Marketing research, marketing, market research, Human Resources, food, manufacturing

Additional Resources

• PowerAde's new 0-calorie drink ups the ante

  NEW YORK -- Coca-Cola's PowerAde is giving Gatorade a run for its calorie count. On the heels of Gatorade's rollout of low-calorie G2, No.2 sports-drink brand PowerAde is going all the way -- to zero calories. Trying to build on the success of diet drinks Coke Zero and...

  Articles 2008-05-07

• Shift Control Media Wins Webby Award and People's Voice Award for Coca-Cola Games

  GREENWICH, Conn. -- Shift Control Media's series of original online games, developed for Coca-Cola, have won a prestigious 2008 Webby Award in the category of Interactive Advertising--Games and Applications. The entry also won the Webby Awards' People's Voice Award in the same category. Open to online fans around the world,...

  Articles 2008-05-06