DoubleClick Inc.

doubleclick inc. - All News and Analysis

• Google to serve up ads for NBC's online Olympics coverage

  - 2008-08-05

  SAN FRANCISCO AFP — Google on Tuesday announced that freshly-acquired DoubleClick will be used to weave video ads into NBC's online coverage of the Olympics in Beijing. The advertising coup stems from DoubleClick technology newly adapted to work with Silverlight 2 video platform software made by Microsoft, an arch-rival...

  Tags: advertisement, DoubleClick Inc., Google Inc., MARKETING, NBC, video

• SHOP.COM Chooses DOUBLECLICK Solutions

  - 2008-06-11

  Complete Integration of DoubleClick's Revenue Center Platform Will Benefit SHOP.COM's Merchant and Brand Advertisers and Power SHOP.COM's Merchandising Programs

  Tags: DoubleClick Inc.

• CreditCards.com Launches Affiliate Program with DoubleClick Performics

  - 2008-06-05

  AUSTIN, Texas -- CreditCards.com, the leading online credit card comparison marketplace, today announced an affiliate marketing program with DoubleClick Performics, the performance marketing division of DoubleClick Inc., that will help consumers find a wide range of credit card choices on the Internet.

  Tags: credit card, DoubleClick Inc.

• Trendlines: New, Hot, Unexpected

  - 2008-04-29

  Google Gears Up Privacy Push Google is working with other companies to push consumer privacy legislation in the U.S. Congress and will work with the Federal Trade Commission to fine-tune online advertising principles that the agency proposed in December, say the company's top privacy executives. Google...

  Tags: DoubleClick Inc., FTC, Google Inc., physician, privacy, SECURITY

• Google's Ranks Grow Faster Than Its Revenues

  BNET - 2008-04-17

  A year ago, Google announced to much fanfare it would buy DoubleClick for $3.1 billion. A month ago, Google said it would lay off workers in the target company who overlapped with its own staff. True to its word, Google reported Thursday it had laid off 10 percent of DoubleClick's...

  Tags: Revenue, Google Inc., DoubleClick Inc., Recruitment & Selection, Operational Accounting, Human Resources, Workforce Management, Finance, Kevin Kelleher

• DoubleClick Performics Survey Finds 60 Percent of Online Consumers Consider Environmental Consciousness an Important Company Trait

  - 2008-04-08

  CHICAGO -- DoubleClick Performics (www.performics.com), the performance marketing division of DoubleClick Inc., today announced the results of a survey gauging online consumer behavior and attitudes regarding "green" marketing.

  Tags: DoubleClick Inc., survey

• INTERNET : COMMISSION CLEARS GOOGLE-DOUBLECLICK MERGER.

  - 2008-04-07

  The proposed acquisition by the US search engine Google Inc of the online advertising technology firm DoubleClick also American - at a cost of 3.1 billion - was authorised by the European Commission, on 11 March. The detailed investigation into the deal, opened by the EU ...

  Tags: commission, DoubleClick Inc., European Commission, FINANCE, Google Inc., Internet, Investment, merger, SALES

• Acacia Subsidiary Enters into Settlement with DoubleClick

  - 2008-04-01

  NEWPORT BEACH, Calif. -- Acacia Research Corporation (NASDAQ:ACTG) announced today that its wholly owned subsidiary, InternetAd Systems, LLC, has entered into a settlement and patent license agreement with DoubleClick Inc. ABOUT ACACIA RESEARCH CORPORATION Acacia Research's subsidiaries develop, acquire, and license patented technologies. Acacia Research's subsidiaries control 91...

  Tags: Acacia Research, DoubleClick Inc., Litigation

• Search marketing's no place for a search engine, Google; on search marketing.(Digital)(DoubleClick Inc.)(Viewpoint essay)

  - 2008-03-31

  Byline: Danny Sullivan Byline: Danny Sullivan

  Tags: DoubleClick Inc., Google Inc., marketing, search engine

• DoubleClick Launches Widget Advertising Through Rich Media

  - 2008-03-17

  Widget Ads Provide Media and Creative Agencies with Virality, Content Delivery and Consumer Behavior Metrics

  Tags: DoubleClick Inc., rich media

• Google Closes DoubleClick Deal, Hints of Layoffs

  BNET - 2008-03-12

  Nearly a year after the deal was announced, Google said Wednesday it's finally closing its $3.1 billion purchase of DoubleClick. The official announcement came shortly after foot-dragging European regulators finally approved the acquisition. Google has surely been working on integrating DoubleClick's technology, which is focused on the...

  Tags: Human Resources, Workforce Management, DoubleClick Inc., Layoff, Google Inc., Kevin Kelleher

• Google Closes Acquisition of DoubleClick

  - 2008-03-11

  MOUNTAIN VIEW, Calif. -- Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies.

  Tags: acquisition, DoubleClick Inc., Google Inc.

• Mergers: European Commission Clears Proposed Acquisition Of DoubleClick By Google

  - 2008-03-11

  WASHINGTON -- The European Commission has cleared the proposed acquisition of the online advertising technology company DoubleClick by Google. The Commission's in-depth investigation, opened in November 2007, concluded that the transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising...

  Tags: DoubleClick Inc., European Commission, Google Inc., merger, online advertising

• DoubleClick Unveils Plans for New Publisher Solution to Address Media Fragmentation

  - 2008-03-05

  Solution will give Publishers New Ways to Expand Inventory, Extend Reach and Grow Revenue

  Tags: DoubleClick Inc.

• DoubleClick Enhances Revenue Center with Significant Product Advancements

  - 2008-03-04

  Publishers Benefit from Strengthened Workflow Management and Increased Forecasting Capabilities

  Tags: DoubleClick Inc.

• DoubleClick Brings High Definition to Rich Media Online Ad Campaigns Using Latest Adobe Technology

  - 2008-02-27

  Epson First to Implement HD Video in "Epsonality" Online Display Advertising Campaign

  Tags: Adobe Systems Inc., DoubleClick Inc., rich media

• DoubleClick Performics Embarks on a Multi-Faceted Research Initiative to Provide Insight on Consumer Engagement with Online Promotions

  - 2008-02-25

  Phase one reports affiliate publisher perspectives on advertiser promotions

  Tags: DoubleClick Inc.

• DoubleClick Performics Releases Valentine's Day Gift Shopping Data

  - 2008-02-07

  Men spend more, use the Internet more and find Valentine's Day gift purchasing more challenging than their female counterparts

  Tags: DoubleClick Inc.

• Internet privacy concerns cause very public row in Brussels

  - 2008-01-23

  BRUSSELS AFP — Cyber big brothers or friendly providers of targeted information? European parliamentarians have found themselves at odds with Internet giants such as Google on the thorny issue of online privacy. Google criticised MEPs and rights advocates this week for seeking to have competition authorities consider the privacy...

  Tags: DoubleClick Inc., European Parliament, Google Inc., INTERNET, privacy, SECURITY

• Some see conflicts in Google-DoubleClick deal.(News)

  - 2008-01-14

  Byline: MATTHEW SCHWARTZ Byline: MATTHEW SCHWARTZ

  Tags: DoubleClick Inc., Google Inc.