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Dailey And Associates

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Richard Bronshvag: Make an Emotional Connection with Customers
What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...
Tags: advertisement, brand, strategy
Videos 2007-09-21

Additional Resources

National Utility Contractors Association of Oregon will meet on
The National Utility Contractors Association of Oregon and Southwest Washington will hold a meeting Tuesday evening to discuss projects out for bid in the next year. Engineers Night 2008 will start with a demonstration of a handheld GPS device that has been adapted to be used with...
Articles 2008-02-15
NUCA plays host to Portland Commissioner Adams, Oregon Senator Starr
Oregon Sen. Bruce Starr and Portland Commissioner Sam Adams on Tuesday night will attend the National Utility Contractors Association of Oregon and Southwest Washington's "government night" dinner to discuss the organization's legislative priorities. The event will take place at 5:30 p.m. at the Monarch Hotel and Conference Center, 12566 S.E....
Articles 2007-10-15
El Paso County Bar association selects officers for 2007-08
The El Paso County Bar Association has selected its officers for 2007-08. Larry R. Gaddis will serve as president. Lisa M. Dailey is president-elect. Meredith Patrick Cord will serve as secretary. Laura D. Rago is trustee, and Joe Cannon is the representative to the Colorado Bar Association...
Articles 2007-10-12
8. Simon Clift; Chief marketing officer and president-global personal-care brand development, Unilever.(Special Report: Power Players)(Unilever Group PLC)(Brief article)
AD BUDGET: $2.10 billion AGENCIES INCLUDE: * Interpublic's Campbell Mithun, Minneapolis; Dailey & Associates, L.A.; Lowe and McCann Erickson, N.Y. * Omnicom's DDB, N.Y. * Publicis' Bartle Bogle Hegarty, N.Y. ...
Articles 2007-10-08
Dailey & Associates Helps Weyerhaeuser Change the Way People See Trees
Agency Supports Strategic Direction of Forest Products Leader With Development of "Growing Ideas" Campaign and Web Site LOS ANGELES -- What do you think a tree can be? This is the question posed by the new advertising campaign created by Dailey for Weyerhaeuser Company. Weyerhaeuser, one of the...
Articles 2007-07-09
Hornall Anderson Develops Weyerhaeuser Roadmap for Success
Brand Design Firm Helps Guide Strategic Direction by Forest Products Leader SEATTLE -- Whether it's removing carbon from the atmosphere or addressing individual problems humans face every day, trees hold the potential to solve the planet's knottiest challenges. And Weyerhaeuser can show us how. That positioning, supported by...
Articles 2007-06-21
People.(The Dailey Co. promotes John Fekaris)(Handleman Co. promotes Frank Ralko)(Grissim Metz Andriese Associates Inc. promotes Kristen Whise)
ARCHITECTURE Kristen Whise to associate, Grissim Metz Andriese Associates Inc., Northville, from landscape architect. CONSTRUCTION John Fekaris to operations manager, The Dailey Co., Lake Orion, from project manager. DISTRIBUTORS Frank Ralko to vice...
Articles 2007-03-26
Trading Up.(Steven Anderson resigns from National Restaurant Association)
By Patricia B. Dailey, Editor-in-Chief Help wanted: Skilled leader with plenty of polish, excellent strategic and lobbying skills, well-honed business acumen and experience with an active board of directors. As of late February, the National Restaurant Association, the...
Articles 2007-03-15
Ice Safety: Cold Facts to Avoid a Meltdown.(methods to preserve manuactured ice)(Editorial)(Brief article)
By Patricia B. Dailey, Editor-in-Chief Ice doesn't slide by unscathed when it comes to food safety. A few basic guidelines can help prevent ice-related contamination. Green onions, spinach, cantaloupe, burgers, tacos: Many foods have been implicated in restaurant-related...
Articles 2007-03-15
Restaurants & Institutions Announces 2007 Ivy Award Winners
Six Restaurants and Foodservice Operations to Be Recognized May 20 CHICAGO -- Restaurants & Institutions magazine (www.rimag.com) has announced the winners of its 37th annual Ivy Awards. Six outstanding operations will be inducted into the Ivy Society during a May 20 gala and dinner at The Field Museum...
Articles 2007-03-07
PROMO Index.
Turbo Tax The Tax Rap TurboTax is putting a fun twist on tax season to get people to rap for cash. People upload rap videos about taxes to www.youtube.com/contest/thetaxrap for a chance to win $25,000. The...
Articles 2007-03-01
Companies Want Drug-Free Coal Mines in West Virginia
Gov. Joe Manchin said in his State of the State Address that he wants to promote drug-free workplaces. The coal industry agrees. To develop the kind of drug-testing plan coal operators envision, however, they need a law that makes drug testing mandatory. They also need to be able to conduct...
Articles 2007-01-26
Business Diary.(Williams Panel Brick Inc. acquired Fireside Hearth & Home's divisions)(FEV Engine Technology Inc. contract with Rohatynski/Harlow Public Relations Consulting)(Spencer Dailey Inc. contracts with National Football League's Youth Education Town-Boys & Girls)
ACQUISITIONS Williams Panel Brick Inc., a Livonia manufacturer and installer of thin brick systems, has acquired the Canton Township and Utica retail locations of fireplace manufacturer and retailer Fireside Hearth & Home. CALL FOR NOMINATIONS The Michigan Business...
Articles 2006-10-23
The 20% Solution?(Editorial)
By Patricia B. Dailey, Editor-in-Chief By the National Restaurant Association's math, 42% of the United States adult population at some point has worked in the restaurant industry. Busser, fry cook, shift supervisor, chef, owner, server--the opportunities are vast and often experientially...
Articles 2006-10-01
SUPERVALU Announces New Advertising Partnership with Dailey & Associates
Advertising Agency will Provide Creative Direction for Recently Acquired Albertsons Banners MINNEAPOLIS -- SUPERVALU INC. (NYSE:SVU) announced today that it has hired Dailey & Associates, headquartered in West Hollywood, California, and part of the Interpublic Group of Companies, to provide strategic counsel and creative development for its recently...
Articles 2006-09-27
People.
ARCHITECTURE Matthew MacDougall to project manager, Stephen Auger + Associates Architects Inc., Lake Orion, from project designer, Wilson and Associates, CONSTRUCTION Bruce Mottaghi to project superintendent, FH Martin Constructors, Warren, from project superintendent, The Dailey Co., Troy. Also,...
Articles 2006-08-14
Chains of Command.
By Patricia B. Dailey, Editor-in-Chief Counted one by one, simple mathematics shows vastly more independent restaurants in the United States than those that fall under the banner of large chain. Statistics from the National Restaurant Association indicate that seven of 10...
Articles 2006-07-01
Lawmakers target online child porn
WASHINGTON -- Internet providers told Congress on Tuesday they're doing all they can to combat online child pornography, but they were told to expect legislation. Several voiced skepticism about creating new laws that would force them to retain data about their users' online activity. ...
Articles 2006-06-28
Show and tell.(shows of restaurant industry)
In a ritual that took hold nearly nine decades ago, 2,000 companies next month will carefully crate up and ship to Chicago their latest, newest, coolest things: fried appetizers, fountain syrup, carryout clamshells, bar stools, aprons, corkscrews, vinyl menu folders, blast chillers, toothpicks, an entire cook...
Articles 2006-04-15
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