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Corporate Communications

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Embed BNET Videos: Now you can post BNET videos on your own website or blog. Simply follow the simple instructions in the embedded video above. by Michael Mattis; Tags: Corporate communications, Michael Mattis, BNET Video, video; Blog posts 2008-05-02
BNET Goes International: To celebrate the launches of BNET UK and BNET Australia, we crafted this video asking business managers tough questions, like "Have you ever had an office romance?" Some of their candid answers might surprise you. by Michael Mattis; Tags: Corporate communications, Michael Mattis; Blog posts 2008-05-01
Planning Ahead Is the Key to Crisis Communications: If you think your organization is safe from having a PR crisis, think again. More likely than not, you'll face the unexpected and you'll need to respond quickly and effectively. Here are some tips gleaned from this week's Bulldog Reporter PR University Audio Conference: How to get...; Tags: Corporate communications, Jon Greer, crisis communication; Blog posts 2008-04-25
Video: Sin Stocks are Guilt-Free?: Here's a little video from CNBC about investing in so-called Sin Stocks -- tobacco, gambling, alcohol and defense -- because they hold up well in a recession. There's a lot that can be said on this issue, either way, but I draw your attention to this clip...; Tags: Corporate communications, William Baker, stock, Dennis, video; Blog posts 2008-04-18
The 3 Secret Signals of Procrastination: I'm an expert at the art of putting off until tomorrow what I should have been doing today. I'm also quite accomplished at rationalizing my actions -- until I'm pushed up against my deadline so hard that my nose is practically flattened. And that's inevitably when I start railing against...; Tags: CC Holland, procrastination; Blog posts 2008-05-05

Blinkx Flies on Google and Newscorp Bid Talk: LONDON (Reuters UK) - Shares of video search engine firm Blinkx surged 50 percent to a seven-month high on Friday, on talk that Internet giant Google and media conglomerate NewsCorp may bid for the firm. The shares were up to 36.75 pence at 10:53 a.m., their...; Tags: Blinkx, Google Inc., Search, Corporate Communications, IPO, Marketing, Financial Services, Oukbs; News items 2008-05-09
Britain's Blinkx Flies on Google, Newscorp Bid Talk: LONDON (Reuters) - Shares of British video search engine firm Blinkx surged 50 percent to a seven-month high on Friday, on talk that Internet giant Google and media conglomerate NewsCorp may bid for the firm. The shares were up to 36.75 pence at...; Tags: Blinkx, Google Inc., Search, Corporate Communications, IPO, Marketing, Financial Services; News items 2008-05-09
Selling Game Machines to Weight-Conscious Women: The Nintendo Wii wants YOU!!! -- if you are overweight, a mom, a dad, older, or worried about your fading mental skills. In other words, if you are anyone but the traditional video gamer. Welcome to the world of Wii Fit, an $89 physical...; Tags: Games, Corporate communications, Sean Silverthorne, Nintendo Co. Ltd., Nintendo Wii, game, video; Blog posts 2008-05-06
Blockbuster Offers Up to $1.3 Billion For Circuit City: By Karen Jacobs and Sue Zeidler ATLANTA/LOS ANGELES (Reuters) - Blockbuster Inc (BBI) said on Monday it has offered up to $1.3 billion to buy electronics retailer Circuit City Stores Inc (CC), a bid that drew questions and criticism from Wall Street. While...; Tags: Retail, Financial accounting, Investment, Blockbuster Inc., Circuit City Stores Inc., retail company, electronics, shareholder, back-office, analyst, financing, Thomson Reuters Corp., real estate, stock price, Apple Inc., equity, digital media, media player, cost savings, m; News items 2008-04-14
American Airlines Needed a Much Better Crisis PR Effort: I've been flying American Airlines my whole life, and I've had an American frequent flier number since they started the program. Like any passenger with a brain, I've certainly had my issues with them regarding scheduling, delays, prices and frequent flier seat availability. But I had never really questioned my...; Tags: E-mail, public relations, Jon Greer, American Airlines; Blog posts 2008-04-15
Is Your Public Relations Investment Paying Off?: Five Steps to Help Hit the PR Bullseye: One will never know in the end that his PR investment was worthwhile unless he sets the right kind of goal at the beginning - a goal against which progress can be measured, and a goal that flows directly from public relations strategies and tactics like those discussed in this...; Tags: public relations; White papers
The 'Weakest Link' in Public Relations: Fuzzy Objectives? Good Bye!: An objective is a milestone measuring progress toward a goal. A milestone must be absolutely clear in its intent and easy to measure. Clear objectives mean the same thing no matter where a person is in an organization, and often are easier to rally support among all concerned. There's also...; Tags: public relations; White papers
Public Relations and (or) Advertising: A Little Bit of This, a Little Bit of That: The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves. When does a person use public relations? Why should one advertise? The best answer on both topics is that it depends on what...; Tags: public relations, advertisement, marketing; White papers
Ethical Public Relations: Not an Oxymoron - The PR Desk Can Be a Company's Conscience.: The Public Relations department is frequently the ethical heart of an organization. Internal and external PR communications control of the flow of good and bad news to the staff and community. The PR team copes with company crises. PR pros sit at the elbows of top officers drafting a company's...; Tags: public relations, vision, strategy; White papers
Making a Crisis Worse: The Biggest Mistakes in Crisis Communications: All businesses are vulnerable to crises. One can't serve any population without being subjected to situations involving lawsuits, accusations of impropriety, sudden changes in company ownership or management, and other volatile situations on which audiences - and the media that serves them - often focus. The cheapest way to turn...; Tags: crisis communication; White papers
PR Coups and Capers: Major Hits and Flops in Public Relations: Taco Bell was right on target when the Russian space station Mir dropped from the sky. The company scored a media coup by setting up a bulls-eye in the Pacific Ocean with the Taco Bell logo dead center, offering a free taco for each and every American if Mir should...; Tags: TVs, TV & Home Theater, public relations, network television, TV, photograph, network; White papers
PR: Who Needs It? You Do! - Use Public Relations Tactics for Your Own Good: Regardless of people's impressions, public relations is not just for self-conscious corporations and glad-handing politicos. No sir, no ma'am. PR is for regular folks, too. If a person is on the job hunt or if he is bucking for an in-house promotion. Or if the person is trying to publicize...; Tags: public relations, job; White papers
Two-Way Communication Key to Achieving Public Relations ROI, Study Finds: Watson Wyatt Worldwide released its 2005/2006 Communication ROI Study and it is packed with terrific information that proves in cold hard numbers that effective public relations is a leading indicator of an organization's financial performance. The survey was conducted over a four-year span. It determined that companies with "The most...; Tags: Financial accounting, public relations, cold calling, shareholder, survey, financial; White papers
Public Relations for the New Entrepreneur: Seven Steps to Getting Known.: Public relations is human relations and a critical aspect of growing one's business. Everything a person says and does is part of the person's PR campaign. It is the image the person projects every day to everyone he meets. It is about an individual and his company becoming a force...; Tags: public relations; White papers
PR Can Cure for Small Business Failure: How to Nudge Your Business Toward Success: When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy. As the entrepreneur, one cannot rely on financing source to...; Tags: small business, bankruptcy, financing, public relations, sales; White papers