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BNET Business Dictionary
- Corporate Communication
- the activities undertaken by an organization to communicate both internally with employees and externally with existing and prospective customers and the wider public. Corporate communication...
- Corporate Communication definition on BNET »
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- Jody Moxham: Psychology in Marketing
- Jody Moxham is Chairman of the Board and CEO of PhaseOne Communications, a company that performs analytics on corporate communication for marketing purposes. Moxham explains her unique methods, which focus on a psychological approach to how a person responds to different forms of communication.
- Videos 2008-03-17
- Robert Grossman: Delivering the Message
- Robert Grossman founded Focus Creative Group, an award-winning consulting and communications firm, after noticing the need companies have to market their message to employees and shareholders in a way that captures the audience and inspires change. Started in 1993, Focus Creative Group is dedicated to turning corporate messaging into...
- Videos 2007-12-24
- Manager, Corporate Communications
- The Manager, Corporate Communications job description template includes the following job summary: Plans, analyzes, develops, justifies, and implements cost-effective voice and data communications and communications-related systems by managing a team of telecommunications analysts and facilities administrators. Additional information available includes essential job functions, additional responsibilities, and education and experience requirements.
- Tools & templates 2007-09-09
- Corporate Communications Director
- The Corporate Communications Director job description template includes the following job summary: To develop and administer a comprehensive program presenting corporate information and the corporate message to a multifaceted audience, including the national and local communities, the investors, employees, and customers through publications, the corporate website, periodic company reports, and...
- Tools & templates 2007-09-09
- The Power of Integration: Building a Corporate Communication Function That Is Greater Than the Sum of Its Parts
- To be successful in today's business environment, companies need to integrate their communication efforts. This paper based on extensive interviews conducted at 10 different companies and two in-depth case studies of best practices at The New York Times Company (æThe Times CompanyÆ) and FedEx, based on research conducted this summer,...
- White papers 2005-09-01
- Financial Reporting, Corporate Communication and Governance
- This paper describes the issues of financial reporting and corporate communication in connection with corporate governance. The analysis is based on the studies conducted in the Anglo-American and the European academic literature both from a normative and a positive perspective. It is discussed why accounting standards are not able by...
- White papers 2004-10-01
- Services Brands' Values: Internal and External Corporate Communication
- As services brands are a cluster of values, we explore the way in which values are communicated to both customers and staff. This document is based upon a literature review and themes highlighted from depth interviews with leading edge services branding consultants. Values tend to be communicated to consumers via...
- White papers 2004-02-01
- Corporate Communications: Webcasting For More Than Just IR
- This webcast includes– webcasting in the IR space, non-IR webcasting applications, the benefits of webcasting etc. Webcasting is used for different process apart from teleconference, call capture etc. The IR applications are different like quarterly earning updates, conference presentations, annual meetings etc. Apart from all these key applications cover employee...
- Webcasts 2003-03-12
- Hiring Young Talent for Corporate Communications
- Marketing PR practitioners are immensely valuable to help spark new approaches to gaining product and brand awareness, but their ideas may be insufficient for complex topics. Nor are planning and strategy enough. Some juniors in PR style themselves as planners rather than implementers. Accuracy demands continuous self-education and here too...
- White papers 2003-01-01
- The Next Generation Of Corporate Communications
- From the executive summary: ‘Just as voice mail and e-mail have forever changed the face of how business teams communicate and collaborate, video is now poised to provide another revolutionary communication tool that will transform business communications processes. Video conferencing systems are now being integrated with streaming video servers to...
- White papers 2003-01-01
- Corporate Communications for the 21st Century
- This white paper discusses the impact of Internet technologies on business reporting XBRL (Extensible Business Reporting Language), a new Internet language for business reporting, provides significant benefits to producers and consumers of financial and non-financial information. The greater the degree of collaboration between all participants in this supply chain, including...
- White papers 2003-01-01
- Integrating Effective Measurement Techniques Into Your Corporate Communications Efforts
- Public Relations (PR) involve developing and maintaining congenial relationships with clients and other outside entities. PR consists of the activities undertaken by an organization to promote favorable atmosphere while dealing with public. Effective and efficient measurement of the PR efforts of the organization is imperative for the all round development...
- White papers 2003-01-01
- 360 Degrees: Holistic Corporate Communications
- The article talks of 360 degree branding, which is the recent buzz in the world of communication. The article tells how to get all elements in the communications mix working in harmony. Interest in integration has grown recently as a direct result of budgetary pressures. Integration is a process to...
- White papers 2003-01-01
- Mr.or Ms.CFO: You're On! - Role in Corporate Communication
- Multi-media dissemination of information now plays a major role in the life of every person and every business, with the business media the hottest-growing segment. Dealing with the business media is the responsibility of every senior executive, to ensure that messages about the organization are conveyed in the form and...
- White papers 2001-09-01
- Branding: A Key Strategy In The Age Of Parity
- Article explains that a brand strategy is the core of all sales efforts, customer service and corporate communications. It sets the tone for internal and external interactions at every level. Every company, even a startup, should have a brand strategy in place before initiating a marketing program. Read more about...
- White papers 2003-01-01
Additional Resources
- A Road Map for Employee Engagement
- This paper highlights the return on effective communication, not information. And communication is not just about telling people what one wants them to do or are about to do to them - it is about genuine two-way dialogue with both employees and the outside world. And although this is simple...
- White papers 2005-12-06
- Protecting Your Brand With Trademarks
- Nowadays, integrated communication needs to be viewed from a global perspective. Given the speed, span and reach of electronic communication, there are technically no local or national firms, only global ones. The reality is that organizations no longer have any choice. Corporations or firms are brands in their own right....
- White papers 2007-04-16
- Communication in the Workplace
- This slide presentation points on the importance of communication skills, evidence of communication, weakness in business communication, areas of communication, importance of communication, the purpose of communication, main forms of communication in business, communication networks and factors affecting volume of communication in business. Points are also provided on the formal...
- Presentations 2003-01-01
- Integrating Ethics and Corporate Citizenship into the Business Communication Curriculum
- This paper deals with the necessity of integrating professional ethics and "corporate citizenship" into undergraduate business communication courses, with positive responses. This paper examines reasons why to believe in ethics and corporate citizenship that are legitimate topics in an undergraduate business communication course, and later on provides examples of the...
- White papers 2003-10-19
- Effective Communication Starts at the Top
- While content, systems and tactics may be well regarded by executive colleagues, people can't neglect their personal communication skills. Every opportunity must be seized to engage spontaneously and meaningfully in one's own affable style with others around the workplace. Asurvey of 500 PR practitioners conducted by IABC and PR News...
- White papers 2005-07-01
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