Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...
Profit with Honor: The New Stage of Market Capitalism. By Daniel Yankelovich. Yale University Press, 189 pages. $24. [ILLUSTRATION OMITTED] As much as anything, this relatively slim book by famed social researcher Daniel Yankelovich is an extended essay, a treatise...
POLLSTER and social commentator Daniel Yankelovich recently identified five trends that he claims will challenge higher education in the coming years. The fifth trend, which he calls "public support for other ways of knowing," highlights the divide between the systematic, specialized, logical, evidence-based scientific method enshrined in academic culture, and...
DYG is a market research company that tracks and analyzes trends. Each year the company holds a conference for clients in which current trends are identified and discussed. The materials and conferences are proprietary, of course, but some of this year's findings were the basis of a recent column by...
Percentage of workers who say they feel they're putting too much energy into work and too little into "other things in life that really matter," according to a survey by Yankelovich: 46 Percentage who say they'd agree to take a pay cut to get more time off:...
US citizens, who have long relied heavily on their intelligence services for the comfort of believing that calamities from abroad will not suddenly afflict them, have made that reliance even heavier in recent years. In a poll taken by Daniel Yankelovich in June 2005, 65 percent...
LET ME WARN YOU, the next paragraphs are all about numbers, not usually the stuff of light reading. Yet this is a particularly chilling set of numbers that will interest anyone who cares what the rest of the world thinks of us. They were compiled by Daniel Yankelovich, an opinion...
Nadie nos preparó para transitar del monólogo excluyente de tiempos anteriores al debate público que caracteriza a toda democracia. Hace falta, afirma José Carreño Carlón, crear una verdadera cultura del debate en el largo plazo; y crear, en el corto plazo, un sistema de control de calidad del debate que...
In this space 20 years ago, I reported on the unwritten social contract between scientists and society: an unspoken agreement that gives science a "creative separateness from involvement with goals, values, and institutions other than its own." My conclusion then was that "To an impressive extent, [science's] ... insistence on...
"There is a troubling disparity between the scientific sophistication of our culture and its social and political backwardness, a disparity that hovers over every aspect of our civilization," wrote Daniel Yankelovich 20 years ago to begin the first article in the first Issues in Science and Technology. This is exactly...
Fein, LeonardForward12-13-2002Twenty years ago, the Daniel Yankelovich organization was hired by theAnti-Defamation League to conduct a novel public opinion survey on thesubject of antisemitism. In the first phase, a sample of Jews was askedwhether or not they thought a majority of non-Jews agreed with variousstatements. And then a non-Jewish sample...
For Goodness' Sake: Why So Many Want Religion to Play a Greater Role in American Life. By Steve Farkas, Jean Johnson, and Tony Foleno, with Ann Duffett and Patrick Foley. New York: Public Agenda, 2001. 58 pp. $10.00. Is there a...
Public attitudes on the issue of the death penalty. A substantial majority of the public supports the death penalty, but there has been a decline in these figures in recent years. Fox News surveys show a drop from 76 percent in May 1997 to 67 percent in February 2000. The...
Public attitudes on the issue of immigration. Immigration may have made the United States what it is, but history suggests that Americans have always been ambivalent on the issue. Currently, the subject ranks fairly low as a priority in opinion surveys. The public, in general, appears to be more concerned...
Politicians Pander: Political Manipulation and the Loss of Democratic Responsiveness, by Lawrence R. Jacobs and Robert Y. Shapiro. University of Chicago Press, 425 pages, $17.00. Politicians Don't Pander is one of those valuable books that force...
The announcement below was issued March 10 by the People For the American Way Foundation in Washington. We also reproduce some of the key data from the study study [*] -- EDITOR Nearly three-quarters of a century after science teacher John Scopes was found guilty of breaking Tennessee...
Whenever there is a hot button issue, someone commissions a poll. So, right on time, we have results of a Daniel Yankelovich poll on evolution and creationism. Like many polls, the results are a bit ambiguous. Probably because most Americans are centrists and not confrontational --- not...
Candidates for public office differ on how large a role they advocate for government in solving social problems. But on one point they sound a consistent theme: whether in education, welfare-to-work, or crime prevention, everyone agrees we must be far more rigorous in focusing our investments...
The landmark Bartender's Viewpoint study prepared for Cheers by Yankelovich Partners yielded lots of information about how bartenders influence consumer choice. But it also gathered more fun info, like the most popular cocktails, mixed drinks, shooters and shots. According to the study, Jack Daniel's (22%), Absolut (13%), Bacardi...
Madelyn Hochstein, a researcher of social trends, presented a point of view at the recent J. D. Power Automotive Advertising Strategy Conference that any marketer, regardless of product category, must consider. Hochstein, the president and co-founder with Daniel Yankelovich of DYG, Inc., said there is an increased public distrust of...
Articles 1998-03-16
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