By Ben Klayman CHICAGO (Reuters UK) - Protests against China's policies at home and abroad, as well as marketing techniques used by companies that are not official Olympic sponsors, have made the Beijing games a risky proposition for some sponsors. "When any corporation wants to hitch...
Coca-Cola and Cargill may finally have come up with something the food industry has been seeking for years: A "natural" zero-calorie sweetener. This week, the companies introduced "Truvia," a product made from the South American plant stevia, which has been used for decades in Paraguay and Brazil,...
Coffee by itself is apparently not "fully charged" enough. So Coca-Cola has introduced "Full Throttle Coffee," which the company describes as "a creamy coffee and energy blend" that is "set to be unleashed in the U.S. Pacific Northwest and Southeast regions this month before rolling out nationally in August." ...
U.S. Steel Group is part of USX Corporation, which is headquartered in Pittsburgh, Pennsylvania. Coke is an essential input to the steel-making process and is produced by heating coal in coke ovens. The boilers supply steam for electricity generation, turbine-driven equipment such as pumps and fans, and for process heat....
Coke's Moves Away From Corn Bear FruitSweet way out for CokeWhy doesn't Coke do us all a favor and dump the high fructose corn sweetner and go back to CANE SUGAR so a Coca Cola would taste the way it did for 80+years!!!
The combination of rising commodities prices and the weak economy is putting a lot of food and beverage companies in a bad position. But there are exceptions, and Coca-Cola Co. is one of them. The company on Wednesday reported first-quarter results that substantially exceeded expectations. It helps that three-quarters of...
How Passionate People Grow Brands Others Passionately Want to Failplastic water bottles in SF etcYes indeed a recent visit to one of the Mayor's offices did show no plastic water bottles about. Instead there were water purifying dispensers...sort of like a traditional water cooler but without the big plastic Alhambra...
In retail stores, certain shelf space is like prime real estate, while other spots are a little less desirable. Coke and Pepsi know they're at war, and their men in the trenches are prepared to fight. Recently, two delivery men -- one from Pepsi and the other...
VMware: The World's Busiest PR Team?Xerox, Kleenex, Coke and now VMWareNot sure if there's an official name for this phenomenon - when a company or product name become synonymous with the name of what the product actually is ... Xerox copying, Kleenex facial tissue, Coke cola, and now VMWare...
The Pepsi-Coke No-Fizz Battle Hits UkrainePepsiCo entering a huge battle with KO GlaceauSince KO Coke purchase of Glaceau and the structure of its new business priority the Non Carbonated Drinks, PepsiCo will enter a complicated reality they may lose leadership in the fastest growing beverage category in less than 3...
Coke last night agreed to pay $4.1 billion for Glaceau, bottler of the Vitaminwater brand of non-carbonated drinks. The acquisition is by far the largest in Coke's history, and represents a big move to compete against Pepsi in the fast-growing non-carbonated beverage market. Coke's soft drink sales volume...
[ILLUSTRATION OMITTED] A BRAND is the expectations, image, and perceptions it creates in the minds of others, when they see or hear a name, product or logo. Microsoft, Nike, Toyota, Volvo, and Coke tell us how they want us to perceive their products. These brands don't communicate about...
TRENTON - Chris Malec's two-run homer in the first inning yesterday took care of the offense for the Trenton Thunder in a 2-0 Eastern League victory over the Binghamton Mets. Malec went 4 for 4 with two doubles. Brian Bruney, in a rehab start for the New York Yankees, gave...
Researched by Industrial InfoResources (Sugar Land, Texas) -- Riversdale Mining Limited (ASX:RIV)(Sydney, Australia) is planning to build a 500-megawatt coal-fired powerstation in Mozambique. The $2 billion power project will obtain its coalfeed from a major coal-mining development being planned in the region byRiversdale. India's Tata Steel (BOM:500470) Bombay is a...
Norsk Hydro ASA expects to report an underlying EBIT of approximatelyNOK 1.6 billion for the second quarter compared to an underlying EBITof NOK 2.0 billion in the first quarter. While Hydro is realizing ahigher aluminium price during the quarter, Hydro is experiencingsignificant cost...
GREENWICH, Conn., July 14, 2008 /PRNewswire-FirstCall/ -- Genesee & Wyoming Inc. GWI today reported traffic volumes for June 2008 and the second quarter of 2008. GWI's traffic in June 2008 from continuing operations was 65,438 carloads, an increase of 823 carloads, or 1.3 percent, compared with...
NORDIC BUSINESS REPORT-14 July 2008-Norsk Hydro ASA issues profit warning for Q2 2008C1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com Norwegian aluminium group Norsk Hydro ASA (OSE: NHY) issued on Monday (14 July) a profit warning for the second quarter 2008. Norsk Hydro expects to report an underlying operating...
Olympic-Themed Ads Invite People to 'Connect with the World Over a Coke' Olympians Yao Ming and LeBron James Share a Toast to Unity in One of Three New Spots ATLANTA -- With less than one month until the Opening Ceremony for the Beijing 2008 Olympic Games,...
In the 1950s, a marketing type called James Vicary caused national hysteria when he announced he could get people to buy Coca- Cola by flashing a "Drink Coke" sign on a screen so quickly that viewers couldn't tell, implanting the urge in their subconscious. Vicary's experiments turned...
Children used to chase Albert Rodriguez's Summer Song ice cream truck through neighborhoods, tracking him on their bicycles by the echo of Pop Goes the Weasel ringing down the streets. More than 20 years after he started driving in the business, Rodriguez is still serving up frozen...
