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Informative Marketing: Equal Parts Technology, Publishing & Customer Respect
Informative Marketing began as an opportunity to be met. Most marketers viewed online marketing as a cheap alternative to direct mail. Customers, on the other hand, viewed emails and banners as unwelcome intrusions into their new personal space: the Internet. It is the combination of frustrated marketers and annoyed customers...
Tags: iMakeNews, E-newsletter, Marketing Research, Marketing
White papers 2003-01-01
IMN Premieres Podcasting as an Enhancement to Its E-Newsletter Service at Ad:Tech
IMN, a leading e-communications service provider, has expanded its Web-based e-newsletter service to capitalize on the new power of podcasting. Marketers can now add their pre-produced podcasts to their e-newsletters as easily as they insert written content, graphics, or pictures, publishing the audio files with just a few mouse clicks....
Tags: Podcasting, iMakeNews, E-Newsletter, Podcasts, Internet
White papers 2005-11-07

Additional Resources

December Issue of LAX Connection E-Newsletter Available
The December issue of the LAX ConnectionE-newsletter is now available online at http://www.lawa.org/laxconnection.cfm . The newsletter provides informationand news about Los Angeles International Airport LAX passenger servicesand new air service to the public and the travel-tourism industry. This month's issue features news about the Jan. 1 increase in LAX...
Articles 2008-12-31
Winter Issue of "LAXpectations" E-Newsletter Available
The winter issue of LAXpectations - BetterTravel Ahead e-newsletter is now available online http://www.lawa.org/welcomeLAX.cfm?id=502 . The newsletter updates readerson new developments and the status of the multi-billion-dollar capitalimprovement program at Los Angeles International Airport LAX. The current issue highlights: -- Vision deigns unveiled for Midfield Concourse and Tom Bradley...
Articles 2008-12-22
ScienceFirst Launch
CEDAR KNOLLS, N.J., Dec. 19 /PRNewswire/ -- ScienceFirst is pleased to announce the launch of its redesigned Web site. The new Web site supports ScienceFirst's growing business and expert services, and contains special features, including an eNewsletter, employment opportunities, and work experience with notable clientele. ...
Articles 2008-12-19
Contrary to Grim Predictions, Custom Media Companies Saw Healthy Growth in 2008 with Plans for More in 2009
- King Fish Media and Others Find Continued Success with New Media Model SALEM, Mass., Dec. 18 /PRNewswire/ -- 2008 may have been marked by dark stories about the demise of many media channels, but reports of the industry's death have been greatly exaggerated. Yes, traditional...
Articles 2008-12-18
Magazine launches www.NorthWesternFinancialReview.com
A new web site is now adding more value to NorthWestern Financial Review subscriptions. The regional magazine launched a new web site on Dec. 1 at www. North WesternFinancialReview.com. The magazine also began publishing a weekly e-newsletter on Thursday afternoons. NorthWestern Financial Review, which has been a leader among...
Articles 2008-12-15
OpenSkies announces promotion on fares from New York
AIRLINE INDUSTRY INFORMATION-C1997-2008 M2 COMMUNICATIONS LTD OpenSkies, a premium transatlantic airline backed by British Airways, has announced that it is offering a saving of USD250 on future premium round-trip flights between New York and Paris or New York and Amsterdam. Between 10 December 2008 and 5...
Articles 2008-12-11
The Holidays Come Early with OpenSkies
OpenSkies Offers Instant $250 Savings on Premium Flights Between New York-Paris and New York-Amsterdam NEW YORK, Dec. 10 /PRNewswire/ -- The holidays are still weeks away, but OpenSkies is already getting into the spirit of the season by giving travelers an early holiday gift: $250 towards a...
Articles 2008-12-10
New Website to Help Hospitals Deal With CMS Recovery Audit Contractors
An Internet portal designed to provide hospitalsand health systems with a single source for the latest news andinformation, on The Centers for Medicare & Medicaid Services CMS RecoveryAuditor Contractor RAC program, is rolling out this week at www.racmonitor.com . A special feature of racmonitor.com is the publication of a bi-weeklye-newsletter,...
Articles 2008-12-04
A different take on the Web.
By Jonathan Sweet, Senior Editor Steve Gray Renovations has an award-winning Web site and e-newsletter that goes out to past clients, but wanted a way to reach new customers. The Indianapolis remodeler now reaches its target audience (home-owners with...
Articles 2008-12-04
News to Use.(Donatella Arpaia )(Brief article)
By Christine LaFave, Associate Editor New York restaurateur Donatella Arpaia wins over guests who join the e-mail lists for her restaurants Anthos, Mia Dona and Kefi by making sure that e-newsletters aren't just advertisements. To draw in readers, the quarterly newsletters include profiles...
Articles 2008-12-04
Reach Out and E-Mail Someone.(Brief article)
By Christine LaFave, Associate Editor Electronic communications only work if customers find and read them. Because online audiences often breeze in and out of such content, the objective is to keep messages short, sweet and to the point, says Patty Pleuss, vice president...
Articles 2008-12-04
MD&DI Wins National Gold Azbee Award From ASBPE for 'Neurotechnology Article'
Medical Device & DiagnosticIndustry (MD&DI), a Canon Communications publication, and SherrieConroy, Editor-in-Chief, were recently honored with a prestigious NationalGold Azbee award for Best Feature Article in 2007 by the American Societyof Business Publication Editors (A.S.B.P.E). The winning article,"Neurotechnology Offers Relief and Recovery," written by Conroy, waspublished in the...
Articles 2008-12-01
We gotta talk: new eNewsletter makes it easier for industry to communicate
Any organization that does not offer value to the marketplace in which t exists will wither and die. Trade associations such as NRHA are no different. Where's the Value? Why do retailers join NRHA? Why do manufacturers and wholesalers want to support NRHA? One...
Articles 2008-12-01
Water-Wise Tip
Everyone is aware that California is in the midst of a drought. Reservoirs are at record low levels and this fall has been considerably dryer than normal. Snow fall in the Sierra this winter will determine whether we go into a deeper drought. Stay informed about the...
Articles 2008-11-28
FoodNetwork.com Delights the Sweet Tooth for Millions of Users with Popular 12 Days of Cookies E-newsletter Beginning December 1
Exclusive Recipes and Accompanying Videos from Top Food Network Stars NEW YORK -- On the first day of Christmas, my true love gave to meO cookies galore! This year FoodNetwork.com celebrates the return of its seasonal sensation, 12 Days of Cookies e-newsletter, with favorite recipes from its all-star...
Articles 2008-11-28
November Issue of LAX Connection E-Newsletter Available
The November issue of the LAX ConnectionE-newsletter is available online at http://www.lawa.org/laxconnection.cfm .The newsletter provides information and news about Los AngelesInternational Airport LAX passenger services and new air service to thepublic and the travel-tourism industry. This month's issue features news about the award-winning LAX FlyAwayservice, LAX Cell Phone Waiting...
Articles 2008-11-26
New Wright Group/McGraw-Hill Web Site Offers Robust E-Commerce Options, More User-Friendly Navigation
CHICAGO, Nov. 13 /PRNewswire/ -- Educators can now purchase Wright Group/McGraw-Hill products on the company's newly enhanced Web site at WrightGroup.com. Wright Group, a division of McGraw-Hill School Education Group, publishes core and supplemental literacy and mathematics programs for Grades Pre-K-8, including the popular Everyday MathematicsR program, Breakthrough to...
Articles 2008-11-13
New Jersey Law Journal and New Jersey State Bar Association Announce Print and Online Publishing Partnership
NEWARK, N.J. & NEW BRUNSWICK, N.J. -- The New Jersey Law Journal, an Incisive Media publication, and the New Jersey State Bar Association today announced a new, multilevel publishing partnership. As part of the alliance, which includes both print and online, Incisive Media has purchased certain assets and liabilities of...
Articles 2008-11-12
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