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Honda Motor Sports

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Richard Bronshvag: Make an Emotional Connection with Customers: What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...; Tags: advertisement, brand, strategy; Videos 2007-09-21

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Qualifying times (2) - Nurburgring.: 1. Broc Parkes AUS Yamaha World Supersport YZF-R6 2mins 00.015 secs 2. Craig Jones GBR Parkalgar Racing Team Honda CBR600RR 2mins 00.473 secs 3. Joshua Brookes AUS Hannspree Stiggy Motors Honda CBR600RR 2mins o0.669 secs 4. Andrew Pitt AUS Hannspree Ten Kate Honda CBR600RR 2mins 00.727 secs 5. Mark Aitchison AUS Triumph Italia BE1 Racing 675 2mins 00.965 secs ...; Articles 2008-06-14
Honda Provides Aid to Victims of Sichuan Earthquake: Tokyo, Japan, May 15, 2008 - JCN Newswire - Honda Motor Co., Ltd. would like to express its deepest sympathy and condolences to the victims of the recent earthquake epicentered in the Sichuan province of China. In response to this tragedy, the Honda group companies will provide approximately JPY 115...; Articles 2008-05-15
Pilot comes in for a smooth landing: PALM SPRINGS, Calif. -- Honda's reconfigured the midsize, 2009 Pilot to look more beefy and chunky, like a truck, and less like a warmed-over van, and has enlarged it a bit to answer complaints about where to put two baby strollers, all those groceries and extra sports paraphernalia. ...; Articles 2008-05-09
US car sales shift gear: DETROIT, Michigan AFP — While April sales of new vehicles in the United States dropped to their lowest level since 1992, figures also show that US consumers are buying smaller cars with better fuel economy over trucks and sport utility vehicles. "Smaller vehicles are going over big," said...; Articles 2008-05-04

So long, SUV: high fuel prices fuel shift in US car sales: DETROIT, Michigan AFP — Automotive trends traditionally don't change nearly as fast as fashions in clothing or music. But as sales of new vehicles in April dropped to their lowest level since the 1992, raw numbers also indicated US consumers were -- at warp speed -- foregoing beloved...; Articles 2008-05-03
Fast track: racing merger revs up Honda's local facility: [ILLUSTRATION OMITTED] WHEN the final race car crosses the finish line this weekend at the Toyota Grand Prix in Long Beach, it will mark the beginning of a new era in Indy auto racing--and a lucrative opportunity for one Los Angeles County engine builder. The nation's...; Articles 2008-04-14
Sports in Brief: Edwards collects 3d Sprint Cup win: Carl Edwards ran away with yesterday's race at Texas Motor Speedway in Fort Worth for his third NASCAR Sprint Cup win of the season. Edwards held off Jimmie Johnson on a two-lap overtime sprint to the finish. Kyle Busch, winner of the Nationwide Series race Saturday, was third. Elsewhere:...; Articles 2008-04-07
Sports on radio, TV: Television ARENA FOOTBALL Rush at Predators, ESPN2, noon BOWLING Denny's All-American High School Championship, ESPN, 11 a.m. GOLF Open de Portugal, GOLF, 8 a.m. Champions: Cap Cana Championship, GOLF,...; Articles 2008-04-06
Weak economy pushes auto sales off a cliff: WASHINGTON AFP — The troubled US economy weighed down auto sales in March as skittish consumers cut back on purchases, especially of big luxury cars and trucks, sales reports showed Tuesday. General Motors reported a 13 percent slide from a year ago in US sales as production fell...; Articles 2008-04-01
STR/Force India row to be resolved out of court?: Scuderia Toro Rosso looks to be on the point of drawing a line under its long-running row with Formula 1 rival Force India over the subject of customer cars. Force India is pursuing both Red Bull's junior team and Honda satellite outfit Super Aguri in a Swiss arbitration...; Articles 2008-03-28
MazdaSpeed revs up racing accessory sales.(News)(Mazda Motor Corp.)(Financial report): Byline: Mark Rechtin Mazda avoids the big-time, big-expense world of Formula One and NASCAR racing. Instead, it focuses on grass-roots-level competition in the Sports Car Club of America, and the effort is paying off. Mazda accounts for half the cars...; Articles 2008-03-24
US auto sales fall amid economic woes: CHICAGO AFP — US consumers shied away from auto dealerships in February amid rising economic uncertainty which cut deeply into the sales of both the Big Three US automakers and popular Japanese rival Toyota. Those who did make it into the showroom often sought more fuel-efficient options as...; Articles 2008-03-03
Honda Launches the New DN-01 Large Sports Cruiser with Innovative Automatic Human-Friendly Transmission: Tokyo, Japan, Feb 28, 2008 - JCN Newswire - Honda Motor, Co., Ltd. announced that sales of the DN-01 large sports cruiser will begin in Japan on Friday, March 7. The unique, low-styling body features a liquid-cooled four-stroke 680 cc OHC V-twin engine that resonates power and a new automatic...; Articles 2008-02-28
Honda Announces 2008 Motor Sports Highlights: Tokyo, Japan, Feb 21, 2008 - JCN Newswire - Honda Motor Co., Ltd. announced the key features of its 2008 motor sports program including its motor sports strategy, and initiatives to cultivate new talent to claim the podium at world-class racing events and expand the popularity of motor sports, as...; Articles 2008-02-22
WSS: Jones and Parkalgar ready for battle.: Jones finished fifth in the hotly contested World Supersport Championship in 2007 and is a definite title contender this year after securing Factory Honda support and the backing of Parkalgar, the futuristic motor-sport circuit under construction in Portimao in Portugal that will host the final round of the World Supersport...; Articles 2008-01-28
NSX design remains up in the air.(News)(design and construction of automobile)(Brief article): Byline: Kathy Jackson Acura designers still can't decide on the look of the next-generation NSX sports car - and they're running out of time. "All of the designers are working together on the NSX, but they can't agree on the...; Articles 2008-01-21
Provisional 2008 WSS entry list.: The list contains 36 entries, although one seat - alongside Garry McCoy at Triumph - SC - is still to be announced... #65 Jonathan Rea GBR Hannspree Ten Kate Honda (CBR600RR) #88 Andrew Pitt AUS Hannspree Ten Kate Honda (CBR600RR) #23 Broc Parkes AUS Yamaha World Supersport...; Articles 2008-01-18
Germans, Japanese automakers push diesel in the US: DETROIT, Michigan AFP — Two decades after Americans abandoned diesels as smelly, loud and unreliable, German and Japanese automakers are placing bets that they can entice a new generation of drivers with clean diesel technology. Japan's Honda Motor recently announced plans to introduce clean diesel under its luxury...; Articles 2008-01-15
CROSSOVER PERFECTION? Starting a year in Acura's midsize sport/utility vehicle, emphasis on sport.(News)(product information of American Honda Motor Company Inc. Acura): Byline: WES RAYNAL To replace our beloved and much-missed long-term Chevrolet Suburban sniff, we figured on a nice all-rounder with seating for seven. The most up-to-date crossover to fit the bill is the Acura MDX. We've always considered Acura's seven-passenger...; Articles 2008-01-14

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