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internal marketing success

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Planning Internal Marketing
While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their internal customers—their employees. Internal communications is traditionally viewed as the sole province of the Human Resources department, but it's essential to recognize the...
Tags: Employee, Communication, Customer, Staff, Marketing Research, Marketing, Brand, Internal Marketing, Marketing Program, Internal Marketing Success, BNET Editorial
Articles 2007-11-21

Additional Resources

MAIL In print. . . and online
A well-publicised Homecoming I WRITE in response to the article "McConnell: Homecoming advert is a waste of money" (December 14), which criticised VisitScotland for not showing our new TV advert for Homecoming Scotland in international markets. The story failed to mention the extensive online...
Articles 2008-12-28
Playtech Launches 'Play for Real' Mode on Italian Poker Network
DOUGLAS, Isle of Man, Dec. 26 /PRNewswire-FirstCall/ -- Playtech (AIM: PTEC), the international designer, developer and licensor of software for the online, mobile and land-based gaming industry, is pleased to announce the successful launch of a "play for real money" poker network in the rapidly expanding Italian poker market,...
Articles 2008-12-26
Lab21 Successfully Closes Funding Round of PS2.2m
CAMBRIDGE, England -- Lab21, a specialist diagnostic services and products healthcare company is pleased to announce that it has closed a PS2.2m round of financing from leading international private equity investors. The new funds will be used to progress its acquisition plan and to establish its US operations in South...
Articles 2008-12-23
PureSpectrum, Inc. Completes Dimmable CFL Design for 220/240-Volt Power Source
Engineers from PureSpectrum, Inc. (PINKSHEETS: PSPM) have completed a circuitry redesign which successfully appliesPureSpectrum's proprietary dimmable ballast for Compact Fluorescent LampsCFL to the 220/240 voltage which is the line voltage standard for themajority of countries outside of the United States. The circuitry modification, which is protected both domestically andinternationally under...
Articles 2008-12-22
Eloqua Successfully Completes SAS Type I Audit
Eloqua , theleading supplier of automated demand generation applications and expertisefor business-to-business (B2B) marketers, today announced that its flagshipproduct, the Eloqua ConversionSuite , has successfully completed a Type I Statement of AuditingStandards SAS 70 audit. By way of this achievement, Eloqua becomes thefirst marketing automation provider to have both...
Articles 2008-12-22
Airspan Announces 700 MHz WiMAX Product Suite
Airspan Networks Inc. (NASDAQ: AIRN), aleading provider of WiMAX-based broadband wireless access networks,announced today the release of a new 700 MHz WiMAX product suite targetedat rural markets in areas of the United States and around the world. The new product suite builds on the success of the Company's strong marketposition...
Articles 2008-12-22
Biovail Enters into Commercial Alliance for Aplenzin™
Agreement Reached with sanofi aventis US; Biovail's Supply Price Ranges from 25% to 35% of Net Sales; Product Launch Anticipated in Q1/2009 TORONTO -- Biovail Corporation (NYSE:BVF)(TSX:BVF) today announced that a subsidiary, Biovail Laboratories International SRL BLS, has entered into a supply agreement with...
Articles 2008-12-22
Wal-Mart Makes Bid for Chile's D&S
FOOD AND BEVERAGE CLOSE-UP-22 December 2008-Wal-Mart Makes Bid for Chile's D&SC2008 - CloseUpMedia - newsdesk@closeupmedia.com Wal-Mart Stores announced it will launch a tender offer to acquire all of the issued and outstanding shares and American Depositary Shares of Distribucion y Servicio D&S. The tender offer price...
Articles 2008-12-22
Some signs of hope for my bedraggled bunch
It's been a disastrous year for most investors. I am distressed by the lamentable performance of the No Pain, No Gain portfolio. Sadly, it probably mirrors the experience suffered by a multitude of stock market players. Only nimble-footed traders, short sellers and the exceedingly fortunate have managed to score this...
Articles 2008-12-20
Battelle Hires Human Resources Expert Thomas D. Snowberger
COLUMBUS, Ohio -- Battelle announced today that it has hired Thomas D. Snowberger as its Senior Vice President of Human Resources. He will begin on February 2, 2009. Snowberger, 44, replaces Robert W. Smith, who is retiring after a 30-year Battelle career. Snowberger comes to Battelle from DHL...
Articles 2008-12-18
Olivier Filliol Joins METTLER TOLEDO Board of Directors
COLUMBUS, Ohio, Dec. 18 /PRNewswire-FirstCall/ -- Mettler-Toledo International Inc. announced today that its Chief Executive Officer Olivier Filliol has been appointed to its Board of Directors, effective January 1, 2009. The Company also announced that Robert F. Spoerry will continue to serve as Chairman of the Board....
Articles 2008-12-18
Healthy Coffee Opens Healthy Coffee Canada, Ltd and Names Menchie Basilio as Vice President of Canadian Operations
NEWPORT BEACH, Calif. -- Healthy Coffee International, Inc. (Pink Sheets:HCFI) has continued to implement its rapid international expansion plans by establishing its first Canadian regional office in Vancouver, Canada and naming Menchie Basilio as Vice-President of Canadian Operations. The company chose Canada as an early global expansion target specifically because...
Articles 2008-12-18
International Rectifier Demonstrates Latest Class D Audio Solutions at Major Consumer Electronics Event
EL SEGUNDO, Calif. -- International Rectifier, IR[R] (NYSE:IRF), a world leader in power management technology, today announced it will showcase its latest Class D Audio power management solutions at a major consumer electronics event. IR will participate in International CES 2009 which takes place January 8-11, 2009, Las...
Articles 2008-12-18
Swedish software company ReadSoft AB wins breakthrough contract in North America
NORDIC BUSINESS REPORT-18 December 2008-Swedish software company ReadSoft AB wins breakthrough contract in North AmericaC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com Swedish document automation solutions provider ReadSoft AB (OMX Stockholm:RSOF B) said on Thursday (18 December) that it has won a USD400,000 software contract from a major international submetering and...
Articles 2008-12-18
Avail Media Reports IPTV Market Growth
Avail Media, the only independent customerservice-focused aggregator and provider of both linear and video-on-demandVOD MPEG-4 IPTV content, today announced unprecedented growth for 2008.Key milestones achieved this year include: -- 73 commercially launched video deployments utilizing Avail Media's managed video service platform;-- Linear content affiliate base...
Articles 2008-12-17
The State of Louisiana Sees Tremendous Success at the 2008 Epcot® International Food & Wine Festival
BATON ROUGE, La., Dec. 17 /PRNewswire/ -- More than 485,000 international travelers visited the "My Louisiana" Experience during the 45 days of the 2008 EpcotR International Food & Wine Festival. In addition to the 485,000 guests who visited the attraction, Louisiana's cultural ambassadors, representing each area of...
Articles 2008-12-17
Vectron Congratulates India Space Research Organization on Early Success of the Chandrayaan Moon Mission
Rugged, High-reliability Components Contribute to India's First Scientific Mission to the Moon to Survey Lunar Surface HUDSON, N.H., Dec. 17 /PRNewswire/ -- Vectron International, a leader in the design, manufacture and marketing of Frequency Control, Sensor, and Hybrid Product solutions, joins NASA, the European Space Agency and...
Articles 2008-12-17
Research and Markets: Performance Apparel Markets: Business Update, 3rd Quarter 2008 Now on Sale
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/2deaf1/performance_appare) has announced the addition of Textiles Intelligence's new report "Performance Apparel Markets: Business Update, 3rd Quarter 2008" to their offering. COLUMBIA SPORTSWEAR'S ANTI-COUNTERFEITING PROGRAMME HAS BEEN SUCCESSFUL USA-based Columbia Sportswear, a manufacturer of active outdoor apparel, has revealed that...
Articles 2008-12-16
Research and Markets: Mastering the Instructional Design Process: A Systematic Approach, 4th Edition Is Available Now
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/a2fc63/mastering_the_inst) has announced the addition of John Wiley and Sons Ltd's new report "Mastering the Instructional Design Process: A Systematic Approach, 4th Edition" to their offering. The fourth edition of Mastering the Instructional Design Process has been completely revised and updated and...
Articles 2008-12-16
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