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BNET Business Dictionary
- Corporate Social Responsibility
- a voluntary approach that a business enterprise takes to meet or exceed stakeholder expectations by integrating social, ethical, and environmental concerns together with the usual...
- Corporate Social Responsibility definition on BNET »
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- A Green Oath for Business Leaders
- Most medical professionals take an oath that charges them to consider the broader implications of their actions on society. Business leaders, of course, take no such oath. Until recently, it was commonly accepted that the only interests they served were those of shareholders and, to a lesser...
- Blog posts 2008-04-09
- Partnerships and Cause Related Marketing: Building Brands for the future
- Cause related marketing and corporate social responsibility can go a long way in building a reliable brand image and reputation. While campaigns vary in scope and design, the nature of most relationships carry common elements like synergy, trust and influence. This paper looks closely at some of the key factors...
- White papers
- Cocreating Business's New Social Compact
- The Idea in Brief Executives and social activists working together? It's true: after decades of mutual distrust, corporations and nongovernmental organizations (NGOs) are collaborating to combat poverty around the world. Their weapon? Innovative local businesses such as...
- Articles 2008-04-14
- IBM's Study on Corporate Social Responsibility: It's a New World
- IBM is out with an interesting new study that I think speaks volumes about what top managements should be thinking about these days. Essentially, IBM is arguing, based on a survey of 250 companies globally, that we have crossed from one world--in which chief executive officers worry only about shareholders--into...
- Blog posts 2008-03-18
- Soft Drink Companies Tout Water Practices, But Many Remain Skeptical
- The World Economic Forum is set to kick off tomorrow in Davos, Switzerland. Top of the agenda: the looming shortage of fresh water. Pepsi Co's Chairman and CEO, Indra Nooyi, is co-chair of this year's meeting, and both her company and its soft drink rival, Coca Cola, have been out...
- Blog posts 2008-01-22
- Corporate Social Responsibility Doesn't Pay (Usually)
- Your mama told you that good deeds will be rewarded. But in the emerging area of corporate social responsibility, or CSR, it's far from clear that socially responsible companies are rewarded financially in the marketplace, according to researchers. "While doing good doesn't appear to destroy shareholder value,...
- Blog posts 2008-01-09
- Muhammand Yunus: Capitalism is Half-Baked
- In "Creating a World Without Poverty," Muhammad Yunus has written a dangerous book. Not so much for his goal – that's merely outlandish, since most people expect the poor will always be. Besides, Yunus knows how to make audacious ideas real – he created Grameen Bank to bring financial...
- Blog posts 2008-01-09
- 25 Companies That Are Good For The World And Your Wallet
- Have you ever heard of "Corporate social responsibility"? Many employers are applying it to their business operations and workers are looking for jobs that give them opportunities to practice it. So what is it? This paper explains list of 25 companies that are dedicated to the betterment of local and...
- White papers 2007-09-24
- Are Your Customers Consumers or Citizens?
- Last week Consumerist.com conducted a poll of its readers asking whether they thought of themselves first and foremost as consumers or citizens. It wasn't exactly scientific, but nearly 70% of people responded that they thought of themselves as citizens first. Our somewhat schizophrenic nature as American citizen/...
- Blog posts 2007-09-14
- Social Responsibility Done Right
- If you want your employees to think more highly of your company, start a corporate social responsibility program. According to a recent study, workers who believe their companies are socially responsible also believe that management has more integrity, the company is more competitive, and the employees are treated better. On...
- Blog posts 2007-06-05
- How Responsible is Starbucks' CSR Program?
- Starbucks retail stores quietly display brochures that read "Social Responsibility: How is My Starbucks doing its part?" That's a hot question, it turns out. Those little brochures summarize all sorts of compelling figures from the company's corporate social responsibility (CSR) annual report, touching on improvements in sustainable farming, community involvement,...
- Blog posts 2007-06-04
- How Well Do Social Ratings Actually Measure Corporate Social Responsibility?
- Ratings of corporations' environmental activities and capabilities influence billions of dollars of "Socially responsible" investments as well as some consumers, activists, and potential employees. In one of the first studies to assess these ratings, we examine how well the most widely used ratings - those of Kinder, Lydenberg, Domini Research...
- White papers 2007-06-07
- Corporate Social Responsibility: A Strategy For Success
- Do you think that Corporate Social Responsibility (CSR) is a fancy public relations tool used when a company is caught doing something wrong? Or is it just another marketing campaign wrapped in a warm and fuzzy package? The author doesn't think so! CSR can be a powerful tool for both...
- White papers 2007-04-10
- Benchmarking: Measuring Up to Your Peers and Leading Practitioners to Shape Your CSR Plans
- It's hard to plan a journey unless a person knows his starting point. If his aim is to improve his corporate social responsibility, then benchmarking will tell him where he is now by comparing his current performance with that of other organisations. It'll also provide the person with a clear...
- White papers 2006-10-19
- Socially Responsible Procurement: Corporate Social Responsibility In A Supply Chain Context
- Internationally, CSR (Corporate Social Responsibility) is an increasingly important issue that is being specifically and systematically addressed by many companies - large and small. This is why international companies feature most prominently on global sustainability registers, such as the Global 100 Most Sustainable Corporations in the World.1 In broad terms,...
- White papers 2006-07-11
- Managerial Conceptualisations of Corporate Social Responsibility: An Exploratory Study
- Corporate Social Responsibility (CSR) has grown to play a significant and important role in directing and defining the way organisations do business. While a number of studies have explored the dimensions of corporate social responsibility and the role of management in allocating resources, given the recognised importance to business, few...
- White papers 2005-11-15
- Confirm Your Thought-Leadership
- The legislative burden upon organisations, both public and private, seems to get heavier and heavier as time goes on. However, some have emerged for very good reasons. The Sarbanes-Oxley Act in the United States emerged from the Enron and Worldcom scandals, and enforced a greater need for corporate transparency and...
- White papers 2005-10-20
- Understanding the Role of Crosssector Strategic Alliances in the Age of Corporate Social Responsibility
- The issue of corporate social responsibility is one of increasing interest for business, nonprofit, and governmental leaders. While it is generally understood that socially conscious practices lead to the improvement in environmental quality, human rights, and overall social well-being, the underlying challenge lies in striking a balance between social and...
- White papers 2005-04-12
- Work-Life Quality
- Work-Life Quality -- defined as the balance between an employee's work demands and outside interests or pressures -- is a long-standing but ever-evolving area of corporate social responsibility. Originally focused on the needs of working mothers, work-life quality programs have expanded to encompass the needs of all employees. Many companies...
- White papers 2005-02-01
- Integrating Corporate Social Responsibility in Business Models
- The literature on strategic integration of Corporate Social Responsibility (CSR) in business models is still underdeveloped. After a review of the few strategic CSR approaches, an explorative case-study methodology is adopted to study the management of a CSR proxy, viz. Health Safety and Environment (HSE), in a multinational company in...
- White papers 2005-01-01
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