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286 Resources for

Direct Marketing

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Did you mean Direct Marketing Association (201 results)

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Seattle Direct Marketing Association April 2nd Event at Hotel Monaco to Feature Ron Jacobs, Author of Successful Direct Marketing Methods: Industry Expert to Discuss the Expanding Objectives of Direct Marketing in the Digital Age; Tags: direct marketing, Direct Marketing Association; Research articles 2008-03-26
Jingwei International Selected by Best Buy China for Multi Year Direct Marketing Contract: - Jingwei to Provide Direct Marketing Services throughout China -; Tags: Best Buy Co. Inc., direct marketing; Research articles 2008-06-09
Steve Gal: Preventing Unsolicited Marketing: In ten years as a technology entrepreneur, Steven Gal has become an established expert in identity management and information privacy. Now Chairman and CEO of ProQuo, Gal describes how his company can help protect the identities of consumers while bringing in revenue from direct marketers in the process.; Tags: identity management, ProQuo, privacy, Steve Gal, Security, Information Privacy, Entrepreneurship, Authentication/Encryption, direct marketing; Videos 2008-03-08
Marketing SWOT Analysis Software: After generating nearly 2 billion dollars in direct marketing revenues, the experience taught us many techniques and means of analyzing motivational triggers when doing direct marketing. Doing consistently powerful direct marketing takes discipline, and hard work. We continually found ourselves "Starting our thinking process from scratch" every time we began...; Tags: Direct Marketing, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2007-12-01
Developing Positive Interactions Through Real-Time Decisioning: The traditional role of direct marketing was to push messages onto consumers, but digital has torn this obsolete script up forever. The explosion in internet usage and the continued proliferation of digital channels like email and Short Message Service SMS were heralded as a godsend for marketers. Faced with growing...; Tags: Channel, Direct Marketing, iMedia Communications, Sales Channel, Advertising & Promotion, Marketing Research, Internet, Sales, Marketing; White papers 2007-10-23

Direct Marketing Analysis: Use this template to run the numbers on a direct marketing campaign. It includes a breakdown of gross margin of the product being sold, the cost of the direct mail piece, and an analysis of the profit. For some mailings, you may know the total cost of each mail unit...; Tags: Marketing, Sales, Marketing Research, Advertising & Promotion, Sales Channel, Cell, Breakdown, Direct Marketing; Tools & templates 2007-09-01
Staring Into the List-Buying Abyss: Ever flown through an online questionnaire to secure your free subscription to an industry publication? Ever wondered how few of the overall population that fills those out actually puts much time into honestly / accurately supplying their info about their personal purchasing power w/in their organization? I personally...; Tags: Travis Van, Industry, Direct Marketing, industry publication, E-mail; Blog posts 2007-08-15
Top Direct Marketing Companies to Be Honored at New England Direct Marketing Association's Annual Dinner; Direct Marketing Legend Denny Hatch to Keynote Dinner: WELLESLEY, Mass. -- The New England Direct Marketing Association NEDMA will honor the best in direct marketing at its annual awards dinner on Wednesday, June 14 at Bentley College's LaCava Center in Waltham, MA. The pinnacle event of NEDMA's 44th annual conference and exposition will be keynoted by direct marketing...; Tags: direct marketing, Direct Marketing Association; Research articles 2006-06-05
Charter Communications and Wilen Media Announce Direct Marketing Agreement: Unique, specially-designed processes and systems maximize efficiencies and speed-to-market, improving competitive response capabilities; Tags: Charter Communications Inc., direct marketing; Research articles 2008-04-21
3 Direct Marketing Myths That Are Killing Your Results: Echelon Targeting Releases New White Paper: Because direct marketing practitioners live and die by measuring what went right and wrong, Echelon Targeting, a division of IXI Corporation, has published a white paper that explores three myths of direct marketing, explains the realities -- and offers alternatives for marketers who are serious about reaching their best prospects.; Tags: direct marketing, Echelon; Research articles 2006-03-08
Ogilvyone expand offering.: Nov 09, 2006 (Ad News - ABIX via COMTEX) -- Direct marketing agency Ogilvyone has acquired a new marketing tool. The new software, provided by SAS Australia, is a database system with direct marketing and customer relationship management capabilitie Nov 09, 2006 (Ad News -...; Tags: database, direct marketing, SAS Institute; Research articles 2006-11-09
Overcome Rising Postal Rates: 5 Ways Email Adds to Direct Marketing Success: On May 4, 2006 the U.S. Postal Service announced a rate case filing with the Postal Rate Commission. Should this filing be granted, standard postage costs will increase 9 percent, the second increase in just 5 months. In addition, many industry experts expect to see larger rate increases consistent with...; Tags: E-mail, Sales, Marketing, Online Communications, Marketing Research, Advertising & Promotion, Sales Channel, Direct Marketing; White papers 2006-06-14
Xerox Teams up with Top Direct Marketing Executives to Discuss Effective Digital Campaigns at DMA Conference: ROCHESTER, N.Y. -- Xerox Corporation (NYSE: XRX) is making noise at this year's Direct Marketing Association annual conference and exhibition. It won't be the standard sound of Xerox digital presses in the booth. Instead, the chatter comes from 16 leaders in the direct marketing industry, who have a thing or...; Tags: direct marketing, Xerox Corp.; Research articles 2007-10-10
High Performance Marketing: How to Deal With Direct Marketing's Evolving Challenges and Not Burn Out Your IT Department: Today, the direct marketing discipline must deal with new challenges including email and Web channels, real-time marketing, decentralized organization structures and customer dialogue demands. Addressing these challenges causes an explosion of IT demands as new data needs and the complexity of data structure and integration required are addressed. This paper...; Tags: Management, Marketing, Sales, Strategy, Marketing Research, Advertising & Promotion, Sales Channel, High-performance, Challenge, Information Technology, Direct Marketing; White papers 2006-05-11
Financial Consultant Jobs: Where To Look - Traditional, Online, And Direct Marketing Options: Finding the job of your dreams is not an easy task, especially if you are not sure where to look. In nowadays' market there are literally thousands of legitimate places that a person can post their resume, read want ads, or market their services, however, there are also thousands of...; Tags: Job, Direct Marketing, Consultant, Financial, Associated Content, Recruitment & Selection, Human Resources, Workforce Management; White papers 2006-04-17
An Economic Approach to the Regulation of Direct Marketing: This paper demonstrates how economic social welfare analysis can provide guidance to policymakers who are considering whether to regulate direct marketing in various media, and what forms of regulations are most effective. The key factors that determine where the problem is likely to be greatest are identified and analyzed to...; Tags: Sales, Marketing, Marketing Research, Advertising & Promotion, Sales Channel, Regulation, Direct Marketing; White papers 2006-04-06
Indirect.(Direct & Database)(Yankelovich launches Y*Base)(Equifax acquires Austin-Tetra)(direct marketing staffing plans): DM hiring report: a mixed bag DM hiring report: a mixed bag; Tags: database, direct marketing, Equifax, staffing; Research articles 2006-11-13
Three Direct Marketing Myths That Are Killing Your Results: Echelon Targeting Releases New White Paper: Because direct marketing practitioners live and die by measuring what went right and wrong, Echelon Targeting, a division of IXI Corporation, has published a white paper that explores three myths of direct marketing, explains the realities - and offers alternatives for marketers who are serious about reaching their best prospects.; Tags: Advertising & Promotion, Marketing Research, Sales, Marketing, Direct Marketing Association, Echelon, Direct Marketing, Sales Channel; White papers 2006-03-13
2006 Insurance Direct Marketing Challenges and How to Manage Them: Ask any marketing executive and they will attest that marketing, and direct marketing in particular, is getting tougher. The task of generating and acceptable Return On Marketing Investment ROMI is becoming increasingly more difficult. In insurance direct marketing vernacular, T/MC Ratios are declining to unacceptable levels. Generally speaking, deteriorating T/MC...; Tags: Marketing, Sales, Advertising & Promotion, Sales Channel, Marketing Research, Insurance, Direct Marketing; White papers 2006-03-02
Direct Marketing Printing: Making It Personal: The first rule in marketing is getting the potential customer's attention. This has always been a challenge, but due to the vast amounts of commercial information potential customers are confronted with, never more greater than today. The latest direct marketing printing technologies have become capital by helping to seize the...; Tags: Direct Marketing, Advertising & Promotion, Marketing Research, Sales, Marketing, Sales Channel; White papers 2006-03-01