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Richard Bronshvag: Make an Emotional Connection with Customers
What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...
Tags: advertisement, brand, strategy
Videos 2007-09-21

Additional Resources

Madison revamps TIF policy
Madison soon could change how it doles out tax-incremental finance money. Developers hope it doesn't make an already difficult process even worse, while city officials hope it puts them back in the driver's seat. "It is already exceedingly difficult to get development here,"...
Articles 2008-06-24
Mexico radio show lends an ear, advice to listeners in debt
MEXICO CITY -- Luz Maria Vega was drowning in debt. The bank was raising her credit card rate. Her only hope: radio host David Paramo, the wheeling-dealing savior of Mexico's growing number of credit card addicts. Paramo not only doles out advice on his radio show...
Articles 2008-06-23
A Moral Climate: the Ethics of Global Warming
A Moral Climate: the Ethics of Global Warming. By Michael S. Northcott. London, UK: Darton, Longman & Todd, 2007. Pp. xv + 336. Paper, $18.60. In this impressive work, Michael Northcott skillfully weaves together insights from climate science, global politics, economics, biblical interpretation, and environmental ethics to paint...
Articles 2008-06-22
Slattery making gains in race
By Tim Carpenter THE CAPITAL-JOURNAL The June shift is like an October surprise to U.S. Senate candidate Jim Slattery. A series of new polls indicate momentum in the likely general election contest between Slattery and incumbent Republican Sen. Pat Roberts may...
Articles 2008-06-22
Slattery making gains in race
By Tim Carpenter THE CAPITAL-JOURNAL The June shift is like an October surprise to U.S. Senate candidate Jim Slattery. A series of new polls indicate momentum in the likely general election contest between Slattery and incumbent Republican Sen. Pat Roberts may...
Articles 2008-06-22
The game's up for England. They are second rate and a total
THE ENGLISH kid ourselves we care, that football stirs something deep in our soul. We pretend that England's absence from Euro 2008 is a national calamity. We ignore the posing and the petulance, buy into the pretence that somehow it matters. ...
Articles 2008-06-22
The game's up for England. We are second rate and a total
WE KID ourselves we care, that football stirs something deep in our soul. We pretend that England's absence from Euro 2008 is a national calamity. We ignore the posing and the petulance, buy into the pretence that somehow it matters. ...
Articles 2008-06-22
GLOBAL WARNING
The last time I played rugby, I was sent off for reading on the field. It was my small satirical protest against the supposition that my character would be much improved by having my knees dragged along icy ground, or my hand trodden into the mud by boys...
Articles 2008-06-21
Black music serves to soothe the soul
If I had two loaves of bread, I would sell one of them and buy white hyacinths for my soul, wrote author Elbert Hubbard (1856-1915), perhaps reflecting the sentiment of 13th century Persian poet Muslihuddin Sadi, who urged his readers to "sell one, and with the dole buy hyacinths to...
Articles 2008-06-20
Schools developing performance-based compensation plans
Across the state, school districts are developing their own unique plans to distribute legislative funding based on how well educators are doing their jobs. Many of the performance-based compensation plans are a mix of elements, such as test data and teacher assessments. Some districts...
Articles 2008-06-19
You cannot be serious!
Britain is set to win a singles title at Wimbledon - no, it's not a joke, but the idea behind Lloyd Evans's new play. He reveals what inspired him I'm not what you'd call a tennis fanatic but during my childhood the sport was an inescapable fact...
Articles 2008-06-19
Visit to WWII memorial leaves lasting impression
I noticed Bob Dole was greeting World War II veterans flown in by the Honor Flight Network at the National WWII Memorial -- what a tribute ("Bob Dole as tour guide," News, June 12). The photo brought back beautiful memories of the visit with my father and brother...
Articles 2008-06-19
Jordan District eyes performance-based compensation plan
SANDY -- Jordan School District, like many districts around the state, is examining the pros and cons of the Legislature's directive to implement a one-time performance-based compensation plan for educators. Jordan School Board members voted 5-2 to approve its district's plan during its regular meeting Tuesday night....
Articles 2008-06-18
Dole
[ILLUSTRATION OMITTED] New Dole Smoothie Starters offer no-fuss way to expand your beverage menu. Available in Mixed Berry, Strawberry Banana and Mango Peach flavors. For more information call (800) 723-9868 or visit online at www.dolefoodservice.com...
Articles 2008-06-16
Dole Fresh Vegetables toExpand Its Use Of iGPS Pallets
FOOD AND BEVERAGE CLOSE-UP-10 June 2008-Dole Fresh Vegetables toExpand Its Use Of iGPS PalletsC2008 - CloseUpMedia - newsdesk@closeupmedia.com Intelligent Global Pooling Systems announced that Dole Fresh Vegetables has completed testing and will begin expanding use of iGPS pallets. Dole has also completed testing of iGPS plastic...
Articles 2008-06-10
Dole Food Company
[ILLUSTRATION OMITTED] Through June 30, 2008, Dole is offering foodservice operators attractive incentives, including a free case with an order of at least two cases of Dole products. For more information call (800) 723-9868 or visit online at www.dolefoodservice.com...
Articles 2008-06-09
You bet I'm upset, but I'll work on a building site again to make
WHEN he got the call telling him he'd landed the part of Coronation Street bookie Dan Mason, Matthew Crompton was labouring on a building site. Matthew, 36, who'd previously appeared on The Bill and Brookside, was delighted to ditch his hard hat and boots for the...
Articles 2008-06-08
Dole Food Company, Inc. Announces World Environment Day Tree-Planting and Climate Change Awareness Campaign
WESTLAKE VILLAGE, Calif. -- Dole Food Company, Inc. and its operating divisions in Latin America celebrated World Environment Day yesterday by organizing tree-planting events and environmental awareness campaigns with communities, employees and local officials to motivate participants to work toward environmental protection and mitigation of climate change. Jonathan...
Articles 2008-06-06
iGPS Announces Dole Fresh Vegetables has Successfully Completed Testing
RPCs ALSO FOUND TO RIDE WELL ON RFID/BAR CODE ENABLED iGPS PLASTIC PALLETS ORLANDO, Fla., June 6 /PRNewswire/ -- Intelligent Global Pooling Systems iGPS Company LLC, today announced that, Dole Fresh Vegetables has successfully completed testing and will begin expanding use of iGPS pallets. Dole...
Articles 2008-06-06
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