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7 Resources for

customer loyalty

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Putting the Service-Profit Chain to Work
What drives growth and profitability in a service business? Highly satisfied customers. And to keep those customers profitable, you need to manage all the aspects of your operation that affect customer satisfaction--what the authors call the...
Tags: Thomas O. Jones, Human Resources, Payroll Solutions, Marketing, Workforce Management, Recruitment & Selection, Product Marketing, Customer Loyalty, Reichheld, Service Quality, Employee Satisfaction, Customer, James L. Heskett, Jr., Gary W. Loveman, In Brief, Leonard A. Schlesinger, W. Earl Sasser, Harvard Business Review
Articles 2008-07-18
Improving Customer Loyalty
Retaining customer loyalty is vital to the long-term success and profitability of your business. With industry consolidation, increasing competition, and changes in the marketplace, you need to work harder than ever to maintain a strong customer base. Improving customer loyalty is an essential element in customer retention. What You...
Tags: customer retention, customer relationship, industry, auditing, decision-making, benefit, market research, consulting, supply chain, supplier, team, survey, performance, Service, BNET Editorial, Management, Sales, Marketing, Strategy, Industry Experience, Community, Internet, Marketing Research, Web Site Development, Product, Cost Reduction, Newsletter, Sales Force Management, Channel Management, Sales Strategy, Customer Loyalty, Information, Business, Customer
Articles 2007-10-10
Loyalty and Competitive Advantage: Breakthrough Work in the Area of Customer Loyalty
Customer loyalty has become an even more strategic imperative for firms. As the economy shifts and revenues begin to decline, customer retention is an absolute imperative for companies. Customer acquisition is expensive. Declining revenues almost always translate into shrinking budgets and companies are not in the position to mount sizeable...
Tags: Customer Acquisition, Mergers & Acquisitions, Corporate Law, Investment, Finance, Business Operations, Imperative, Competitive Advantage, Acquisition, Revenue, Customer Loyalty
White papers 2005-05-18
On Building Relationship with Customers
This webcast talks about how to train salespeople to put their best foot forward, how important it is for salespeople to develop a relationship with customers. Personal trait must be considered in the process of selling. Creating the personal traits or relationships between the salesman and the customers creates the...
Tags: Sales Strategy, Customer Loyalty, Sales Force Management, Sales, Curiosity, Customer, Expectation
Webcasts 2003-03-04
Individualized Marketing Strengthens Customer Loyalty and Increases Sales Potential
According to a study by Mercer International Management Consultants, the automotive industry lags behind other industries when it comes to customer loyalty. Improved customer loyalty could help car makers to increase sales in their dealerships and in branded accessories business. Saab is well known as a car maker with innovative...
Tags: Sales, Sales Force Management, Manufacturing, Sales Strategy, Customer Loyalty, Saab, Marketing
White papers 2003-02-01
Customer Loyalty is Underwater
CRM was not likely to create its promised unbreakable, deep customer relationships, no matter how technologically advanced the software. In essence, CRM customers require a radically new mind set, rather than just new software. The real problems with CRM lie deep below the technology glitches. E-tailers may not only have...
Tags: E-business/E-Commerce, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Internet, Marketing, Software, CRM, MarketingProfs, Customer Loyalty, Online Retail Company
White papers 2000-07-11
Ten Suggestions to Build Customer Loyalty
The key to a successful business is maintaining a steady customer base. After all, successful businesses typically see 80 percent of their business coming from 20 percent of their customers. Too many businesses neglect this loyal customer base and chase new customers instead. Since it costs significantly more money to...
Tags: AllBusiness.com, Customer Loyalty
White papers

Additional Resources

Human Capital and Business Visionaries Join Forces to Establish Worldwide Enterprise Engagement Alliance
NEW YORK -- Three leading organizations in the fields of human capital, business strategy and marketing have undertaken a unique joint effort to support the emerging area of Enterprise Engagement - the process of improving financial results by linking external marketing and customer loyalty to employee engagement and performance. The...
Articles 2008-10-08
International Card Establishment VT Application Provides Turnkey Gift and Loyalty Programs
International Card Establishment, Inc.(I.C.E.) (OTCBB: ICRD) today announced that its new Virtual Terminal VTplatform allows any merchant with a computer and an internet connection tooffer custom store branded Gift and Loyalty cards that utilize traditionalmagnetic stripe cards to his customers at a small fraction of the cost ofexisting Gift and...
Articles 2008-10-08
CREDITZ® Digital Currency Releases its Latest API Version 1.3 for Online Merchants and Marketers
LAS VEGAS -- CEO America, Inc. (Pink Sheets: CEOA), exclusive US licensee of CREDITZR Digital Currency, today announced that it has released its Merchant API Application Programming Interface Version 1.3 to online merchants and marketers providing the next generation of online intelligent electronic payment in the US. This...
Articles 2008-10-08
Gardner's Way Nursery & Sod Announces Grand Opening Celebration in Miami
Gardner's WayNursery & Sod has opened in Miami, Florida. The new office will behosting its grand opening celebration on Saturday, October 11, 2008. Thelocal communities and their residents are invited to walk through thegrounds, butterfly garden and meet the staff. Gardner's Way welcomesfamilies and children of all ages. The...
Articles 2008-10-07
AAA Mid-Atlantic Selects Mzinga to Launch Two Enterprise Social Media Solutions
Mzinga's Social Media Platform Will Support Over 4 Million AAA Members and Employees BURLINGTON, Mass. -- Mzinga (http://www.mzinga.com/pr/), the leader in enterprise social media and learning solutions for the workplace, marketplace, and extended enterprise, today announced that AAA Mid-Atlantic has chosen Mzinga's social media platform to power its...
Articles 2008-10-07
Allurent and ForeSee Results Host Webinar on the "Virtuous Cycle" of Online Shopping
Industry Experts to Provide Attendees with Actionable Insight to Further Enhance the Online Shopping Experience and Improve Customer Satisfaction CAMBRIDGE, Mass. & ANN ARBOR, Mich. -- AllurentTM, the market leader in powering superior online shopping experiences, and ForeSee Results, the industry leader in online customer satisfaction measurement, will...
Articles 2008-10-07
Vodafone Germany Uses KXEN
Data Mining on the Fast Track SAN FRANCISCO & PARIS & LONDON -- Telecommunications provider Vodafone Germany relies on data mining for its marketing initiatives and customer loyalty programmes. In a comprehensive project KXEN's Analytic Framework and Teradata's data warehousing technology were deployed to provide model building, data...
Articles 2008-10-07
InterContinental Hotels Group Partners with Communispace and Digitas to Harness the Voice of its Customers
Insights from its private online communities transform the creative process and bolster loyalty program BOSTON -- Communispace, creator of online customer insight communities for more than 100 of the world's leading brands, today announced that both IHG and its agency, Digitas, have benefitted from IHG's two highly successful...
Articles 2008-10-07
iPass Helps Retail Franchises Get Affordable and Secure Access to Corporate Systems
Hallmark first to deploy new service, giving PCI-compliant connectivity for POS, security and other applications over existing high-speed links REDWOOD SHORES, Calif. -- iPass Inc., (NASDAQ: IPAS) a global provider of services that unify the management of enterprise mobility, today unveiled a companion offering to its iPass Retail...
Articles 2008-10-06
Survey Finds Retailers Jeopardize More Than a Quarter of Online Business by Not Offering Coupons
Retailers Take Notice: A New RetailMeNot.com Survey Found that 27% of U.S. Online Adults will Either Wait to Make their Purchase or Will Go to Another Store That Offers Coupons if they Can't Find a Coupon for an Online Store MELBOURNE, Australia -- The results of a newly...
Articles 2008-10-06
Nectar Chooses Interwoven for Website Improvement
UK's Leading Consumer Loyalty Program Turns to Interwoven Optimost to Increase Conversions SAN JOSE, Calif., Oct. 6 /PRNewswire-FirstCall/ -- Nectar, the UK's largest loyalty program, has signed a contract with Interwoven, a global leader in content management solutions. Nectar is using Interwoven Optimost to optimize the efficiency...
Articles 2008-10-06
Genbook Launches Facebook Application
Genbook, the best way for businesses totake appointments online ,today announced the launch of its Facebook application, which allowscustomers to book an appointment through a small business' FacebookPage with one click of Genbook's new BookNow! application. The freshand useful application is the latest product...
Articles 2008-10-03
Selerant Spots the Emerging Trends in Webinar Series
Selerant Synergy Series Focuses on Emerging Trends in Consumer Packaged Goods CPG NEW YORK, Oct. 2 /PRNewswire/ -- Selerant ( http://www.selerant.com/ ) announces a two-part Synergy webinar series focusing on emerging trends. The first session will focus on the trends themselves. "We are excited...
Articles 2008-10-02
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