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What Is Behavioral Targeting?
Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
Tags: Lori Deschene, behavioral targeting, PepsiCo, advertisement, advertiser, ad serving, Web site, Internet Service Provider, shopping cart, Web, network, analytics, cookie, market research, search result, IP address, tool, hard drive, Web page, technique, IP, industry, software, c
Articles 2008-05-01

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Kids Eat Free Every Night at Shari's Restaurant
Shari's Family Restaurants are celebratingtheir 30th Anniversary this summer with a gift for the guests -- Kids EatFREE every night of the week. "Kids Eat Free has been a popular attraction on the weekends for the pastyear," said David Archer, Shari's Vice President of Marketing. "With highgas prices and stretched...
Articles 2008-07-16
Ben & Jerry's honors John with 'Yellow Brickle Road'
Ben & Jerry's has done it again: Hoping to honor rocker Elton John before his first-ever Vermont performance, Vermont's crazy- cool confectioner has whipped up a flavor just for him -- "Goodbye Yellow Brickle Road." The limited-batch ice cream, made from "an outrageous symphony of decadent chocolate...
Articles 2008-07-16
Thousands Flock to Frozen Yogurt Chain's Fourth Cafe
MILLBRAE, Calif., July 15 /PRNewswire/ -- Thousands of yogurt lovers rejoiced at the July 12, 2008 Grand Opening of Nubi Yogurt's latest cafe. "The line snaked through the store, out the front door and onto the sidewalk," said Tim Lan, Director of Nubi Yogurt. "We sold over 2,000...
Articles 2008-07-15
Take Your Cricut to Sesame Street
CHICAGO -- The wildly popular furry monsters from Sesame Street will soon be available to users of Provo Craft's Cricut[R] Personal Electronic Cutter, thanks to a new partnership with Sesame Workshop, the non-profit educational organization behind the Sesame Street show. The Sesame Street cartridge features everyone's favorite characters...
Articles 2008-07-15
FabulousSavings.com Set to Launch Summer Sweepstakes for 2008: "Summer of Savings"
A $500,000 grand cash prize sweepstakes and many instant-win prizes TORONTO, July 14 /PRNewswire/ -- FabulousSavings.com announces their new summer sweepstakes for 2008, "Summer of Savings," commencing on July 18, 2008. The grand cash prize sweepstakes offers participants the chance at instantly winning $500,000 in cash and...
Articles 2008-07-14
Mr Nasty's verdict
REBECCA A 24/7 shrieking banshee who remains a BB natural. A true hero for seeing off Mario. KATHREYA APART from her love of cookies the tubby Thai likes rubbish women. Snogged Sara, unwisely. DARNELL...
Articles 2008-07-13
18-year-old freed after no drugs found in treats
LAKE WORTH, Texas AP -- A young man jailed on accusations that he delivered drug-laced cookies to a dozen police stations was released Thursday after tests showed no drugs in goodies taken to two departments. Blue Mound and Lake Worth police said tests by the Tarrant County...
Articles 2008-07-11
MolliCoolz! Meets LEGOLAND® California
STOCKTON, Calif., July 10 /PRNewswire/ -- MolliCoolz LLC, the nation's leading innovator in cryogenically frozen ice cream products, has announced the debut of its MolliCoolz free-flowing ice cream beads at LEGOLANDR California in Carlsbad. "Consumer demand for this product has continued to grow exponentially," said MolliCoolz President...
Articles 2008-07-10
Manning Brothers 'Take Their Licks' in First-Ever Oreo Double Stuf Racing League Competition
Dayton, Ohio Resident Dallas Davis Sr. and Teammate Dallas Davis Jr. Are The League's Lucky Lickers And Take Home $10,000 Grand Prize NEW ORLEANS, July 10 /PRNewswire-FirstCall/ -- Proud Oreo Double Stuf Racing League founding members Peyton and Eli Manning closed out the inaugural season of their...
Articles 2008-07-10
Did teen give drug-laced treats to Texas police?
FORT WORTH, Texas AP -- A young man is suspected of delivering baskets of drug-laced treats to about a dozen police departments in the Dallas-Fort Worth area, according to police who charged him Tuesday with LSD possession. At least three officers have gotten sick. The 18-year-old man...
Articles 2008-07-09
Research and Markets: Kitchen Stories: A New Perspective on Opportunities for Innovation and Product Development in the Kitchen
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/67fe04/kitchen_stories_a) has announced the addition of the "Kitchen Stories: An Immersion Study" report to their offering. It's been said that the kitchen is the 'heart of the home', where we start each day with freshly brewed coffee, catch up with friends over...
Articles 2008-07-09
Caroling, Tree Trimming, and Cookie Decorating in July?
Lands' End's Annual Kids Holiday Art Contest Call for Entries Opens DODGEVILLE, Wis., July 7 /PRNewswire/ -- While the heat of July doesn't bring visions of sugar plums to the mind of adults; for children, Santa is never far from their thoughts. Thankfully, July marks the...
Articles 2008-07-07
A Christmas Story Ultimate Collector's Edition on DVD & Blu-ray™ Hi-Def November 4
A 25th Anniversary Tribute to the Original, Traditional, One-Hundred-Percent, Red-Blooded, Two-Fisted, All-American Christmas... BURBANK, Calif. -- On November 4, Warner Home Video serves up an old-fashioned holiday treat with DVD and Blu-ray[TM] Hi-Def Ultimate Collector's Editions of celebrated humorist Jean Shepherd's A Christmas Story to commemorate the film's...
Articles 2008-07-07
Baskin-Robbins® Adds a Cool Cookie Twist to Summer with OREO® Explosion Ice Cream Treats
America's Favorite Neighborhood Ice Cream Shop Celebrates National Ice Cream Month with OREO Ice Cream Lick-A-Thons CANTON, Mass. -- The sun is out, the weather is warm and Baskin-Robbins([R]) is the place to cool down this summer with the addition of OREO([R]) Explosion ice cream treats. America's favorite...
Articles 2008-07-07
Big salute -- Utahns display patriotism, optimism
PROVO -- Swimming in a sea of red, white and blue shirts, tents, coolers and cookies, Utahns celebrated the Fourth of July in Provo at the ever popular Grand Parade. One of the crowning events of America's Freedom Festival at Provo, the Grand Parade attracts thousands each...
Articles 2008-07-05
Simply great quality
[ILLUSTRATION OMITTED] I've said it before and probably will say it again, the smells associated with finished leather holsters are almost as good as the smell of baking chocolate chip cookies--well, almost. I'm not alone, American COP editor Dave Douglas stuck his nose in the bag containing John's...
Articles 2008-07-01
Cheat sheet
Q: I often bige on unhealthy foods on weekends, thoug I eat clean during the week. How many cheat days can I afford to have each week? Does it have to be just one? A: It depends on what you can get away woth. If you're chaeting two...
Articles 2008-07-01
The treat sheet: if cravings are driving you crazy, don't despair—here's what science tells us about cheating on your diet
WE'VE ALL BEEN there: deep in a diet when the cravings start to hit you, hard. When you began dieting, your drive to be lean and mean made it easy to say no to the pizza your buddies were noshing on and the ice cream your girlfriend was eating for...
Articles 2008-07-01
Shape's 2nd annual best snack awards; Forget about nibbler's remorse! We found 25 new munchies that can kick your cravings to the curb—without derailing your diet in the process
SHAPE BEST SNACK 2008 WITH A SEEMINGLY ENDLESS SUPPLY OF new cookies, bars, chips, crackers, and freezer treats arriving in grocery stores daily, how can you possibly sort through the entire snack pack to find one that's healthy and tasty? The answer: You don't have to. To spare...
Articles 2008-07-01
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