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In Praise of the Incomplete Leader: Have you ever feigned confidence to superiors or reports? Hidden the fact you were confused by the latest business results or blindsided by a competitor's move? If so, you've bought into the myth of the complete...; Tags: Deborah Ancona, Thomas W. Malone, Wanda J. Orlikowski, Peter M., Harvard Business Review, leader, leadership, vision; Articles 2008-05-07
Rediscovering Market Segmentation: Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation? Segmentation typically focuses on consumer...; Tags: Branding, Marketing research, Daniel Yankelovich, David Meer, market-segmentation, segmentation, brand, brand identity, analysis, food, technique, Web, marketing, benefit; Articles 2008-05-06
The Perfect Message at the Perfect Moment: The Idea in Brief Most customers don't want to hear from your company most of the time. If you're bombarding them with frequent promotional messages, you're probably generating more resentment than revenue. But there are fleeting moments...; Tags: Kirthi Kalyanam, Monte Zweben, retail company, shopping cart, marketing, absence, phone, database, e-mail, sales, game, Web, computer; Articles 2008-04-14
Cocreating Business's New Social Compact: The Idea in Brief Executives and social activists working together? It's true: after decades of mutual distrust, corporations and nongovernmental organizations (NGOs) are collaborating to combat poverty around the world. Their weapon? Innovative local businesses such as...; Tags: Sales strategy, Jeb Brugmann, C.K. Prahalad, British Petroleum Co plc, poverty, business ethics, accommodation, working capital, India, developing country, market research, sales, women, collaboration, income, knowledge, health care, marketing; Articles 2008-04-14
Managing Oneself: The Idea in Brief We live in an age of unprecedented opportunity: If you've got ambition, drive, and smarts, you can rise to the top of your chosen profession--regardless of where you started out. But...; Tags: Peter F. Drucker, ethics, career, environment, performance; Articles 2008-04-14

Curveball: The Idea in Brief You've executed a brilliant new strategy--but your competitors are catching on. How to get them off your scent? Stalk recommends throwing curveball strategies: clever moves that get competitors looking the other way...; Tags: Asset management, Sales strategy, George Stalk, Jr., hospital, asset, strategy, cost control, technique, sales, supplier, pricing strategy, industry, performance; Articles 2008-04-14
Do Your Commitments Match Your Convictions?: The Idea in Brief How many of us struggle harder every day to uphold obligations to our bosses, families, and communities--even as the quality of our lives erodes? And how many of us feel too...; Tags: Donald N. Sull, Dominic Houlder, conviction, financial; Articles 2008-04-14
The Why, What, and How of Management Innovation: The Idea in Brief Breakthroughs in your company's management processes--such as creation of intellectual property, brand building, talent development--deliver potent competitive advantages. By perfecting the industrial research laboratory, for example, General Electric won more patents than...; Tags: Branding, Gary Hamel, brand management, brand, innovation, talent, intellectual property, competitive advantage, environment, strategy, performance, sales; Articles 2008-04-01
Deals Without Delusions: The Idea in Brief Half of all acquiring companies pay more for target firms than they're worth. Often it's because of executives' mental biases: Their interest in a deal keeps them from being objective about its value....; Tags: Mergers & Acquisitions, Dan Lovallo, Patrick Viguerie, Robert Uhlaner, John Horn, antidote, M&A, diligence, integration, Six Sigma, revenue, valuation, compensation, best practice, game, strategy, performance; Articles 2008-04-01
How Star Women Build Portable Skills: The Idea in Brief A star performer in one company will shine in another, right? Wrong. When stars switch firms, their performance actually dims, along with their new company's market value, author Boris Groysberg argues. Everyone loses....; Tags: Gender and diversity, Boris Groysberg, women, job change, mentor, internal network, bond, strategy, career, job, recruiting, talent, workplace, performance, equity, analyst, barrier, compensation, network, workforce; Articles 2008-04-01
The Founder's Dilemma: The Idea in Brief Most entrepreneurs want to make pots of money and run the show. But Wasserman reveals that it's tough to do both. If you don't figure out which matters most to you, you could...; Tags: Financial accounting, Investment, Noam Wasserman, equity, investor, founder, entrepreneur, board, financial, decision-making, motivation, financing, CEO, job, career; Articles 2008-04-01
Value Innovation: The Idea in Brief Struggling to stay ahead of your rivals? No need. Instead of trying to match or beat them on cost or quality, make the other players irrelevant--by staking out new market space...; Tags: W. Chan Kim, Renée Mauborgne, sleep, accommodation, industry, strategy, transportation, cost savings, competitive advantage, network; Articles 2008-04-01
The Wisdom of Deliberate Mistakes: The Idea in Brief If you're like most managers, you frown on mistakes--yours and others. Why? Your organization demands optimum performance. And it rewards you based on the height of your successes, not the depth of your...; Tags: Paul J.H. Schoemaker, Robert E. Gunther, RFP, advertisement, cold calling, strategy, environment, job, performance; Articles 2008-04-01
Building a Learning Organization: The Idea in Brief As we all know, to stay ahead of competitors, companies must constantly enhance the way they do business. But more performance-improvement programs fail than succeed. That's because many managers don't realize that...; Tags: David A. Garvin, hypotheses, knowledge, Boeing Co., team, food, tool, environment, industry; Articles 2008-04-01
The Triple-A Supply Chain: The Idea in Brief The holy grails of supply chain management are high speed and low cost--or are they? Though necessary, they aren't sufficient to give companies a sustainable competitive advantage over rivals. Consider these...; Tags: Supply chain management (SCM), Hau L. Lee, supply chain, adaptability, competitive advantage, incentive, computer virus, Holy Grail, partnership, developing country, SCM, customer satisfaction, performance, commission, sales, manufacturing, supplier, computer; Articles 2008-04-01
The Hidden Dragons: The Idea in Brief What multinational doesn't want a piece of the action in China--with 1.3 billion potential customers, 9.3% percent annual economic growth, and a per capita income that quadruples yearly? Carried away by...; Tags: Ming Zeng, Peter J. Williamson, Chinese company, incumbent, manufacturing, China, entrepreneurial, workforce, profit margin, income, collaboration, U.S., partnership, network, leader, brand, industry, software; Articles 2008-03-12
Understanding People People: The Idea in Brief Looking for fresh ways to motivate your employees? Give them work that allows them to use their varied interpersonal talents. But first recognize that people skills are more nuanced than many...; Tags: Recruitment & Selection, Workforce management, Team management, Timothy Butler, James Waldroop, Harvard Business Review, talent, team, job, negotiation, performance, leadership, board; Articles 2008-03-10
Facing Ambiguous Threats: The Idea in Brief Are you dismissing small signals that may portend danger to your business? Ignore these ambiguous threats, and you could imperil your company. Pharmaceutical giant Merck discovered this firsthand when it downplayed early unclear...; Tags:; Articles 2008-03-10
A New Game Plan for C Players: The Idea in Brief How to sustain a 23% annual shareholder return? Push your growth rate from 4% to 10% in one year? Triple your market capitalization in three years? Clothing retailer The Limited,...; Tags: C/C++, Performance management, Programming languages, Workforce management, Beth Axelrod, Helen Handfield-Jones, Ed Michaels, C, talent, fairness, talent management, performance, performance review, 360-degree, job, termination, market capitalization, firing, bank, litiga; Articles 2008-03-10
The Young and the Clueless: The Idea in Brief Hell-bent on sabotaging your company? Then promote your brightest young professionals into your most demanding roles--especially when they threaten to leave unless you fast-track them. Nonsense, you say? Hardly. Promoting talented young...; Tags: Team management, Kerry A. Bunker, Kathy E. Kram, Sharon Ting, competency, VP, 360-degree, succession planning, leadership, team, alliance, negotiation, CEO, incentive, career, collaboration, strategy, sales; Articles 2008-03-10