FULTON General Motors Corporation's "Employee Discount for Everyone" promotion brought a surge of new buyers into area dealerships. The campaign helped increase the automaker's U.S. sales for the month of June by 41 percent nationally, GM's best sales month in 19 years.To keep the momentum going, GM announced on July...
General Motors' Employee Discount Program, which lets consumers purchase GM vehicles at employee prices, is so popular that the automaker is extending the promotion through Labor Day. Aside from the deal, why is this program so popular?
DETROIT -- Ford Motor Co. jumped on the employee-discount bandwagon Tuesday, announcing it will join General Motors Corp. and Chrysler in allowing customers to buy vehicles at employee rates. Ford's decision follows a huge sales surge GM saw last month because of the heavily promoted discount, which drove...
General Motors has unveiled a new program that is going straight to the pockets of consumers -- The GM Employee Discount for Everyone. Steve Hill, who is responsible for planning GM's promotional activities and advertising, discusses how everyone can take advantage of great prices on GM vehicles.
DETROIT, United States AFP — Ford Motor Company said it would match rival General Motor's wildly successful "employee discount" incentive program while DaimlerChrysler said it will unveil its own discount deal by Wednesday. Ford said it would begin offering employee pricing to customers purchasing 2005 models on Wednesday. The...
FULTON - General Motors Corp. GM has extended its "Employee Discount for Everyone" promotion into a third month despite some dealers lacking inventory.The promotion was extended for the second time on Aug. 1, the day it was due to expire, and is now scheduled to conclude Sept. 6.GM launched the...
DETROIT -- October auto sales fell to their lowest point in seven years, down 14% from last year, as the industry continued dealing with a hangover from this summer's employee-discount incentives. General Motors, which instigated employee prices in June, saw sales fall 25.9% in October. Trucks and SUVs, which...
DETROIT -- After two months of brisk sales, General Motors Corp. will end its popular employee-discount program on Monday and try to wean customers from incentives as its 2006 models hit showrooms. The employee-discount plan, which allows customers to buy GM vehicles at the price employees pay, has...
CHICAGO AFP — General Motors has extended the wildly popular employee discount program that helped its sales accelerate by 41 percent in June. Rival automakers Ford Motor Company and DaimlerChrysler, which had not matched the discounts in June, are expected to announce new incentive programs shortly. The world's...
As the summer of employee-discount pricing nears a lose, Chris Piteo likes to call it an historic event. "It had never been done before." But in the hyper-competitive world of auto sales, where no popular trend is unfollowed, employee pricing has become the latest marketing rage, as Ford and Chrysler...
Byline: Anjali Fluker, Brent Snavely General Motors Corp.'s Employee Discount for Everyone program has helped to boost June sales at local dealerships - a pleasant surprise to many who thought most customers already had an employee discount " Byline: Anjali Fluker, Brent Snavely...
Byline: Jean Halliday Detroit carmakers' pricing deals this summer, fueled by General Motors Corp.'s employee discounts, created a frenzy of online activity. The online market share of the entire automaker category jumped by 9% in June, 13% in July and 9% in August compared...
Tyler Savery submits: General Motors GM has announced that all 2008 and some 2009 vehicles will be available to everyday consumers for the employee discount. The Employee Discount promotion started in 2005 and boosted GM’s sales in a big way. Other auto makers have offered similar promotions as well...
The auto industry, propelled by the Big 3's "employee-discount-for-all" sales promotions, rolled in July to its best single month of sales in history. Ford Motor and DaimlerChrysler's Chrysler Group showed some of the biggest gains, up 28.5% and 25.1%, respectively, compared with the same month last year, Autodata said....
CHICAGO AFP — DaimlerChrysler turned the heat up on the US automobile price war by offering customers cash back on top of employee discount pricing for their domestic Chrysler Group vehicles. General Motors saw sales jump 41 per cent in June after it offered customers its catch-phrase "you pay...
DETROIT -- General Motors Corp. dropped its popular employee- discount plan Monday in a signal that the era of big incentives could be ending. Ford Motor Co. said it will continue employee pricing for another month but also will try to cut back on incentives for 2006 models. ...
