The authors build an econometric model of a household's purchase incidence and brand choice decisions in complementary product categories to account for cross-category dependence in demand. Complementarity is modeled as the additional utility that a household derives from the joint consumption of brands in complementary categories. The authors estimate the...
We model the temporal pricing strategies for two firms with asymmetric costs and differing market power (i.e. big-box retailer versus smaller local merchant). A firm's demand is a function of its price, a reference price and its competitor's price. Price effects may be asymmetric, i.e. consumers respond differently if they...
This paper is designed to help printers and bindery finishing companies deal effectively with the challenges of a changing and highly competitive market place. The authors hope this information is helpful, and that the reader will think kindly about DHA Systems when the time comes for him or her to...
Manufacturer prices and the retail price are functions of the degree of variety offered by manufacturers. Given different choices in variety, equilibrium prices are calculated. This paper shows that manufacturers can raise prices and mark-ups if they increase variety and if competitors do not follow. In a more realistic scenario...
This study experimentally investigates the value of cost report accuracy in an interactive pricing context. Market agents received feedback about their own profits via either a volume-based costing or a more accurate activity-based costing report. This also received a typical market report containing the performance of their rivals. While prior...
This paper uses four datasets to provide a benchmark study of the effects of accounting for endogeneity and simultaneity in estimating marketing mix effects in a logit demand framework. It compares the results obtained from accounting for endogeneity only to those from accounting for both endogeneity and simultaneity, where in...
The paper concludes that price moves are powerful shapers of company’s fortunes. Poor planning and “step-at-a-time” pricing actions can destroy strategies and sink profits. Successful managers take a long-term perspective for managing pricing competitive dynamics. The chess game analogy provides useful insight for profitably managing pricing. To implement a chess...
Traditionally, personal lines insurance has been priced using a cost-plus approach. This method focuses on the insurer making a desired margin, but can fail to maximize overall profitability by neglecting aspects of competitive positioning and important customer characteristics. This article outline some of the pricing tools that are available in...
The pricing methods give little emphasis to marketplace competition, expected returns, marketing strategy, or consumer desires. Successful pricing does not proceed from the bottom up: the compilation of experience data to generate indicated rate revisions. Rather, pricing must begin from the top down: estimating the expected return in the industry,...
This paper takes a theory-driven empirical approach to gain a deeper understanding of the competitive pricing behavior in the U.S. auto market. The ability-motivation paradigm posits that a firm needs both the ability and the motivation to succeed in implementing a strategy. They use arguments from the game-theoretic literature to...
DES MOINES, Iowa -- The Principal Financial GroupR introduces an updated line of term life insurance products that now includes new 15 and 30-year term products, an enhanced conversion provision to age 70 and a new Super Standard risk class. These latest features for 2006 are designed with affordable pricing...
CALABASAS, Calif.--BUSINESS WIRE--April 30, 1997--Tekelec (NASDAQ N/M:TKLC) has introduced a new price plan for its Chameleon Open Protocol Analyzer and Application Module features. The new price structure allows network managers in the operations market to have superior test tools at competitive prices.
MILPITAS, Calif.--BUSINESS WIRE--April 17, 1995--Power Computing Corporation, the first company to receive and announce a license for Apple's Mac OS, today introduced the first three Mac-compatible systems for the mainstream customer -- the Power 80, Power 100 and Power 110, from the company's family of desktop computing systems.
SANTA CLARA, Calif. -- Matrix Semiconductor, Inc. -- a developer of high-density, low-cost, three-dimensional semiconductors -- today announced that it is working with System General to develop content programming solutions for MatrixR 3-D Memory (3DM). Equipped with proprietary mapping technologies, System General's T9600 programmer follows Matrix's stringent quality specifications while...
SAN JOSE, Calif.--BUSINESS WIRE--Nov. 10, 1995--In a move designed to accelerate its strong growth in the PC market, Unisys Corporation today announced a price reduction for new PC configurations based on Advanced Micro Devices' Am486 processor, for Unisys CWP PCs based on the Intel Pentium processor, for rackmounts and for...
FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Safeway and Warner Bros. Consumer Products Team to Deliver New Food Line for ChildrenC2008 - CloseUpMedia - newsdesk@closeupmedia.com Safeway and Warner Bros. Consumer Products have announced a partnership to create a "better-for-you" line of food products for children....
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