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dianne ledingham

CRM Done Right: The Idea in Brief Frustrated by high costs and dubious payoffs, managers that used the first customer-relationship management CRM systems came to view them as overhyped IT investments. Accordingly, CRM spending plummeted between 2001 and...; Tags: Enterprise Software, Barry, Advertising & Promotion, CRM, Darrell K. Rigby, Dianne Ledingham, Harvard Business Review, In Brief, sales tools, customer, sales, Software, Marketing, Customer Relationship Management (CRM); Articles 2007-12-14