the sending by mail, fax, or e-mail of advertising communications addressed to specific prospective customers. Direct mail is one tool that can be used as...
Mail-order sales continue to flourish, in part because companies can attract customers without incurring overhead costs such as retail space and related expenses. Specialty catalogers — particularly those that sell niche items like hand-made apparel, kitchen equipment, luxury items, and organic foods — have enjoyed considerable success. This article looks...
Direct Mails DM certainly has its detractors, but when it's done correctly it can be as effective and creative a medium as any. Online and through the post, DM can achieve success if a few simple rules are followed. The big question is whether unopened rates are of any relevance...
E-mail should be an essential part of any Internet marketing strategy. If you have someone’s e-mail address, you can send them information directly, much as you would in a direct mail campaign—except the cost of mailing is free. Even so, that’s only an advantage if the recipients have agreed to...
CHICAGO -- American Express is making a significant imprint on the direct mail arena, with both new campaigns and its newest financial issuer giving the company an additional boost. Mintel Comperemedia, a competitive intelligence service that analyzes direct mail and print media, has identified that nearly 1.7 billion direct mail...
ROCKLIN, Calif. -- Intelligent Direct Marketing, Inc.TM IDM, a major national direct mail service for the automotive industry, will launch an auto dealership direct mail and point-of-sale tie-in with the new Disney-Pixar film "CARS," a fast-paced, computer-animated comedy-adventure set inside the world of cars, scheduled for release June 9.
Direct mail offers the advantage of a simple and immediate measure of success: the response rate. Another advantage of direct mail is that you can test the variables before committing all your resources to a particular approach. You can aim for realistic results while you keep your expenses within your...
DIRECT MAIL marketers take note-the US Postal Service USPS has announced several rate increases for first-class mail, standard mail, periodicals, package services and special services. The increases are expected to take effect on May 12.
According to the Direct Marketing Association DMA, direct mail can pull in response rates as high as 15% or as low as 0.03%. With such a large gap, it is easy to see why many companies have lost their faith in this very popular marketing practice. The performance of a...
Best Software announced today the launch of its Direct Mail on Demand program for Mid-Market Division MMD business partners, an innovative, yet simple program to help business partners maximize their return-on-investment ROI for direct mail marketing initiatives. The new direct mail program uses online automation to simplify the process of...
Direct mail is one of the most important pieces of a marketing plan. Developing and executing the campaign can many times be a thankless job. Modern day mailing regulations can get complicated - postage rates are changing and the flood of mail makes it harder to stand out. The right...
Direct mail is one of the easiest marketing mediums to track. Direct marketers are way ahead of the curve in terms of measuring metrics and refining their campaigns accordingly. This is a great place to start employing marketing accountability tactics. And one should not limit his or her tracking efforts...
This research examines whether pre-testing as typically used in advertising, can identify the most effective fundraising direct mail. It replicates a study undertaken by the Advertising Research Foundation validating pre-test measures in a new environment, and extends it to confirm that false winners are not identified. The initial tests show...
Over the past 30 years, direct mail has been responsible for generating vast amounts of money for businesses and individuals alike, but is it still an effective means of marketing? The short answer, in the short term, is yes. But the Internet has without doubt diluted the power of pen...
Some of the most innovative and effective advertising is delivered through the mail, and more and more business owners are finding the rewards of direct mail are great if their campaigns are designed with a discerning eye and a realistic strategy in mind. Looking for some tips to help create...
Direct mail response rates only tell a person part of what the person needs to know. They tell the person the percentage of people on the person's list who responded. That's it. They don't tell the person if the person is broke even. If the person made a profit. Or...
There are many ways to advertise a product or service. Think of all the options - newspapers, magazines, TV, radio, billboards, Yellow Pages, direct mail. How does a person decide which is right? Any effective advertising campaign will usually use a mixture of several methods to create the leverage that...
As the Internet exploded, initial adoption rates suggested that electronic media would eventually command the lion's share of advertising expenditures and, in particular, threaten paper-based media such as print and direct mail. Later, as Internet advertising became better understood, some observers began to indicate that the new technologies might actually...
Unlike an advertisement in a trade publication, which can be read by anyone, a person's sales letter arrives at the prospect's place of business as a piece of personal communication from the person's mind to the prospect's. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith)...
In direct mail, the offer is the incentive or reward that a person dangles in front of prospects to motivate them to respond to his or her mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60% off the newsstand...
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