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- Using Your Marketing Database Effectively
- The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques. Collecting and using data on your customers and your markets helps you gain a better understanding of the market so you can...
- Articles 2008-03-03
Additional Resources
- What is Competitive Intelligence?
- This article discusses about Competitive Intelligence. The question it tries to address is how does competitive intelligence fit into the strategic planning process? How does competitive intelligence fit into the strategic planning process? In short, CI is the purposeful and coordinated monitoring of competitor(s), wherever and whoever they may be,...
- White papers 2003-01-01
- Competitor Analysis
- In formulating business strategy, managers must consider the strategies of the firm's competitors. While in highly fragmented commodity industries the moves of any single competitor may be less important, in concentrated industries competitor analysis becomes a vital part of strategic planning. Competitor analysis has two primary activities, obtaining information about...
- White papers 2003-01-01
- External And Competitor Market Analysis
- From the executive summary: ‘External and competitor market analysis are important aspects of creating a solid marketing strategy. When both of these types of examination are done through researching and classifying customer and competitor groupings, stronger strategies can be developed to sustain a company’s growth. Unmet needs may also represent...
- White papers 2002-11-01
- Video: A Legitimate iPhone Competitor?
- Video: A Legitimate iPhone Competitor?RE:will be interesting to see the difference.RE: Video: A Legitimate iPhone Competitor?http://www.bnet.com/5208-13112-0.html?forumID=1&threadID=1491&messageID=6245&start=-1RE:Meant to say..I wonder what the style of this phone will be? Anyone hear anything?
- Discussion threads 2007-12-26
- How Can Self-Assessment Improve the Quality of Healthcare
- This paper examines the issues relating to self-assessment, such as the different types of self-assessment, its uses, and its validity. It also reviews the literature (largely from developed countries) that informs our knowledge of self-assessment. The paper makes recommendations for future research and concludes that while much remains to be...
- White papers 2002-04-16
- Competitor To Pleaser: Understanding Negotiating Personalities
- Negotiation plays an important role in every sphere of business activity, whether it is a sales process or the question of a salary raise. According to the paper, there exist four different styles of negotiators viz. competitor, collaborator, compromiser and pleaser. The competitor and the pleaser form two ends of...
- White papers 2003-01-01
- On Predicting the Future: Competitive Intelligence as a Knowledge Management
- Predicting the future, or rather "probable futures,” of businesses and their environments is indeed a well-refined science, often referred to as the Intelligence Cycle. The article describes the Intelligence Cycle as "the process by which raw information is acquired, gathered, transmitted, evaluated, analyzed and made available as finished intelligence for...
- White papers 2003-01-01
- Focus On: Competitor Analysis — Turning Data to Insight
- Competitor analysis (CA) has developed from a simple emphasis on gathering data about competitors, to a much greater in-depth analysis of customers' strategies and actions.
- Articles 2007-02-01
- Competitor Analysis
- The moves and counter moves of other competing firms mark the external environment of an organization. It is imperative for the organization to do a competitor analysis in order to take stock of its own position in the market vis-à-vis the competing firms. Such analysis is necessary for the organization...
- White papers 2003-01-01
- Analyzing Your Competitors
- Analyzing Your CompetitorsAnalyzing your CompetitorAnalyzing your CompetitorSure mapping is a very practical tool to see where your product is. Pity the video is too short,Juan
- Discussion threads 2007-10-25
- Comparative Advertising On The Internet: Defining The Boundaries Of Trademark Fair Use For Internet Metatags And Trigger Ads
- This article examines the implications of the use of a competitor’s trademark as a website metatag or trigger advertisement. It discusses the technological background of metatags and will examine the various contexts in which metatags and trigger ads have been used. It discusses the relationship between trademark law and metatags...
- White papers 2001-10-01
- Competitive Reactions And Modes Of Competitive Reasoning: Down Playing The Unpredictable?
- Literature in management and marketing, beginning with the work of Zajac and Bazerman (1991), has made a strong conceptual case that decision-makers often do not effectively conjecture about competitors’future behavior, particularly rivals’ reactions to the decisionmaker’s own moves. The literature in marketing suggests that firms know far less about competitor...
- White papers 2001-09-05
- Personnel Assessment
- Personnel assessment is a systematic approach to gathering information about individuals. This information is used to make employment or career-related decisions about applicants and employees. Assessment is conducted for some specific purpose. Career counselors may conduct personnel assessment to provide career guidance to clients. Read to know more about personnel...
- White papers 1999-01-01
- Manhandling a Market
- The Unholy Grail of strategy within marketing cliques is to change the rules of the game. When a marketer needs to overcome a leading competitor, or when a leading competitor needs to choke the financial life out of lower caste vendors, they often seek to changes the rules - to...
- White papers 2005-12-08
- Financial Assessment And Marketing Control
- Financial assessment is the process of assessing the finances of the organization towards developing systematic planning models for an organizational endeavor. Contribution analysis is an important aspect of the financial assessment process. It determines the amount of revenues from a given set of inputs. The paper examines financial assessment process...
- Presentations 2003-01-01
- Pipeline Structural Integrity Assessment
- Research and development (R&D) efforts have developed parametrically defined, automated and validated numerical models for the applications including dent residual life assessment, wrinkle and buckle assessment, pipeline sleeve and split tee design, and flaw tolerance and pipeline upheaval buckling and slope movement analysis. This article discusses the various aspects of...
- White papers 2004-07-12
- Self-Assessment Methodology: The Route to Business Excellence
- In recent years, there has been an increasing interest in the area of organizational self-assessment and an increasing number of companies have used the European Foundation for Quality Management (EFQM). There is little evidence of any methodology, however, that can help organizations link the areas for improvement identified from the...
- White papers 2003-01-01
- Screening Vs. Assessment: Yes, There Is A Difference!
- From the executive summary: ‘As online screening and assessment continues to increase in popularity, more and more people are starting to talk about the value that these services can add to the staffing process.’ The paper, however, argues that many professional do not acknowledge the differences between screening and assessment....
- White papers 2003-03-14
- What Your Competition is Telling You
- This article is about the market research that you always do to promote your sales . It defines one ways by observing your competitor. Your competitors, closely analyzed, can help you influence your own customers and help grow the market for your products and services. Competition keeps you hungry....
- White papers 2003-05-26
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