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Samuel Albis: Communicating With Cultural Relevance
Samuel Albis is a Creative Partner and founder of The Yellow Butterfly Project, a creative shop in the ad world that targets the Hispanic market. With over 15 years experience in advertising in the United States and his native Columbia, Albis offers his expert views on what reaches (and...
Tags: advertisement, agency
Videos 2007-12-19

Additional Resources

In a meeting with Hispanic leaders, McCain said he would try as president to get an immigration overhaul through Congress
In a meeting with Hispanic leaders, McCain said he would try as president to get an immigration overhaul through Congress. Some restrictionists were unduly alarmed when they heard this report. But there is nothing new here. McCain has never backed off his support for legalizing illegal immigrants. He has also...
Articles 2008-07-14
Business Wire Announces Debut of LatinoWire, Featuring an Exclusive Distribution Relationship with impreMedia, the Number One Online and Print Hispanic News and Information Company in the United States
NEW YORK -- Business Wire today announced the launch of LatinoWire, a multi-channel platform, designed to reach the fast-growing and influential Hispanic market, anchored by an exclusive distribution relationship with impreMedia, the No. 1 Hispanic news and information company in the United States in online and print. LatinoWire's...
Articles 2008-07-09
New ETS Report Offers Highlights From Achievement Gap Symposium
The summer issue of ETS Policy Notes, apublication of Educational Testing Service's Policy Information Center,presents highlights from the January 2008 symposium, "AddressingAchievement Gaps: The Language Acquisition and Educational Achievement ofEnglish-Language Learners." Co-sponsored by the National Council of La Raza NCLR, the largestnational Hispanic civil rights and advocacy organization in the...
Articles 2008-07-09
Candidates woo Hispanic group as push for Latino vote intensifies
WASHINGTON -- Barack Obama and John McCain touted their respective tax plans to a key Hispanic group Tuesday, arguing that their different approaches to the economy would benefit all Americans. Their speeches before the League of United Latin American Citizens LULAC, the nation's oldest Hispanic advocacy organization, were...
Articles 2008-07-09
ExxonMobil and Hispanic Heritage Foundation Names National Winner of Hispanic Heritage Youth Award in Engineering and Mathematics
Awards National Recipient with Educational Grant KANSAS CITY, Mo. -- ExxonMobil and the Hispanic Heritage Foundation named Cynthia Reyna, a graduating student of Charles H. Milby High School in Houston, TX, as the national winner of the 2008 Hispanic Heritage Youth Awards in Engineering and Mathematics, an award...
Articles 2008-07-09
Hispanic Heritage Foundation and Staples Foundation for Learning Announce Continued Collaboration and Recognition of Teachers
Staples Foundation for Learning Demonstrates Ongoing Support of Educational Leaders Making a Difference in the Latino Community WASHINGTON -- The Hispanic Heritage Foundation HHF, a national non-profit organization that identifies, inspires, promotes and prepares Latino leaders in the community, classroom and workforce, today announced the renewal of a...
Articles 2008-07-09
Fotolog in Twenty-Five Cross-Promotional Deals with US-Based Hispanic Media
World's Largest Photo-Blogging Site and Top 10 Most-Active Social Network Expands Hispanic Market Leadership NEW YORK, July 8 /PRNewswire/ -- Fotolog (http://www.fotolog.com/), the world's largest photo-blogging website and the 4th most-active social network(1), announced today a series of cross-promotional deals with Hispanic media based in the United...
Articles 2008-07-08
Wells Fargo and USHCC Accepting Applications for Hispanic Entrepreneur Awards
Wells Fargo, America's #1 Small Business Lender, Sponsors Two Awards With the USHCC Recognizing Latino Business Owners; Applications Due July 21, 2008 SAN FRANCISCO -- Demonstrating its commitment to Latino business owners nationwide, Wells Fargo (NYSE:WFC) announces the second annual Wells Fargo/United States Hispanic Chamber of Commerce USHCC...
Articles 2008-07-08
The League of United Latin American Citizens Teams with the National Hispanic Business Information Clearinghouse
LULAC adds NHBIC's Bilingual Business Resources to Web Site WASHINGTON, July 8 /PRNewswire/ -- Finding bilingual information on starting and running a business just got easier thanks to a new partnership between the League of United Latin American Citizens and the National Hispanic Business Information Clearinghouse. ...
Articles 2008-07-08
E-Myth Worldwide Announces Business Success Education Programs for Hispanic Entrepreneurs
SANTA ROSA, Calif., July 8 /PRNewswire/ -- E-Myth WorldwideTM, (http://www.e-myth.com/) the leader in online business success education, has launched E-Myth SpanishTM (http://es.e-myth.com/) to support the business development efforts of Spanish-speaking small business owners. Designed for the increasing number of Spanish-speaking entrepreneurs world-wide, E-Myth Spanish will provide training in the...
Articles 2008-07-08
Letters: What high-school accomplishments deserve coverage?
RE THE LETTER from Johnny E. Odom Jr.: You're miffed because the media didn't feel that 103 black students graduating from a black high school was newsworthy. Why? Thousands of young men and women graduate from high school every June, and they don't have articles written about them unless...
Articles 2008-07-07
McDonald's® Funds $100,000 Scholarships to Four Hispanic Students
RMHCR/HACERR Awards More Than $17.9 Million in 23-year Commitment to Higher Education OAK BROOK, Ill., July 7 /PRNewswire/ -- McDonald's announced today the selection of four Hispanic high school seniors who will each receive a college scholarship of $100,000 to fulfill their college dreams. The students --...
Articles 2008-07-07
Butler Rubin Named "Law Firm Partner of the Year" by Chicago's Lawyers Lend-A-Hand to Youth Charitable Organization
CHICAGO -- Chicago's Sun-Times/Judge Marovitz Lawyers Lend-A-Hand to Youth Program ("Lawyers Lend-A-Hand to Youth") has named Butler Rubin as the recipient of the 2008 Law Firm Partner of the Year Award for its contributions to the Juan Diego Center, a Chicago-based social services agency that sponsors programs for disadvantaged Hispanic...
Articles 2008-07-07
Members named to state ethnic councils
New members of the state's ethnic advisory councils include Carlos Linares, former president of the Utah Hispanic Chamber of Commerce, and James Evans, chairman of the Salt Lake County Republican Party. The two are among appointments Gov. Jon Huntsman Jr. made recently to the Black and Hispanic...
Articles 2008-07-06
Great outdoors
The way we live now Brits have been going everywhere for ever. As explorers, then soldiers, colonial administrators, global corporate types and NGO types. And as tourists, poor and rich. The recent rich ones go to those beautifully re-worked princely hotels in India. Just enough Maharaja, but...
Articles 2008-07-05
Applaud those who graduated
Although it is troubling that the 2007 graduation rate for Hispanics was 72 percent in comparison to a 90 percent Caucasian graduation rate, let's not forget to celebrate the 72 percent who did graduate. Many achieved this milestone in their lives in spite of obstacles that seemed insurmountable. Also, it...
Articles 2008-07-04
Senator Calderon, Montebello Mayor & Mayor Pro-Tem, City Officials to Join Moen at July 8 Grand Opening of New Affordable Housing Development
Community Developed by Montebello Housing Development Corporation Benefits Hispanic Families MONTEBELLO, Calif. -- State Senator Ronaldo Calderon, Mayor William Molinari and Mayor Pro-Tem Rosemarie Vasquez of the City of Montebello and several Montebello City Council Representatives will join officials from the Montebello Housing Development Corporation and Moen Incorporated...
Articles 2008-07-03
McCain woos Catholic, Latino voters on Mexican visit
MEXICO CITY AFP — Republican presidential hopeful John McCain on Thursday visited the Basilica of Guadelupe, this country's most revered icon, a stop likely aimed at Roman Catholics and Mexican-Americans voters in the United States. A spokesman traveling with said the trip was meant to demonstrate the high...
Articles 2008-07-03
Hall of Fame Beverages, Inc. Announces the Addition of a New and Valuable Member of the Team
LOS ANGELES -- Hall of Fame Beverages, Inc. (Pink Sheets:HFBV) is proud to announce that Harold E. Reyes will be joining the HFBV Family as Vice President of Business Development for the Hispanic Market. Harold E. Reyes will direct and develop distribution, marketing, and advertising campaigns targeting the...
Articles 2008-07-03
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